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We're looking for a versatile, analytically minded digital marketer to support and advance our SEO/GEO and Paid Search programs. This role blends on-page and content-focused SEO work with meaningful contributions to paid search execution, performance analysis, and test management to help move the business' overall Search program forward. The ideal candidate has a solid grasp of SEO and/or SEM fundamentals (we will bring candidates up to speed if they are lacking in one area or the other), a strong comfort level working with data across multiple platforms, and a proactive point of view that moves beyond reporting to identifying insights and opportunities for performance. Success in this role requires strong cross-functional collaboration, clear communication, and the ability to partner effectively with teams across content, analytics, and operations. You should thrive in a fast-moving environment, be eager to learn new channels and tools (including generative AI and paid search), and feel confident contributing ideas that help improve performance across our acquisition efforts.

What You'll Do:

SEO / GEO

• Conduct keyword and prompt research, including mining, segmentation, and mapping.
• Perform competitive and gap analyses to identify opportunities for visibility and growth.
• Execute on-page optimizations (metadata, internal linking, content structure).
• Support content strategy through research, ideation, and ongoing performance insights.
• Pull and synthesize performance data from GA4 and other analytics/SEO tools to develop initial reports.
• Assist with content-side SEO/GEO execution and optimization.
• Work within CMS workflows and apply basic HTML/CSS/JavaScript as needed for light optimization tasks.
• Leverage generative AI tools for research, ideation, prompt development, and content support.
• Collaborate cross-functionally with content, analytics, operations, and other teams to drive cohesive execution.

Paid Search

• Assist with campaign builds and structural setup, including support for large-scale initiatives.
• Maintain ongoing campaign hygiene/identify opportunities for improvement, including negative keyword management and ad copy refreshes.
• Pull, clean, and organize data from multiple platforms; translate findings into actionable insights.
• Provide informed POVs on performance trends and opportunities, not solely raw reporting.
• Support test management, including monitoring test performance against hypotheses and keeping track of test progress.
• Collaborate cross-functionally to ensure paid search aligns with broader business objectives.

What You Have:

• 1-2+ years of experience in Marketing or similar function
• Strong understanding of core SEO best practices (on-page, content optimization, keyword research)
• Experience working with analytics tools such as GA4, Google Search Console, and third-party SEO platforms (e.g., Semrush, Ahrefs, Moz)
• Familiarity with paid search platforms and campaign management fundamentals (Google AdWords, Microsoft Ads, Search Ads 360)
• Strong analytical and problem-solving skills
• Clear, concise verbal and written communication
• Ability to form and communicate a point of view based on data
• Proactive mindset with the ability to identify opportunities and recommend improvements
• Detail-oriented approach to reporting, QA, and campaign hygiene
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

The national total target cash compensation range for this position, including base salary and bonus target, is $56,000-$73,000 annually.*

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).