As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to ...
Miami, FL (Hybrid) About World Fuel At World Fuel, we are transforming the way energy is delivered around the world. As a global leader in energy, commodities, and logistics, we are investing in ...
New
Miami, FL (Hybrid) About World Fuel At World Fuel, we are transforming the way energy is delivered around the world. As a global leader in energy, commodities, and logistics, we are investing in ...
New
Aeropuerto Internacional Luis Munoz Marin (SJU), Carolina, Puerto Rico Acerca del Puesto World Fuel Services busca un Tecnico de Reabastecimiento de Combustible de Aviacion para unirse a nuestro ...
New
Aeropuerto Internacional Luis Munoz Marin (SJU), Carolina, Puerto Rico Acerca del Puesto World Fuel Services busca un Tecnico de Reabastecimiento de Combustible de Aviacion para unirse a nuestro ...
New
IT Tech Lead
Miami, FL · On-site
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an ...
New
IT Tech Lead
Miami, FL · On-site
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an ...
New
Senior Energy Consultant
Columbus, OH · On-site
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an ...
New
Senior Energy Consultant
Columbus, OH · On-site
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an ...
New
Fuel System Manager
Dearborn, MI · On-site
We are the movers of the world and the makers of the future. We get up every day, roll up our ... In this position... As the Manager for Fuel Systems, you will lead a world-class team of ...
Fuel System Manager
Dearborn, MI · On-site
We are the movers of the world and the makers of the future. We get up every day, roll up our ... In this position... As the Manager for Fuel Systems, you will lead a world-class team of ...
Senior, Internal Audit
Miami, FL · On-site
$80K - $100K/yr
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an ...
Senior, Internal Audit
Miami, FL · On-site
$80K - $100K/yr
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an ...
Fuel Pump Attendant
Detroit, MI · On-site
$20/hr
... Fuel Pump Attendants ... We are seeking individuals who are eager to advance within a company and deliver a World Class ...
Fuel Pump Attendant
Detroit, MI · On-site
$20/hr
... Fuel Pump Attendants ... We are seeking individuals who are eager to advance within a company and deliver a World Class ...
World Fuel information
See salary details
$14.42 - $16.13
6% of jobs
$16.13 - $17.83
15% of jobs
$18.23 is the 25th percentile. Wages below this are outliers.
$17.83 - $19.54
16% of jobs
The median wage is $20.90 / hr.
$19.54 - $21.24
16% of jobs
$21.24 - $22.95
5% of jobs
$22.95 - $24.65
11% of jobs
$25.82 is the 75th percentile. Wages above this are outliers.
$24.65 - $26.35
9% of jobs
$26.35 - $28.06
6% of jobs
$28.06 - $29.76
5% of jobs
$29.76 - $31.47
5% of jobs
$31.47 - $33.17
5% of jobs
$14
$22
$33
How much do world fuel jobs pay per hour?
What is the difference between World Fuel vs Fuel Coordinator?
| Aspect | World Fuel | Fuel Coordinator |
|---|---|---|
| Certifications | Relevant certifications in fuel management and safety | Similar certifications in fuel handling and safety |
| Work Environment | Airports, airlines, fuel suppliers | Airports, logistics companies, fuel suppliers |
| Industry Usage | Global aviation and fuel supply sectors | Airlines, airports, fuel logistics |
| Job Focus | Managing fuel supply and logistics for airlines | Coordinating fuel delivery and inventory management |
World Fuel typically refers to a company specializing in fuel supply services, while a Fuel Coordinator is a role responsible for managing fuel logistics within organizations. Both roles involve safety, certifications, and work in aviation or fuel industries, but World Fuel is a corporate entity, whereas a Fuel Coordinator is a job position.
What are some common challenges faced by professionals working in fuel supply and logistics at World Fuel Services?
What is a World Fuel job and what do employees do?
What are the key skills and qualifications needed to thrive as a Fuel Operations Specialist, and why are they important?

Job description
Retail and Cardlock Marketing LeadLocation: Remote field work, U.S.based (some domestic travel required, prefer someone that lives in MO, AR, or the central US.
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to drive consumer and business traffic, build local brand presence, and activate engagement across a diverse set of store and site geographies.
This role blends hands-on digital execution, localized field marketing and data-driven experimentation. You'll partner closely with our commercial teams to ensure each site-whether located in a dense urban corridor or a rural highway stop-has a tailored marketing plan that attracts fuel customers, increases site visits, and builds long-term loyalty.
This role is ideal for someone who thrives at the intersection of digital marketing, hyperlocal targeting, and local activation, with a strong understanding of how to promote our offerings in different markets.
Key Responsibilities
Store-by-Store Marketing Support
- Develop individual site marketing plans tailored to store demographics, traffic patterns, and competitive landscape.
- Coordinate with store managers and regional operations leaders to implement promotions and gather on-the-ground feedback.
- Periodically visit store locations to understand local dynamics and assess marketing effectiveness.
- Manage production and placement of billboard campaigns, particularly for rural and highway site locations.
- Coordinate window clings, pump toppers, outdoor banners, and other POP materials aligned to promotions or seasonality.
Localized Digital Marketing
- Develop, launch, and optimize hyperlocal social media campaigns to drive store traffic and promote in-store promotions.
- Build and manage location-specific audience segments using platform tools for targeting radius, demographic filters, and interests.
- Manage store presence and promotions on GasBuddy, ensuring strong visibility and performance in fuel price search.
- Build and execute promotional campaigns through Upside, including onboarding new stores and tracking performance.
- Experiment with multi-channels (SMS, geo-fencing, Waze ads, etc.) based on site-level opportunities. Create visibility on Google maps and other platforms.
Reporting & Optimization
- Track campaign performance across all channels and identify actionable insights.
- Measure store-level impact, including fuel volume trends, inside-store traffic, and coupon redemption.
- Iterate quick-running tests, optimizing creative where performance is strongest.
Required Skills & Experience
- 3-5+ years of marketing experience, ideally in multi-location retail, QSR, C-stores, fuel, or local field marketing.
- Familiarity with major oil c-store branded marketing programs
- Experience managing campaigns on GasBuddy, Upside, or similar fuel/offer-driven platforms.
- Ability to develop multi-channel campaigns, ie i.e. billboards, digital channels, direct mail.
- Comfortable coordinating with local groups and community partners.
- Excellent copywriting skills and comfort with on-the-fly content creation.
- Data-driven mindset with the ability to interpret performance results and adjust strategies.
Nice-to-Have Experience
- Familiarity with convenience store, fuel retailers, or multi-site operational environments.
- Familiarity with Facebook Ads Manager, including audience building and location-based targeting.
- Understanding of local SEO, Google Business Profile optimization and creating online map visibility.
- Experience with geo-targeting tools (e.g., geofencing platforms, Waze)
- Event planning or experiential marketing background.
Success Looks Like
- Increased site-level fuel volume and store traffic tied to targeted marketing campaigns.
- Growth of engaged local audiences across social channels.
- Strong community presence established around each location.
- Building efficient, repeatable marketing playbooks built for urban, suburban, and rural store types and cardlock sites.
#WFS
#LI-TB3
#LI-Remote
World Kinect is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.World Fuel Services, Inc.