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Winery General Manager Jobs (NOW HIRING)

ASSISTANT TASTING ROOM MANAGER

Temecula, CA ยท On-site

$70K - $75K/yr

This is a hands-on leadership role that works closely with the Winery General Manager, Wine Club leadership, and tasting room supervisors. The Assistant Tasting Room Manager is expected to be present ...

Position PV Pie & Wine- General Manager Full-Time/Part-Time Full-Time Category Management Description PV Pie and Wine, your go-to neighborhood craft kitchen is officially open, serving oven-fired ...

The Assistant General Manager (AGM) at Miru is a key leadership role responsible for supporting the ... Drive sales and brand initiatives including promotions, private events, wine programming, and ...

A Brief Overview Located in the hills of Saratoga, California, The Mountain Winery is an iconic ... The General Manager is responsible for overall management, promotion and operation of the facility ...

General Manager

Oakland, CA ยท On-site

$104K - $120K/yr

The General Manager is a senior leadership role responsible for driving overall business ... Ensure every visitor, wine club member, and VIP experience exceptional service and engagement.

At Miru, the General Manager is a passionate and visionary leader who drives operational excellence ... Additionally, City Winery participates in the E-Verify Program in certain locations, as required by ...

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Winery General Manager information

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$33K

$65.9K

$101.5K

How much do winery general manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for winery general manager in the United States is $65,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $76,000.00 per year, depending on experience, location, and employer.

What is the difference between Winery General Manager vs Winery Operations Manager?

AspectWinery General ManagerWinery Operations Manager
Primary FocusOverall winery leadership, strategic planning, business growthDay-to-day operations, production processes, staff management
Required CredentialsBusiness or management degree, industry experienceTechnical viticulture/enology knowledge, operational experience
Work EnvironmentExecutive office, winery managementProduction facilities, vineyard, operational sites
Industry UsageUsed by wineries for top leadership rolesUsed for operational roles within wineries

The Winery General Manager oversees the entire winery operation, focusing on strategic growth and business management. The Winery Operations Manager handles daily production and operational tasks. Both roles require industry experience, but the General Manager has a broader leadership scope, while the Operations Manager concentrates on technical and operational efficiency.

What are the key skills and qualifications needed to thrive as a Winery General Manager, and why are they important?

A Winery General Manager should have expertise in vineyard operations, wine production, business management, and typically hold a degree in viticulture, enology, or business administration. Familiarity with winery management software, inventory systems, and regulatory compliance tools is also essential. Strong leadership, problem-solving abilities, and excellent communication skills help drive team performance and customer satisfaction. These competencies are crucial for ensuring operational efficiency, product quality, and sustained business growth in a competitive market.

What are the main challenges a Winery General Manager faces in balancing production and hospitality operations?

A Winery General Manager must effectively oversee both the production of wine and the hospitality side, such as tasting rooms and events. This requires balancing the needs of the winemaking team with customer experience priorities, often under seasonal time constraints and fluctuating demand. Successful managers foster collaboration between departments, manage budgets, and ensure compliance with industry regulations, all while maintaining high-quality standards across the board. Adaptability and strong communication are key to navigating these challenges and achieving organizational goals.

What does a Winery General Manager do?

A Winery General Manager oversees all operations of a winery, including production, sales, marketing, staffing, and financial management. They ensure that wine is produced efficiently and meets quality standards, while also developing business strategies to grow the brand and increase profitability. This role often involves managing relationships with distributors, suppliers, and customers, as well as ensuring compliance with industry regulations. Additionally, the General Manager leads and motivates the team to achieve company goals and maintain a positive work environment.
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ASSISTANT TASTING ROOM MANAGER

ASSISTANT TASTING ROOM MANAGER

Bottaia Winery

Temecula, CA โ€ข On-site

$70K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago


Job description

About BOTTAIA Winery

BOTTAIA Winery is located in Temecula Wine Country and is inspired by the traditions of Italian wine, food, and hospitality. Our estate focuses on craft wines, thoughtful design, and an experience that feels elevated yet approachable.

At BOTTAIA, hospitality is intentional. Guests are welcomed as if they were entering a homeโ€”not rushed, not scripted, and never treated as a transaction. The setting, the wine, and the service are meant to work together seamlessly.

Position Summary

The Assistant Tasting Room Manager supports daily tasting room operations while helping lead guest experience, team performance, and sales execution.

This is a hands-on leadership role that works closely with the Winery General Manager, Wine Club leadership, and tasting room supervisors. The Assistant Tasting Room Manager is expected to be present on the floor, guide associates in real time, and help ensure BOTTAIAโ€™s hospitality standards are consistently delivered.

We are seeking a seasoned hospitality professionalโ€”someone who understands pacing, discretion, and the difference between service and hosting.

Our Hospitality Philosophy

BOTTAIAโ€™s hospitality is inspired by European traditions, particularly Italian culture, where warmth, awareness, and generosity matter more than speed or scripts.

We believe:

  • Guests should feel welcomed, not managed

  • Quality time matters more than quick turns

  • Anticipating needs is better than reacting to problems

  • Calm confidence sets the tone for the entire room

This role is not suited for someone who relies on rigid scripts, aggressive upselling, or transactional service habits.

Compensation: $70,000-$75,000 annually DOE

Schedule
  • Wednesdayโ€“Sunday

  • Must be available to work weekends, holidays, and peak seasons
    (Daily shifts vary based on season and business needs.)


Benefits Per Company Plan Details:

  • Medical, Dental, Vision
  • 401k Matching Plan
  • Life Insurance
  • Hospital Confinement Plan
  • Pet Insurance
  • 3 Weeks of PTO
  • 8 Paid Holidays, including Associate Birthday Paid Off

**The terms and conditions associated with each Benefit are outlined in the Associate Handbook, additional documentation provided by Human Resources, or within the policies of the carriers providing the benefits.


Key ResponsibilitiesGuest Experience & Floor Leadership
  • Maintain a visible, steady presence on the tasting room floor.

  • Ensure guests feel welcomed, relaxed, and well cared for throughout their visit.

  • Address guest concerns or service issues calmly and professionally.

  • Coach associates in real time to uphold BOTTAIA service standards.

Sales & Wine Club Support
  • Support tasting room sales goals in partnership with the Winery General Manager.

  • Work with Wine Club leadership to support member acquisition and retention.

  • Ensure associates are confident in wine knowledge, storytelling, and guest engagement.

  • Assist with sales reporting and performance feedback.

Team Leadership & Scheduling Support
  • Assist with hiring, onboarding, and training tasting room associates.

  • Help manage schedules, staffing levels, and daily task assignments.

  • Provide coaching and constructive feedback; escalate issues when appropriate.

  • Serve as manager on duty when the Winery General Manager is not on-site.

Operations & Compliance
  • Ensure opening and closing procedures are followed consistently.

  • Maintain POS accuracy, cash handling standards, and timecard approvals.

  • Assist with payroll reporting, including commissions.

  • Ensure compliance with responsible alcohol service and labor regulations.

  • Maintain a clean, organized, and brand-aligned tasting room environment.

  • Support wine and supply inventory oversight.

Qualifications
  • Must be 21 years of age or older.

  • Minimum 7 years of hospitality leadership experience (tasting room, restaurant, hotel, or similar environment).

  • Strong guest service instincts and sound judgment.

  • Comfortable leading teams and interacting with a discerning guest base.

  • Calm, professional presence in both busy and quiet settings.

  • Working knowledge of POS systems and basic computer tools (Microsoft Office).

  • Strong wine knowledge or the ability to quickly develop it.

  • Willing to obtain and maintain required certifications (e.g., CA RBS, Food Handler).


What Success Looks Like
  • Guests feel genuinely welcomed and eager to return.

  • Associates feel supported, coached, and clear on expectations.

  • The tasting room runs smoothly without feeling rushed or rigid.

  • Hospitality feels natural, confident, and intentional.


Final Note

This role is designed for an experienced, adult hospitality leader who values quality, consistency, and leading by example.

If this reflects how you already operate, weโ€™d welcome the conversation.