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How much do wine representative jobs pay per hour?

As of Sep 10, 2026, the average hourly pay for wine representative in the United States is $19.40, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $21.63 per hour, depending on experience, location, and employer.

What is a wine representative?

A Wine Representative is a sales professional who promotes and sells wines to restaurants, bars, retailers, and distributors. They act as the main point of contact between wine producers or distributors and their clients, providing product information, organizing tastings, and negotiating sales deals. Wine Representatives often travel within a designated territory to meet clients, educate staff, and ensure that their company's wines are well-represented on menus and shelves. They need a strong knowledge of wine varieties, industry trends, and excellent interpersonal skills to succeed in this role.

What are the key skills and qualifications needed to thrive as a wine representative, and why are they important?

To thrive as a Wine Representative, you need strong knowledge of wine varieties, sales experience, and often a relevant certification such as WSET or Court of Master Sommeliers. Familiarity with CRM software, inventory management systems, and digital sales tools is typically required. Exceptional interpersonal skills, persuasive communication, and a passion for wine help build client relationships and drive sales. These skills are vital for effectively educating clients, meeting sales targets, and representing your brand in a competitive market.

What are some common challenges faced by wine representatives when building relationships with new clients?

Wine Representatives often encounter challenges such as breaking into new accounts that may already have established supplier relationships and differentiating their portfolio in a competitive market. Building trust takes time, as clients need to see product consistency, reliability, and a representative's industry knowledge. Strong communication skills, persistence, and a genuine passion for wine are essential for overcoming initial hesitance and fostering long-term partnerships with retailers, restaurants, or distributors.

How do wine representatives get paid?

Wine representatives typically earn a combination of base salary and commissions based on sales performance. They may also receive bonuses or incentives for meeting sales targets and often work on a schedule that includes travel and client meetings, requiring good communication and sales skills.
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Wine Representative jobs near you
Infographic showing various Wine Representative job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 64% Physical, 1% Hybrid, and 35% Remote job distribution, with an average salary of $40,360 per year, or $19.4 per hour.

WINE SALES REPS with ESTABLISHED CONNECTIONS

Chula Vista, CA

Urban Wine Brokers
See more jobs at Urban Wine Brokersexternal

Full-time

Re-posted 19 days ago

Job description

ALWAYS HIRING! Urban Wine Brokers is a family owned company founded in 2010. We are dedicated to introducing, promoting, educating, and selling our clients on small, artisan brands from California, Oregon, Washington and Europe. In our years in the wine industry, we have come across some of the coolest, smartest and most talented winemakers in the industry. We have gathered them together into the UWB portfolio and represent them throughout California.
*POSITION SUMMARY
Commission-based Wine Sales Representatives in the areas of Monterey Peninsula, Central Coast, East Bay, Tahoe; fully flexible hours; 1099.
*ESSENTIAL DUTIES/RESPONSIBILITIES
Develop, manage and maintain relationships with buyers—in-person, by phone and email
Study the Urban portfolio, taste the wines, and become an expert in your area
Submit orders to Urban via email
Communicate regularly with the Urban Team
Attend regular Zoom meetings
Participate with winemakers in market
*QUALIFICATIONS
*MUST HAVE * Prior wine sales experience with established connections in the respective areas
Strong interpersonal and communication skills
Detail oriented and organized
*REQUIREMENTS
Minimum of 2 years wine sales experience
Excellent verbal, written communication and listening skills
Ability to work in a fast-paced environment responding quickly to inquiries
Motivated, independent salesperson who has the knack for networking & selling premium wines
Ability to lift and carry a 50 lb. case of wine
Must possess a current driver's license; maintain current auto insurance and a clean driving record
Job category: Sales and Marketing

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