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Wine Representative Jobs (NOW HIRING)

Meadows Estate Vineyard and Winery

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Wine Sales Representative

Los Angeles, CA · On-site

$24K - $72K/yr (+ commission)

NOW RECRUITING -- EXPERIENCED WINE SALES REPRESENTATIVES We are actively seeking highly motivated, relationship-driven wine industry professionals to expand our market presence across key territories.

Premium Liquor Store

Wine Director

Easton, MD · On-site

Build and maintain strong relationships with distributors, importers, and winery representatives * Negotiate pricing, allocations, and exclusive opportunities * Coordinate in-store tastings ...

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Wine Representative information

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$9

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$33

How much do wine representative jobs pay per hour?

As of Sep 9, 2026, the average hourly pay for wine representative in the United States is $19.40, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $21.63 per hour, depending on experience, location, and employer.

What is a wine representative?

A Wine Representative is a sales professional who promotes and sells wines to restaurants, bars, retailers, and distributors. They act as the main point of contact between wine producers or distributors and their clients, providing product information, organizing tastings, and negotiating sales deals. Wine Representatives often travel within a designated territory to meet clients, educate staff, and ensure that their company's wines are well-represented on menus and shelves. They need a strong knowledge of wine varieties, industry trends, and excellent interpersonal skills to succeed in this role.

What are the key skills and qualifications needed to thrive as a wine representative, and why are they important?

To thrive as a Wine Representative, you need strong knowledge of wine varieties, sales experience, and often a relevant certification such as WSET or Court of Master Sommeliers. Familiarity with CRM software, inventory management systems, and digital sales tools is typically required. Exceptional interpersonal skills, persuasive communication, and a passion for wine help build client relationships and drive sales. These skills are vital for effectively educating clients, meeting sales targets, and representing your brand in a competitive market.

What are some common challenges faced by wine representatives when building relationships with new clients?

Wine Representatives often encounter challenges such as breaking into new accounts that may already have established supplier relationships and differentiating their portfolio in a competitive market. Building trust takes time, as clients need to see product consistency, reliability, and a representative's industry knowledge. Strong communication skills, persistence, and a genuine passion for wine are essential for overcoming initial hesitance and fostering long-term partnerships with retailers, restaurants, or distributors.

How do wine representatives get paid?

Wine representatives typically earn a combination of base salary and commissions based on sales performance. They may also receive bonuses or incentives for meeting sales targets and often work on a schedule that includes travel and client meetings, requiring good communication and sales skills.
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Wine Representative jobs near you
Infographic showing various Wine Representative job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 64% Physical, 1% Hybrid, and 35% Remote job distribution, with an average salary of $40,360 per year, or $19.4 per hour.

Fine Wine Specialist - Sales Rep

Baton Rouge, LA

Select Importers & Distributors
See more jobs at Select Importers & Distributorsexternal

Full-time

Posted 11 days ago

Job description

Fast growing importer and distributor in Louisiana with new and old world portfolio. We are currently looking for a Fine Wine Specialist with a minimum of 2 years in either the Wholesale Sales Experience or the Fine Wine Industry sales (on or off prem).
We are seeking a knowledgeable and passionate Fine Wine Specialist and Sales Representative to join our team. The ideal candidate will have extensive experience in the wine industry, a deep understanding of both wines and spirits, and the ability to provide tailored recommendations to clients. You will be responsible for driving sales, educating customers, and furthering distribution in both off and on premises.
Salary & Commission for all sales. Our commission structure is higher than the industry standard and does include incentives. This is a unique opportunity to grow in the wine industry and create a bright future for yourself.
Qualifications:
- Prior experience as a wine representative for a distributor a plus.
- Computer skills need to include Microsoft Word, Excel and Outlook.
- Must have a valid Louisiana driver license, a clean driving record, a reliable method of transportation and acceptable insurance levels.
- Competitive commission structure and benefits.
Interested candidates should submit their resume and a cover letter detailing their passion for fine wine and relevant experience to austin@selectwinesinc.biz. Please include any certifications and sales achievements.
We look forward to hearing from you!
Job category: Sales and Marketing

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