Wine consultants often work with restaurants, hotels, wine retailers, distributors, and private collectors to help build or refine wine programs and selections. A typical engagement may involve assessing the client’s current wine offerings, educating staff, recommending purchases, coordinating tastings, or designing wine lists tailored to cuisine and clientele. Consultants may also assist with marketing strategies, wine pairing events, and supplier negotiations. The role usually requires close collaboration with chefs, managers, and sales teams to ensure cohesive and profitable wine experiences. Each project is unique, offering variety and opportunities for developing long-term client relationships.