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Wine Business Jobs (NOW HIRING)

Stag's Leap

Marketing MBA Intern

Napa, CA · On-site

$30 - $38/hr

For a student pursuing a wine business or marketing MBA, this role offers rare, hands-on exposure to the full arc of brand strategy and execution: from annual planning and consumer engagement to ...

PRP Wine International, Inc.

Wine Consultant

Tampa, FL · On-site

PRP Wine International is a market innovator of wine gifts for business through personalized labels and etched wine accessories. We are also involved in sharing our concept through Charity Fund ...

PRP Wine International, Inc.

Wine Consultant

Tampa, FL · On-site

PRP Wine International is a market innovator of wine gifts for business through personalized labels and etched wine accessories. We are also involved in sharing our concept through Charity Fund ...

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How much do wine business jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for wine business in the United States is $22.98, according to ZipRecruiter salary data. Most workers in this role earn between $18.03 and $24.04 per hour, depending on experience, location, and employer.

What is the wine business and what does it involve?

The wine business refers to the industry focused on the production, distribution, marketing, and sale of wine. It includes vineyards, wineries, importers, distributors, retailers, and various service providers. Professionals in this field may be involved in grape growing, winemaking, branding, logistics, and hospitality. The wine business is global, with diverse opportunities ranging from small boutique operations to large international corporations. Success in the wine business often requires knowledge of agriculture, marketing, business management, and evolving consumer trends.

What is the highest paying job in the wine industry?

In the wine industry, executive roles such as Chief Executive Officer (CEO) or Chief Operating Officer (COO) typically have the highest salaries, often exceeding six figures annually. These positions require extensive industry experience, leadership skills, and often a background in business or viticulture.

What jobs can you get in wine?

Jobs in the wine industry include roles such as winemaker, viticulturist, cellar worker, wine sales representative, sommelier, and wine educator. These positions often require knowledge of wine production, tasting skills, and sometimes certifications like WSET or CMS. Opportunities exist in vineyards, wineries, distribution, retail, and hospitality settings.

What are the key skills and qualifications needed to thrive in the wine business, and why are they important?

To thrive in the wine business, you need a solid understanding of viticulture, enology, market trends, and business management, often supported by relevant degrees or certifications like WSET or sommelier training. Familiarity with winery management software, point-of-sale systems, and inventory control tools is typically required. Strong networking, customer service, and negotiation skills help professionals build relationships and drive sales in a competitive market. These qualifications are crucial for producing quality products, managing operations efficiently, and achieving commercial success.

What is the difference between Wine Business vs Wine Sales Representative?

AspectWine BusinessWine Sales Representative
CredentialsBusiness degree, industry certificationsSales training, industry knowledge
Work EnvironmentOffice, winery, distribution centersClient sites, trade shows, retail outlets
Industry UsageStrategic planning, marketing, managementDirect sales, customer relationship management

Wine Business involves strategic roles like marketing, management, and planning within the wine industry, often requiring a business background. In contrast, a Wine Sales Representative focuses on direct sales, client interactions, and promoting wine products. While both roles require industry knowledge, Wine Business professionals handle broader business functions, whereas Wine Sales Representatives concentrate on sales execution and customer relationships.

What Are Careers in the Wine Business?

Careers in the wine business involve the production, distribution, and sale of wine. The job duties of wine professionals depend on their area of specialization. A vineyard manager grows grapes in vineyards, and a winemaker uses those grapes to create products for a winery. A winemaker may manage additional staff such as a wine scientist, or enologist, and a cellar manager, whose responsibilities focus on storing the wine. Sales managers and marketing team members promote wines with the help of tasting room staff. Distribution managers distribute wines to retailers and restaurants, and sommeliers help end users select wines for purchase.

What is the 75 rule for wine?

The 75 rule in the wine industry refers to the guideline that a wine should be consumed within 75 minutes after opening to enjoy its optimal flavor and aroma. Wine professionals and sommeliers often recommend this timeframe to ensure the best tasting experience, especially for wines with delicate profiles. Proper storage and use of wine preservation tools can help extend freshness beyond this period.

How much do wine businesses make?

Wine businesses' earnings vary widely based on size, location, and market segment. Small wineries may earn from tens of thousands to a few hundred thousand dollars annually, while larger operations or brands can generate millions in revenue. Success often depends on production volume, distribution channels, and branding strategies.

What are the typical career paths and advancement opportunities in the wine business?

In the wine business, professionals often start in entry-level positions such as tasting room associates, sales representatives, or cellar workers. With experience and a demonstrated understanding of the industry, individuals can progress to roles like vineyard manager, winemaker, sales manager, or marketing director. Many companies encourage cross-training, allowing employees to explore various aspects of production, distribution, and sales. As the industry values both formal education and hands-on experience, pursuing certifications or specialized training can open doors to senior management or even entrepreneurship, such as starting your own wine label or consulting firm.
More about Wine Business jobs
What cities are hiring for Wine Business jobs? Cities with the most Wine Business job openings:
What states have the most Wine Business jobs? States with the most job openings for Wine Business jobs include:
What job categories do people searching Wine Business jobs look for? The top searched job categories for Wine Business jobs are:
Wine Business jobs near you
Infographic showing various Wine Business job openings in the United States as of July 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $47,805 per year, or $23 per hour.

Director of Wine 5445 S. East St., Indianapolis, IN, 46227

TWG BRL LLC

Indianapolis, IN

Other

Posted 3 days ago

Job description

Description

Position Summary


The Director of Wine leads Big Red Liquors' wine business by developing a best-in-class assortment that serves both everyday shoppers and wine enthusiasts. This position oversees purchasing, pricing, merchandising, supplier relationships, private label development, education, and promotional strategy while driving sales growth and profitability across all wine categories.

The Director of Wine serves as both a strategic business leader and a trusted authority on wine, helping position Big Red as Indiana's premier wine retailer.


Key Responsibilities


Category Leadership

  • Develop and execute the company's overall wine strategy. 
  • Curate assortments across value, premium, luxury, domestic, imported, sparkling, rose, and dessert wines. 
  • Evaluate emerging regions, varietals, and consumer trends. 
  • Optimize assortments by store demographics and customer preferences. 

Purchasing & Supplier Management

  • Negotiate pricing, allocation opportunities, and supplier programs. 
  • Build relationships with wineries, importers, distributors, and brokers. 
  • Secure exclusive products and limited allocations. 
  • Manage inventory investments and purchasing plans. 

Pricing & Promotions

  • Develop competitive retail pricing strategies. 
  • Build promotional calendars that maximize profitability. 
  • Evaluate promotional performance through sales and margin analysis. 
  • Recommend pricing adjustments based on competitive market conditions. 

Merchandising & Customer Experience

  • Establish merchandising standards for all wine departments. 
  • Design compelling displays, endcaps, feature tables, and seasonal presentations. 
  • Oversee shelf organization, signage, and educational materials. 
  • Create a shopping experience that encourages exploration and discovery. 

Education & Training

  • Lead wine education initiatives for store teams. 
  • Develop product knowledge materials and tasting guides. 
  • Organize supplier training sessions and customer wine events. 
  • Promote a culture of continuous learning throughout the organization. 

Financial Management

  • Manage sales, gross margin, inventory productivity, and profitability. 
  • Monitor KPIs and identify opportunities for improvement. 
  • Analyze market trends and customer purchasing behavior. 
  • Present regular category performance updates to executive leadership. 

Marketing & Brand Development

  • Collaborate with Marketing on seasonal campaigns, email promotions, and in-store events. 
  • Support wine clubs, tasting programs, and digital content. 
  • Lead development of exclusive and private-label wine programs. 

Leadership

  • Mentor wine buyers, merchandising teams, and category managers. 
  • Foster collaboration across Operations, Marketing, Finance, and Store Leadership.      
  • Champion innovation and continuous improvement. 

Requirements

Qualifications

  • Bachelor's degree preferred. 
  • WSET, Court of Master Sommeliers, CSW, or equivalent wine certification preferred. 
  • 5-10 years of wine buying or category management experience. 
  • Strong negotiation and supplier management skills. 
  • Advanced analytical and financial acumen. 
  • Excellent leadership and communication abilities. 
  • Passion for wine education and customer engagement. 

Key Performance Indicators

  • Wine sales growth 
  • Gross margin % 
  • Inventory turns 
  • GMROI 
  • Average bottle retail 
  • Premium wine sales growth 
  • Promotional ROI 
  • In-stock  percentage 
  • Merchandising compliance 
  • Customer event performance 
  • Private label sales 
  • Customer satisfaction 

What Success Looks Like


The Director of Wine builds a differentiated wine program that combines exceptional value with premium selections, outstanding merchandising, knowledgeable staff, and strong supplier partnerships. This leader continuously elevates Big Red Liquors' reputation as Indiana's destination for wine while delivering sustainable sales growth, increased profitability, and an exceptional customer experience.

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