As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging ...
Wine Advisor information
See salary details
$12.02 - $15.06
6% of jobs
$15.06 - $18.09
15% of jobs
$18.73 is the 25th percentile. Wages below this are outliers.
$18.09 - $21.13
19% of jobs
The median wage is $23.06 / hr.
$21.13 - $24.17
16% of jobs
$24.17 - $27.21
15% of jobs
$28.50 is the 75th percentile. Wages above this are outliers.
$27.21 - $30.24
11% of jobs
$30.24 - $33.28
7% of jobs
$33.28 - $36.32
5% of jobs
$36.32 - $39.36
2% of jobs
$39.36 - $42.40
2% of jobs
$42.40 - $45.43
2% of jobs
$12
$25
$45
How much do wine advisor jobs pay per hour?
As of Sep 11, 2026, the average hourly pay for wine advisor in the United States is $25.93, according to ZipRecruiter salary data. Most workers in this role earn between $18.51 and $29.81 per hour, depending on experience, location, and employer.
What is a wine advisor?
Wine Advisors are professionals who provide expert guidance on selecting, purchasing, and enjoying wines. They typically work in wine shops, tasting rooms, restaurants, or for wine distributors, helping clients choose wines that suit their tastes, occasions, or food pairings. Wine Advisors use their knowledge of grape varieties, regions, and vintages to make personalized recommendations. They may also educate customers about wine storage, serving techniques, and the winemaking process.
How does a wine advisor typically collaborate with restaurant staff to enhance the guest experience?
As a Wine Advisor, you’ll work closely with servers, chefs, and management to ensure wine recommendations complement the menu and elevate the dining experience for guests. Regularly communicating with the kitchen allows you to stay updated on menu changes and seasonal pairings. Additionally, you may help train staff on wine basics, assist with inventory management, and participate in team meetings to review guest feedback and suggest improvements. This collaborative approach helps create a seamless, memorable experience for guests while fostering a supportive team environment.
What are the key skills and qualifications needed to thrive as a wine advisor, and why are they important?
To thrive as a Wine Advisor, you need in-depth knowledge of wines, varietals, and food pairings, often supported by certifications like WSET or Court of Master Sommeliers. Familiarity with point-of-sale systems, inventory management software, and tasting event tools is typically required. Exceptional interpersonal skills, persuasive communication, and a passion for customer service make someone stand out in this role. These skills are crucial for building client trust, enhancing the customer experience, and driving sales in a competitive market.
What is the difference between Wine Advisor vs Wine Sales Associate?
| Aspect | Wine Advisor | Wine Sales Associate |
|---|---|---|
| Credentials | Knowledge of wines, certifications like WSET or CSW often preferred | Customer service skills, sales experience, sometimes wine knowledge |
| Work Environment | Wine shops, wineries, tasting rooms, educational settings | Retail stores, wine shops, supermarkets |
| Industry Usage | Advising customers, wine education, tastings | Assisting customers, sales transactions, product promotion |
While both roles involve working with wine and assisting customers, a Wine Advisor typically focuses on educating clients and providing expert recommendations, often requiring wine certifications. A Wine Sales Associate primarily handles sales transactions and customer service in retail settings. The roles overlap in customer interaction but differ in their focus and required expertise.
Who are the top companies hiring for Wine Advisor jobs?
The top employers for Wine Advisor jobs are:
What states have the most Wine Advisor jobs?
States with the most job openings for Wine Advisor jobs include:
What are popular job titles related to Wine Advisor jobs?
For Wine Advisor jobs, the most frequently searched job titles are:
NorCal Wine & Spirits Portfolio Manager
San Diego, CA
Turquoise Life
Full-time
Posted 16 days ago
Job description
Turquoise Life is a dynamic wines & spirits company that brings brands to life. With a core business model that focuses on building brands revolving around lifestyle, Turquoise Life continually strives to create trends within wines & spirits that consumers can identify with. As a fast-growing company, Turquoise Life has quickly risen in the ranks as one of the fastest growing wines & spirits companies in the U.S. with a globally recognized portfolio of leading lifestyle beverage brands.
Successful candidates will have minimum 3+ years' experience working with a wine importer and/or distributor with an existing industry network, and must demonstrate the ability to cold-call, follow-up, assess/respond to the needs of the customer and understand the importance of building strong relationships.
This is a unique and entrepreneurial role that is best suited for those with an entrepreneurial spirit and performs best in an autonomous role. As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging people who are motivated to develop new relationships, expand their wine knowledge and grow with Turquoise Life.
Key Responsibilities:
Develop action plan to meet monthly targeted sales goals and KPI's that are in line with company objectives and priorities
Create and develop local market opportunities
Act as market liaison during visits from winery partners
Work with distributor sales team in all designated markets to generate placements
Proactively manage at least 100 key accounts, including weekly visits
Frequently travel and visit all markets in designated territory
Conduct staff trainings and consumer tastings on a weekly basis
Review monthly account performance
Create customized sales presentations to accounts
Requirements for Success:
Minimum 3+ years Beverage sales experience, preferably with a wine importer and/or distributor
Uncompromising honesty and integrity
Competitive, self-motivated and organized
Exceptional interpersonal & communication skills
Creativity, original thinking, and resourcefulness
Intermediate-level wine knowledge
Go-getter with verifiable results from previous experiences
Established list of strong leads, prospects, and existing accounts
Enjoy working on commission and incentive-based pay
Reliable transportation, auto insurance and a valid driver's license
The ability to meet physical demands of the position, including driving, walking, lifting, and carrying.
Job category: Sales and Marketing
Successful candidates will have minimum 3+ years' experience working with a wine importer and/or distributor with an existing industry network, and must demonstrate the ability to cold-call, follow-up, assess/respond to the needs of the customer and understand the importance of building strong relationships.
This is a unique and entrepreneurial role that is best suited for those with an entrepreneurial spirit and performs best in an autonomous role. As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging people who are motivated to develop new relationships, expand their wine knowledge and grow with Turquoise Life.
Key Responsibilities:
Develop action plan to meet monthly targeted sales goals and KPI's that are in line with company objectives and priorities
Create and develop local market opportunities
Act as market liaison during visits from winery partners
Work with distributor sales team in all designated markets to generate placements
Proactively manage at least 100 key accounts, including weekly visits
Frequently travel and visit all markets in designated territory
Conduct staff trainings and consumer tastings on a weekly basis
Review monthly account performance
Create customized sales presentations to accounts
Requirements for Success:
Minimum 3+ years Beverage sales experience, preferably with a wine importer and/or distributor
Uncompromising honesty and integrity
Competitive, self-motivated and organized
Exceptional interpersonal & communication skills
Creativity, original thinking, and resourcefulness
Intermediate-level wine knowledge
Go-getter with verifiable results from previous experiences
Established list of strong leads, prospects, and existing accounts
Enjoy working on commission and incentive-based pay
Reliable transportation, auto insurance and a valid driver's license
The ability to meet physical demands of the position, including driving, walking, lifting, and carrying.
Job category: Sales and Marketing