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Winback Jobs (NOW HIRING)

Ultra Pouches

Lifecycle Marketing Manager

Manhattan, NY · On-site

$90 - $130/hr

Subscription, Winback & Reactivation * Build and run subscription lifecycle programs that support opt‑in, save rate, and churn recovery. * Develop winback and reactivation flows grounded in ...

Coast

Lifecycle Marketing Manager

New York, NY · On-site

Build and run nurture, onboarding, activation, engagement, retention, and winback programs in Braze across email, in-app, push, and SMS * Use behavioral and product data to trigger the right message ...

Base Power Company

Marketing Operations

Austin, TX · On-site

You will own how we engage customers across onboarding, activation, referrals, retention, and winback, continuously testing and improving performance through segmentation, messaging, incentives ...

Huckberry

Sr. Manager, Retention & CRM

Austin, TX · On-site +1

Stand up always-on winback and reactivation for lapsed customers * Drive the catalog program - circulation strategy, audience selection, and measurement in partnership with our data team * Partner ...

Fox

Lifecycle Marketing Manager

Los Angeles, CA · On-site

Support onboarding, engagement, retention, and winback journeys through campaign setup and execution. * Build and maintain automated customer journeys using behavioral triggers, audience segmentation ...

Gateway-Fiber

Inside Sales Representative

O Fallon, MO · On-site

$50 - $70/hr

Retention, Outbound Sales, and Winback. In this role, you will support customers at every stage of their lifecycle: preventing churn, driving new subscriptions, and re-engaging former customers ...

Mars Men

Email/SMS Copywriter

That means the full lifecycle across email and SMS: welcome, abandonment, post-purchase, replenishment, subscription upsell, winback, and cancel-save, plus the weekly campaign calendar to both the ...

Mirage

Lifecycle Marketing Lead

New York, NY · On-site

$150K - $200K/yr

In this role, you'll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web. You'll own both strategy and execution: defining the ...

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Winback information

What is a winback?

Winback jobs involve reaching out to former customers or clients with the goal of re-engaging them and encouraging them to return to a company’s products or services. Professionals in winback roles typically use outbound calls, emails, or targeted campaigns to understand why customers left and to present tailored offers or solutions. These roles are common in industries like telecommunications, subscription services, and retail, where customer retention is crucial. Winback specialists often work closely with sales and customer service teams to maximize the chances of regaining lost customers.

What are the main challenges faced by professionals in winback roles, and how can they effectively overcome them?

Winback roles primarily focus on re-engaging former customers or clients, which can be challenging due to negative past experiences or lost trust. Building rapport and demonstrating genuine value are essential for success. Professionals often use personalized outreach, active listening, and creative offers to address concerns and rebuild relationships. Collaboration with sales, customer service, and marketing teams is common to tailor winback strategies and improve outcomes.

What are the key skills and qualifications needed to thrive as a winback specialist, and why are they important?

To thrive as a Winback Specialist, you need strong customer service skills, persuasive communication abilities, and experience in sales or account management, often supported by a high school diploma or higher. Familiarity with CRM systems, call center software, and data analysis tools is typically required. Outstanding active listening, emotional intelligence, and resilience help build rapport and address customer concerns effectively. These skills are crucial for successfully re-engaging former clients and driving customer retention in a competitive market.

What is the difference between Winback vs Customer Retention Specialist?

AspectWinbackCustomer Retention Specialist
CredentialsTypically requires sales or marketing experience, sometimes certifications in CRM toolsOften requires customer service or marketing background, certifications in CRM or communication skills
Work EnvironmentPrimarily sales-focused, outbound calls/emails to re-engage lost customersCustomer-focused, ongoing engagement to maintain existing customer relationships
Employer & Industry UsageUsed in sales, marketing, and e-commerce sectors to recover lost revenueCommon in retail, telecom, and service industries to improve customer loyalty

While both roles aim to improve customer relationships, Winback specialists focus on re-engaging customers who have previously disengaged or churned, often through targeted sales efforts. Customer Retention Specialists work proactively to maintain ongoing customer satisfaction and loyalty, preventing churn before it occurs. Understanding these differences helps businesses tailor their customer engagement strategies effectively.

What job categories do people searching Winback jobs look for?

The top searched job categories for Winback jobs are:

Winback jobs near you
Infographic showing various Winback job openings in the United States as of August 2026, with employment types broken down into 95% Full Time, 1% Part Time, and 4% Temporary. Highlights an 69% Physical, 9% Hybrid, and 22% Remote job distribution.

CRM & Lifecycle Marketing Manager

[solidcore]

Arlington, VA

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago

Job description

[solidcore] is seeking a CRM & Lifecycle Marketing Manager to join our Marketing team at HQ in Arlington, Virginia. This role owns the strategy and execution of the existing member lifecycle, from initial membership through tier upgrades, loyalty engagement, churn prevention, and winback, ensuring every touchpoint drives measurable impact on client lifetime value (LTV).

Reporting to the Senior Director, Lifecycle and Marketing Operations, you will lead specific lifecycle programs end-to-end: setting the strategy, building the execution plan, and partnering with cross-functional teams to bring it to life. This role blends strategic ownership with hands-on execution, and is a strong fit for someone who wants to grow into broader lifecycle leadership.

The ideal candidate has a track record of building and optimizing CRM programs, is comfortable owning a roadmap independently, and brings a strong point of view on what drives long-term member engagement and retention.

What you'll be doing:

Lifecycle Strategy & Program Ownership

  • Own the strategy and roadmap for existing-member programs, including membership tier upgrades (e.g., MTM to Committed), churn prevention, milestone/loyalty engagement, and member winback, from concept through measurement.

  • Lead strategy and execution for the milestone and loyalty program, from initial build through launch and ongoing optimization, to reinforce engagement and reduce churn risk.

  • Shape strategy and lead execution for member-related flows supporting the new modality launch.

  • Spearhead lifecycle strategy for international market expansion beginning in 2027, building foundational CRM programs as new markets come online.

  • Support member-related execution for national partnership campaigns (e.g., Core Collective), ensuring these initiatives support engagement and retention goals for existing members.

  • Design and continuously optimize member journeys in Klaviyo, balancing automation with the flexibility to layer in seasonal or brand-driven moments.

  • Partner with Studio Operations and Field teams to align retention messaging with in-studio member experience, ensuring CRM programs reinforce (rather than duplicate) staff-led touchpoints.

  • Lead creative review for lifecycle campaigns, providing strategic direction and feedback to internal and agency creative partners to ensure work is on-brand and performance-driven.

Data-Driven Optimization

  • Analyze campaign and journey performance against key retention metrics (churn by membership type, cohort LTV, winback conversion rate, membership upgrade rate), and translate findings into a prioritized optimization plan.

  • Own a regular reporting cadence for owned programs, feeding key insights and progress into weekly, monthly, and quarterly business reviews.

  • Lead A/B testing across owned programs, and build a point of view on what's working and why.

  • Use AI tools both to speed up execution (drafting copy variants, summarizing performance data) and to support strategic work, like surfacing patterns in client behavior data or stress-testing segmentation logic, while ensuring outputs are validated before use in decision-making.

Cross-Functional Partnership

  • Partner with Digital, Brand, Field, and Strategy teams to ensure lifecycle programs are aligned with broader marketing initiatives and reflect current brand and tone standards.

  • Partner with GrowthMinded and Strategy on retention and LTV reporting, ensuring metrics used in CRM decision-making stay consistent with company-wide definitions.

  • Represent the Lifecycle team in cross-functional planning for major retention-focused initiatives (e.g., loyalty program rollout, member experience updates, international expansion), ensuring lifecycle programs are built into the plan from the start.

  • Brief and manage day-to-day workstreams with growth and lifecycle marketing agencies, ensuring deliverables meet [solidcore] brand standards and program timelines.

What skills & experience you'll bring to us:

  • 3-5 years of experience in lifecycle marketing, CRM, or retention strategy, preferably in fitness, health & wellness, or a subscription-based business.

  • Hands-on experience owning campaigns and journeys in a CRM/marketing automation platform; experience with both Klaviyo and Axle strongly preferred.

  • Track record of using data to drive lifecycle strategy decisions; comfort working in tools like Tableau or Looker.

  • Experience building marketing strategies that tell a clear story and gain buy-in across stakeholders, not just report on past performance.

  • Experience mentoring or providing feedback to junior team members, even informally.

  • Comfortable using AI tools to accelerate both tactical work (copy drafts, reporting summaries) and strategic work (data synthesis, segmentation exploration), with sound judgment on when outputs need human validation.

  • Strong project management skills, with the ability to own a roadmap independently and manage multiple priorities in a fast-paced environment.

  • Clear, confident communicator, comfortable presenting recommendations to senior stakeholders.

Compensation & Benefits:
  • Competitive base salary $85,552-$97,282, based on experience
  • Bonus eligibility based on performance
  • Monthly cell phone stipend
  • 401(k) with employer match
  • Medical, dental, and vision insurance
  • Paid parental leave and parental pay benefits
  • Free telehealth services
  • Employee Assistance Program (EAP)
  • Pre-tax commuter benefits
  • Flexible PTO
  • Free drop-in classes at [solidcore]
  • And more!
[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.

[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.

[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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