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Wic Breastfeeding Peer Counselor Jobs in Florida

Acts on referrals from Peer Counselors and other WIC staff regarding breastfeeding challenges beyond their scope of practice. Assists Breastfeeding Peer Counselor Coordinator with distribution ...

... and breastfeeding counseling to clients; assistance and guidance to the clerical and technical support staff of the WIC program and other providers involved in the care and on the provision of ...

... into the WIC Program, providing nutrition counseling and appropriate health related information to clients. Referrals to other programs which may include Breastfeeding , Healthy Start, Prenatal ...

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Wic Breastfeeding Peer Counselor information

See Florida salary details

$8

$13

$30

How much do wic breastfeeding peer counselor jobs pay per hour?

As of May 27, 2026, the average hourly pay for wic breastfeeding peer counselor in Florida is $13.97, according to ZipRecruiter salary data. Most workers in this role earn between $10.77 and $13.99 per hour, depending on experience, location, and employer.

What Does a WIC Breastfeeding Peer Counselor Do?

As a WIC breastfeeding peer counselor, you help support a breastfeeding program for women, infants, and children (WIC) in your community. You may explain lactation to an expecting mother who is unfamiliar with the process, provide personalized advice, and answer common questions about breastfeeding infants. Depending on the needs of your clients, you may demonstrate how to use various devices or systems, provide a socially and culturally appropriate context, and visit your peers in their home, clinic, or hospital. You work to promote breastfeeding as an important part of the healthy development of babies.

What are the key skills and qualifications needed to thrive as a WIC Breastfeeding Peer Counselor, and why are they important?

To thrive as a WIC Breastfeeding Peer Counselor, you need personal breastfeeding experience, basic knowledge of lactation, and typically a high school diploma or equivalent. Familiarity with WIC program guidelines, breastfeeding education materials, and client tracking systems is important. Outstanding communication, empathy, and cultural sensitivity help build trust and support among diverse clients. These skills ensure that new mothers receive accurate guidance and encouragement, leading to better health outcomes for both mothers and infants.

What are some common challenges WIC Breastfeeding Peer Counselors face, and how are they supported in overcoming them?

WIC Breastfeeding Peer Counselors often encounter challenges such as addressing a wide range of breastfeeding concerns, working with clients from diverse backgrounds, and balancing caseloads with administrative tasks. To support counselors, most WIC programs provide ongoing training, regular supervision, and access to lactation consultants for complex cases. Team collaboration and mentorship are emphasized, allowing counselors to share experiences and solutions, which fosters a supportive work environment and helps them develop professionally.

What are WIC Breastfeeding Peer Counselors?

WIC Breastfeeding Peer Counselors are mothers who have personal experience breastfeeding and are trained to provide support, information, and encouragement to other WIC participants who are breastfeeding or considering it. They work as part of the WIC program, helping new and expectant mothers overcome challenges and make informed choices about infant feeding. Peer Counselors offer guidance through phone calls, group meetings, and one-on-one sessions, making breastfeeding support more accessible within the community.

What is the difference between Wic Breastfeeding Peer Counselor vs Wic Nutrition Assistant?

AspectWic Breastfeeding Peer CounselorWic Nutrition Assistant
Required CredentialsPeer counseling training, breastfeeding support certificationNutrition education training, food assistance certification
Work EnvironmentCommunity settings, one-on-one peer supportWic clinics, administrative and client support roles
Employer & Industry UsageWic programs, public healthWic programs, public health
Common Search & ComparisonPeer support, breastfeeding counselingNutrition education, food assistance

The Wic Breastfeeding Peer Counselor primarily provides peer support and breastfeeding guidance, focusing on breastfeeding promotion and emotional support. In contrast, the Wic Nutrition Assistant handles broader nutrition education and food assistance services. Both roles work within Wic programs and serve the community, but their focus and required credentials differ, making each vital to different aspects of Wic services.

What are popular job titles related to Wic Breastfeeding Peer Counselor jobs in Florida? For Wic Breastfeeding Peer Counselor jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Wic Breastfeeding Peer Counselor jobs in Florida look for? The top searched job categories for Wic Breastfeeding Peer Counselor jobs in Florida are:
What cities in Florida are hiring for Wic Breastfeeding Peer Counselor jobs? Cities in Florida with the most Wic Breastfeeding Peer Counselor job openings:
Infographic showing various Wic Breastfeeding Peer Counselor job openings in Florida as of May 2026, with employment types broken down into 83% Full Time, and 17% Part Time. Highlights an 100% In-person job distribution, with an average salary of $29,053 per year, or $14 per hour.
HEALTH EDUCATOR - 64004757 1

HEALTH EDUCATOR - 64004757 1

MyFlorida

Marianna, FL • On-site

$42K - $44K/yr

Other

Medical, Dental, Vision, Life, Retirement

Posted 9 days ago


State Of Florida rating

6.7

Company rating: 6.7 out of 10

Based on 179 frontline employees who took The Breakroom Quiz

47th of 50 rated states


Job description

Requisition No: 876206 

Agency: Department of Health

Working Title: HEALTH EDUCATOR - 64004757 1

 Pay Plan: Career Service

Position Number: 64004757 

Salary:  $42,000.00- $44,000.00 

Posting Closing Date: 05/22/2026 

Total Compensation Estimator Tool

Open

Your Specific Responsibilities:

Responsible for the supervision of staff including appraisals, planning and directing work, approving leave, and having the authority for hiring and taking disciplinary action or effectively recommending such actions. Communicates regularly with supervisor.  
Serves as a breastfeeding staff member with mid-level credentials and has extensive experience helping mothers with breastfeeding problems. Promotes breastfeeding as optimal infant nutrition and operates within the policies and procedures of the WIC program. 
Assesses and counsels WIC mother/infant dyads with breastfeeding challenges and provides follow-up breastfeeding support to participants. Refers mothers and infants with severe breastfeeding complications to a health care providers or IBCLC for further assessment and medical care, as appropriate. Acts on referrals from Peer Counselors and other WIC staff regarding breastfeeding challenges beyond their scope of practice. Assists Breastfeeding Peer Counselor Coordinator with distribution, upkeep, and inventorying of breast pumps. 
Monitors Peer Counselor documentation including Employee Activity Report and FL-WiSE client records and review of assignments. Timely and accurate data entry and written documentation including: FL-WiSE, Progress Notes, Employee Activity Reports in the Health Management System and timesheets bi-weekly in People First. Provides breastfeeding support outside the usual 8 to 5 working hours to WIC clients experiencing breastfeeding problems. Routinely communicates with the WIC Coordinator about all relevant activities, request and update. Completes Florida Department of Health, WIC and Breastfeeding trainings.
 
Assists in teaching prenatal breastfeeding classes. Documents education contact in FL-WiSE for clients attending prenatal breastfeeding class. Assists breastfeeding leadership in updating breastfeeding class lesson plan at least annually. Assists in ensuring the clinic environment clearly endorses breastfeeding. Promotes breastfeeding in the community. Maintains lactation credentials, certifications, and ongoing continuing education to stay updated on current lactation profession information and enhance skills.
 
Preforms and records accurate measurements (heights/lengths and weights) and Hgb as needed for certification or follow-up. Acts as a backup for certifying low-risk participants for program benefits based on established criteria. Provides individual nutrition counseling for low-risk WIC participants based on nutritional assessments, anthropometric and laboratory data. Identifies high-risk clients and refers to a nutrition educator or licensed nutritionist for counseling and medical food prescription changes according to established guidelines in DHM 150-24. Documents counseling in the participant's FL-WiSE record as appropriate. Utilizes established criteria to make standard food package changes for WIC contract formulas. Makes referrals to appropriate providers according to established procedures.
 
Attends and actively participates in monthly breastfeeding conference calls, monthly WIC staff and Florida Department of Health meetings. Reviews, analyzes and reports on breastfeeding indicators at least quarterly.
 
All other duties as assigned.

 

Required Knowledge, Skills, and Abilities:

  • Experience counseling breastfeeding mothers and infants who experience complex breastfeeding challenges
  • Experience providing breastfeeding training and education
  • Compassion and desire to help mothers resolve breastfeeding challenges
  • Active listening, rapport building and communication
  • Collaboration with other WIC staff and community partner(s)
  • Literacy and Language skills appropriate to address the needs of a diverse population
  • Proficiency in computer communication skills and applications.

 

Qualifications:

Preferred:

  •  Preferred Certified Lactation Counselor (CLC)
  • Preferred Minimum of one year of experience in counseling breastfeeding women.

 

Florida Department of Health Mission, Vision, and Values:

Mission:

To protect, promote & improve the health of all people in Florida through integrated state, county & community efforts.

Vision:

To be the Healthiest State in the Nation.

Values:

nnovation: We search for creative solutions and manage resources wisely.

C ollaboration: We use teamwork to achieve common goals & solve problems.

A ccountability: We perform with integrity & respect.

R esponsiveness: We achieve our mission by serving our customers & engaging our partners.

E xcellence: We promote quality outcomes through learning & continuous performance improvement.

Where You Will Work:

4979 Healthy Way Marianna, FL 32446

The Benefits of Working for the State of Florida:

Working for the State of Florida is more than a paycheck. The State's total compensation package for employees features a highly competitive set of employee benefits including:

  • Annual and Sick Leave benefits;
  • Nine paid holidays and one Personal Holiday each year;
  • State Group Insurance coverage options, including health, life, dental, vision, and other supplemental insurance options;
  • Retirement plan options, including employer contributions

(For more information, please click www.myfrs.com);

  • Flexible Spending Accounts;
  • Tuition waivers;
  • And more!

For a more complete list of benefits, including monthly costs, visit www.mybenefits.myflorida.com.

Please be advised:

Your responses to qualifying questions for this position must be verifiable by documentation provided through the electronic application process.  

This position requires a security background check and/or drug screening and participation in direct deposit. Any misrepresentations or omissions will disqualify you from employment consideration. Note: You will be required to provide your Social Security Number (SSN) in order to conduct this background check Successful completion of a drug test is a condition of employment for safety-sensitive positions.

Male applicants born on or after October 1, 1962, will not be eligible for hire or promotion unless they are registered with the Selective Services System (SSS) before their 26th birthday, or have a Letter of Registration Exemption from the SSS. For more information, please visit the SSS website: http://www.sss.gov 

If you are a retiree of the Florida Retirement System (FRS), please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida.  Your current retirement benefits may be canceled, suspended or deemed ineligible depending upon the date of your retirement. 

The successful candidate will be required to complete the Form I-9 and that information will be verified using the E-Verify system.  E-Verify is operated by the Department of Homeland Security in partnership with the Social Security Administration to verify employment eligibility.   

Incumbents may be required to perform emergency duty before, during, and/or beyond normal work hours or days.

All Florida Department of Health positions require the incumbent to be able to learn and communicate effectively, orally and in writing, in English. Applicants who do not meet this requirement will not be considered.  

The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer and does not tolerate discrimination or violence in the workplace. 

Applicants requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-877-562-7287). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation. 

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act. 

Florida has the third largest population of veterans in the nation with more than 1.5 million service men and women.  The Florida Department of Health (department) is committed to serving members of the United States Armed Forces, veterans and their families by encouraging them to apply for vacancies that fit their area of knowledge and/or expertise.  Through the Department's VALOR program, which expedites licensing for military veterans, the Department also waives initial licensing and application fees for military veterans who apply for a health care professional license within 60 months of an honorable discharge. These initiatives help ensure that the transition from military service into the workforce is as smooth as possible and reflects our appreciation for the dedication devoted to protecting our country.    

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.

VETERANS' PREFERENCE.  Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans' Preference will receive preference in employment for Career Service vacancies and are encouraged to apply.  Certain service members may be eligible to receive waivers for postsecondary educational requirements.  Candidates claiming Veterans' Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code.  Veterans' Preference documentation requirements are available by clicking here.  All documentation is due by the close of the vacancy announcement. 


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