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Wellness Director Jobs in Rochester, NY (NOW HIRING)

YMCA of Greater Rochester

Personal Trainer

Canandaigua, NY · On-site

$24 - $26/hr

... Wellness Director, the Personal Trainer, is responsible for designing, collaborating and implementing exercise programs on an individual basis according to the needs and goals of the member. Personal ...

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Wellness Director information

See Rochester, NY salary details

$33.1K

$70.4K

$108.5K

How much do wellness director jobs pay per year?

As of Jul 27, 2026, the average yearly pay for wellness director in Rochester, NY is $70,368.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,800.00 and $80,900.00 per year, depending on experience, location, and employer.

How does a Wellness Director typically collaborate with other departments within an organization?

A Wellness Director often works closely with departments such as Human Resources, Facilities, and upper management to design and implement wellness programs that align with organizational goals. This role involves regular meetings to assess employee needs, coordinate resources, and evaluate program effectiveness. Collaboration is key, as the Wellness Director may also partner with external vendors, healthcare providers, or community organizations to bring in a variety of wellness initiatives. Strong communication and project management skills are essential for ensuring programs run smoothly and have a positive impact across the organization.

What do wellness directors do?

Wellness directors oversee health and wellness programs within organizations such as corporations, gyms, or healthcare facilities. They develop, implement, and manage initiatives to promote physical and mental well-being, often coordinating with staff and utilizing tools like health assessments and wellness software. Strong leadership, communication skills, and relevant certifications are typically required for this role.

What wellness jobs pay well?

Wellness directors and other senior health and wellness roles typically offer higher salaries, often exceeding $70,000 annually, especially with experience and certifications in health management or fitness. Positions in corporate wellness, healthcare administration, and specialized therapy tend to pay more, particularly in organizations with larger budgets or in urban areas. Skills in leadership, program development, and health promotion can also influence earning potential.

What does a Wellness Director do?

A Wellness Director is responsible for planning, implementing, and managing wellness programs within an organization or facility, such as a senior living community, corporate office, or fitness center. They develop health initiatives, coordinate wellness activities, and oversee staff to promote physical, mental, and emotional well-being among participants. Wellness Directors also assess program effectiveness, manage budgets, and may collaborate with healthcare professionals to ensure comprehensive wellness offerings. Their goal is to create a healthy environment that improves quality of life and overall satisfaction for all involved.

What are the key skills and qualifications needed to thrive as a Wellness Director, and why are they important?

To thrive as a Wellness Director, you need a background in health sciences or a related field, experience in program management, and often certifications such as Certified Wellness Practitioner (CWP) or Certified Health Education Specialist (CHES). Familiarity with wellness program software, data analytics tools, and health assessment systems is typically required. Strong leadership, communication, and motivational skills distinguish top performers in this role. These skills and qualifications are vital for designing effective wellness initiatives, leading teams, and promoting healthier lifestyles within organizations or communities.

How much does a wellness coordinator make?

The average salary for a wellness coordinator in North Carolina is approximately $40,000 to $50,000 per year, depending on experience, certifications, and the work environment. Salaries can vary based on the employer, location, and the coordinator's qualifications and skills in program development and health promotion.

What is the difference between Wellness Director vs Fitness Coordinator?

AspectWellness DirectorFitness Coordinator
CredentialsCertifications in health, wellness, or related fields; often a degree in health sciences or similarCertifications in fitness training, personal training, or group exercise; often a fitness-specific certification
Work EnvironmentHealthcare facilities, corporate wellness programs, community health organizationsGyms, fitness centers, sports clubs
Employer & IndustryHealthcare, corporate wellness, community healthFitness industry, gyms, recreation centers

While both roles focus on health and wellness, the Wellness Director oversees overall wellness programs, policy development, and strategic planning, often in healthcare or corporate settings. The Fitness Coordinator primarily manages fitness classes, personal training, and client engagement within gyms or fitness centers. The Wellness Director has a broader scope, including mental health and lifestyle management, whereas the Fitness Coordinator concentrates on physical fitness activities.

What healthcare jobs pay over $100k per year?

For a Wellness Director, salaries exceeding $100,000 annually are common in senior healthcare management roles, including hospital administrators, clinical directors, and healthcare executives. These positions typically require extensive experience, leadership skills, and relevant certifications, often working in large healthcare facilities or organizations. Compensation varies based on location, organization size, and individual qualifications.

What Is a Wellness Director?

A wellness director may perform their job duties in two different areas: corporate wellness or community wellness. In a corporate setting, your job is to promote health and safety to staff members. Your responsibilities include planning and implementing fitness and wellness programs and helping employees get health insurance and other health services. A community health and wellness director has similar duties, but in this role, you work with members of a community instead of employees of a business. In this sector, you may focus more on wellness programs and access to health services.

More about Wellness Director jobs
What are the most commonly searched types of Wellness jobs in Rochester, NY? The most popular types of Wellness jobs in Rochester, NY are:
What are popular job titles related to Wellness Director jobs in Rochester, NY? For Wellness Director jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Wellness Director jobs in Rochester, NY look for? The top searched job categories for Wellness Director jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Wellness Director jobs? Cities near Rochester, NY with the most Wellness Director job openings:
Wellness Director jobs near you
Infographic showing various Wellness Director job openings in Rochester, NY as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $70,368 per year, or $33.8 per hour.
Director of Benefits and Wellness

Director of Benefits and Wellness

Rochester Institute of Technology

Rochester, NY • On-site

$145K - $175K/yr

Full-time

Medical, Retirement

Posted 4 days ago

Rochester Institute Of Technology rating

7.6

Company rating: 7.6 out of 10

Based on 32 frontline employees who took The Breakroom Quiz

285th of 612 rated colleges and universities

Job description

Essential Duties & Responsibilities
  • Directs the design of employee benefit plans and delivery of benefits programs and services, including health insurance, retirement plans, disability programs, and workers' compensation. Ensures benefits programs and services are provided fairly and equitably in alignment university strategic objectives, needs, and realities
  • Leads the development and execution of the university's benefits strategy. Evaluates benefits needs and provides recommendations to senior leadership on program improvements or changes
  • Manages benefits related systems and tools. Responsible for the accurate documentation, management, and maintenance of benefits and employment records and data. Ensures benefits data and analytic reports in compliance with state and federal rules and regulations
  • Reviews benefits operations and policies, recommending adjustments ore new approaches to maintain market competitiveness, optimize employee satisfaction, attraction, and retention, and ensure compliance with applicable laws
  • Oversees employee benefits communications, outreach, and education efforts including website content, presentations, meetings, and guest speakers
  • Acts as a subject-matter expert in employee benefits offerings and policies. Counsels employees and university leaders on complex benefits problems and questions. Advises on legislative actions and communicates impact on the university
  • Other duties as assigned

Knowledge, Skills, & Abilities
  • Knowledge of benefits administration practices, programs, and regulations
  • Skill in analytical data analysis with the ability to interpret complex data and provide actionable insights
  • Skill establishing trust, fostering collaboration, and maintaining productive partnerships with a diverse range of individuals at all levels
  • Ability to manage multiple, complex projects and deliver quality recommendations
  • Ability to establish, define, and communicate department goals and objectives that support the strategic plan and planning, implementing, and evaluating programs

Minimum Education & Experience
  • Bachelor's degree in related field
  • 10 years relevant experience
  • Equivalent combination of experience & education may be considered

Job Level Overview
Management and People Leadership Level 4 -Directs a large department, significant parts of a college or division, or multiple disciplines that have critical impact at the university-level. Primarily provides leadership through other managers. Sets strategic direction, shapes business strategies, develops operational plans, and ensures alignment with overall university objectives.
Additional Job Details
The Director will be a proven leader with deep expertise in developing and administering progressive human resources and employee benefits policies and programs. Success in this role requires a collaborative mindset, strong stakeholder engagement skills, and the ability to influence through subject matter expertise and thoughtful guidance. Deep understanding of, and experience with, contemporary benefits and wellness strategies and programs as well as the ability to interpret complex information, distill key insights, and communicate them clearly to stakeholders across functions to support informed decision-making are essential for this role. The Director must demonstrate sound judgment, political acumen, and a commitment to fostering a culture of trust, innovation, and continuous improvement.
FLSA Category
Exempt
Work Location
Hybrid
Compensation
$145,000-$175,000
Application Materials
When you are ready to complete an application for this position please be prepared to submit the below requested information. This will be required to ensure your application is processed in a timely manner.
Cover Letter, Curriculum Vitae or Resume
Candidates must be eligible to work in the United States.
Additional Details
In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law.
If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to careers@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

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About Rochester Institute of Technology

Sourced by ZipRecruiter

Rochester Institute of Technology (RIT) is a preeminent institution in the education services industry, located in Rochester, NY, US. Renowned globally for its innovative and industry-aligned education, RIT was established in 1829 and has since then been committed to offering academic rigor in fields of study with an emphasis on applied learning. This is evidenced by their broad spectrum of undergraduate and graduate programs in areas such as engineering, science, business, and fine arts. RIT's mission centers on providing technology-based educational programs for career-minded students.

Industry

Colleges, universities, and professional schools

Company size

1,001 - 5,000 Employees

Headquarters location

Rochester, NY, US

Year founded

1829

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