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Wellness Director Jobs in Rochester, NY (NOW HIRING)

YMCA of Greater Rochester

Wellness Coach

Pittsford, NY · On-site

$17/hr

... Director, the Wellness Coach is responsible for greeting and engaging members, maintaining a safe and clean wellness area and support member's needs. The position is responsible for demonstrating ...

YMCA of Greater Rochester

Wellness Coach

Pittsford, NY

$17/hr

... Director, the Wellness Coach is responsible for greeting and engaging members, maintaining a safe and clean wellness area and support member's needs. The position is responsible for demonstrating ...

University of Rochester

RN, Wellness

Rochester, NY · On-site

$35.35 - $47.72/hr

Nurses in the Center for Nursing Entrepreneurship (CNE) provide direct care services to individuals and groups in a variety of settings. This position involves supporting a variety of different roles ...

Heathwood Assisted Living

Wellness Leader - Penfield

Penfield, NY · On-site

$18.70 - $18.90/hr

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

... direct deposit * salary range - $18.70-$18.90 Wellness Leaders conduct enjoyable recreation programs for residents in our community. This position is responsible for implementing a wellness program ...

Heathwood Assisted Living

Wellness Leader - Penfield

Penfield, NY · On-site

$18.70 - $18.90/hr

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

... direct deposit * salary range - $18.70-$18.90 Wellness Leaders conduct enjoyable recreation programs for residents in our community. This position is responsible for implementing a wellness program ...

Heathwood Assisted Living

Wellness Leader - Penfield

Penfield, NY · On-site

$18.70 - $18.90/hr

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

... direct deposit * salary range - $18.70-$18.90 Wellness Leaders conduct enjoyable recreation programs for residents in our community. This position is responsible for implementing a wellness program ...

WealthBridge Financial Group

Managing Director

Rochester, NY · On-site

$100 - $150/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Overview Managing Director | WealthBridge WealthBridge Financial Group is seeking a proven ... Employee wellness programs and mental health resources * Career growth opportunities and ongoing ...

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Wellness Director information

See Rochester, NY salary details

$33.1K

$70.4K

$108.5K

How much do wellness director jobs pay per year?

As of Aug 18, 2026, the average yearly pay for wellness director in Rochester, NY is $70,368.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,800.00 and $80,900.00 per year, depending on experience, location, and employer.

What is a wellness director?

A wellness director may perform their job duties in two different areas: corporate wellness or community wellness. In a corporate setting, your job is to promote health and safety to staff members. Your responsibilities include planning and implementing fitness and wellness programs and helping employees get health insurance and other health services. A community health and wellness director has similar duties, but in this role, you work with members of a community instead of employees of a business. In this sector, you may focus more on wellness programs and access to health services.

What does a wellness director do?

A Wellness Director is responsible for planning, implementing, and managing wellness programs within an organization or facility, such as a senior living community, corporate office, or fitness center. They develop health initiatives, coordinate wellness activities, and oversee staff to promote physical, mental, and emotional well-being among participants. Wellness Directors also assess program effectiveness, manage budgets, and may collaborate with healthcare professionals to ensure comprehensive wellness offerings. Their goal is to create a healthy environment that improves quality of life and overall satisfaction for all involved.

What are the key skills and qualifications needed to thrive as a wellness director, and why are they important?

To thrive as a Wellness Director, you need a background in health sciences or a related field, experience in program management, and often certifications such as Certified Wellness Practitioner (CWP) or Certified Health Education Specialist (CHES). Familiarity with wellness program software, data analytics tools, and health assessment systems is typically required. Strong leadership, communication, and motivational skills distinguish top performers in this role. These skills and qualifications are vital for designing effective wellness initiatives, leading teams, and promoting healthier lifestyles within organizations or communities.

How does a wellness director typically collaborate with other departments within an organization?

A Wellness Director often works closely with departments such as Human Resources, Facilities, and upper management to design and implement wellness programs that align with organizational goals. This role involves regular meetings to assess employee needs, coordinate resources, and evaluate program effectiveness. Collaboration is key, as the Wellness Director may also partner with external vendors, healthcare providers, or community organizations to bring in a variety of wellness initiatives. Strong communication and project management skills are essential for ensuring programs run smoothly and have a positive impact across the organization.

What is the difference between Wellness Director vs Fitness Coordinator?

AspectWellness DirectorFitness Coordinator
CredentialsCertifications in health, wellness, or related fields; often a degree in health sciences or similarCertifications in fitness training, personal training, or group exercise; often a fitness-specific certification
Work EnvironmentHealthcare facilities, corporate wellness programs, community health organizationsGyms, fitness centers, sports clubs
Employer & IndustryHealthcare, corporate wellness, community healthFitness industry, gyms, recreation centers

While both roles focus on health and wellness, the Wellness Director oversees overall wellness programs, policy development, and strategic planning, often in healthcare or corporate settings. The Fitness Coordinator primarily manages fitness classes, personal training, and client engagement within gyms or fitness centers. The Wellness Director has a broader scope, including mental health and lifestyle management, whereas the Fitness Coordinator concentrates on physical fitness activities.

More about Wellness Director jobs

What are the most commonly searched types of Wellness jobs in Rochester, NY?

The most popular types of Wellness jobs in Rochester, NY are:

What are popular job titles related to Wellness Director jobs in Rochester, NY?

For Wellness Director jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Wellness Director jobs in Rochester, NY look for?

The top searched job categories for Wellness Director jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Wellness Director jobs?

Cities near Rochester, NY with the most Wellness Director job openings:

Wellness Director jobs near you
Infographic showing various Wellness Director job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 22% Part Time, and 6% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $70,368 per year, or $33.8 per hour.

Wellness Coach

YMCA of Greater Rochester

Pittsford, NY • On-site

$17/hr

Full-time

Posted 12 days ago

YMCA Of Greater Rochester rating

6.2

Company rating: 6.2 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

561st of 773 rated non-profit organizations

Job description

Description

$17/hr. Plus Free YMCA Membership

Monday & Friday 1:15p - 5:00p, Tuesday & Thursday 9:15a - 1:15p, Saturday 10:00a - 6:00p, Sunday 10:00a-5:00p


Under the guidance and supervision of the Senior Health & Wellness Director, the Wellness Coach is responsible for greeting and engaging members, maintaining a safe and clean wellness area and support member's needs. The position is responsible for demonstrating YMCA leadership competencies to ensure the mission, purpose, image and core values of the YMCA of Greater Rochester are conveyed.



RESPONSIBILITIES:

Actively listen to members and respond promptly and appropriately. Empower members to develop confidence and self-motivation. Provide continuous feedback and guidance to members.

Be available to all members regardless of age, gender, race, socioeconomic status, lifestyle, or fitness level. Identify members who may be using unsafe or ineffective techniques and make helpful suggestions.

Provide superior and impeccable customer service to members, program participants, and guests.

Consistently monitor member participation and provide feedback.

Regularly check all equipment to ensure proper maintenance and cleanliness. Report equipment in need of repair to supervisor immediately, follow branch repair procedures, and post "out of order" sign on equipment.

Adhere to all YMCA guidelines and expectations which includes but is not limited to providing safe sessions and responding to and reporting any accidents or incidents.

Attend all required meetings and training.

Maintain all required certifications.

All other duties as assigned.


Requirements


Must be at least 18 years of age and possess a high school diploma or GED.

Must have working knowledge of all principles of Health & Fitness.

Demonstrated ability to work with all ages of individuals and groups at all ability levels.

Must possess and demonstrate excellent communication skills, strong interpersonal skills, maturity and must be able to work independently.

CPR/AED and First Aid certifications required.



PHYSICAL REQUIREMENTS:

Ability to perform all physical aspects of the position; including demonstrating exercise movements, walking, standing, bending, reaching, and lifting.

Must be able to lift up to 50 pounds occasionally.


The YMCA of Greater Rochester provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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