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Web Optimization Jobs in California (NOW HIRING)

Touro University

Web Experience Specialist

Vallejo, CA · On-site

$70K - $77K/yr

The Web Experience Specialist supports the performance, usability, and daily operation of the ... Familiarity with analytics platforms, SEO practices, and user experience optimization. * Strong ...

Kforce Technology Staffing

Web Producer

Los Angeles, CA · On-site

... optimization of website content and functionality. Your proactive approach to identifying and ... Additionally, the Web Producer will provide technical support, troubleshoot issues, and seek out ...

Coralogix

Web Product Manager

San Francisco, CA · On-site +1

$120K - $170K/yr

The best web teams treat their website like a product. We're looking for someone who does exactly ... What You'll Do: SEO, GEO & AEO * Drive organic discovery across traditional and AI-era search; GEO ...

Backroads

Web Production Coordinator

Berkeley, CA · Hybrid

$27.50 - $37/hr

Support A/B and user testing, website optimization, and web content personalization efforts to drive higher levels of engagement and conversions. * Proactively identify and resolve web usability and ...

Quantifind

Web Experience Manager

Palo Alto, CA

Experience * 4-7+ years of experience owning, building and optimizing modern websites * Strong ... Strong understanding of web fundamentals (HTML, CSS, JavaScript) * Understanding of UI/UX ...

IEC CORP GROUP

Web Developer (61814)

Irvine, CA · On-site

$90K - $100K/yr

The Web Developer is responsible for the design, development, and ongoing optimization of the Company's web-based properties, with WordPress serving as the primary development platform. This position ...

Robinhood

Staff Web Engineer

Menlo Park, CA · On-site

The role involves leading web performance initiatives and optimizing the trading platform to ensure a fast and responsive experience for active traders. Responsibilities : • Lead web performance ...

Quantifind

Web Experience Manager

Palo Alto, CA · On-site

Experience * 4-7+ years of experience owning, building and optimizing modern websites * Strong ... Strong understanding of web fundamentals (HTML, CSS, JavaScript) * Understanding of UI/UX ...

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How much do web optimization jobs pay per hour?

As of Jul 3, 2026, the average hourly pay for web optimization in California is $44.53, according to ZipRecruiter salary data. Most workers in this role earn between $34.18 and $53.85 per hour, depending on experience, location, and employer.

What is a web optimization specialist job description?

A web optimization specialist analyzes and improves website performance by enhancing user experience, increasing traffic, and boosting conversion rates. They use tools like Google Analytics and A/B testing to identify issues and implement strategies, often requiring knowledge of SEO, data analysis, and web development best practices.

Is SEO a high paying skill?

SEO is considered a valuable skill in digital marketing and web optimization roles, often leading to higher salaries due to its impact on online visibility and revenue. Experienced SEO specialists with certifications and proficiency in tools like Google Analytics and SEMrush tend to earn higher wages. Compensation varies based on experience, location, and the complexity of the role.

What jobs pay 4000 a week without a degree?

Web optimization roles typically do not pay $4,000 a week without specialized skills or experience. High-paying jobs that can reach this level without a degree often include sales, real estate, or certain freelance digital marketing positions, which rely on performance and expertise rather than formal education. Developing skills in SEO, analytics tools, and digital advertising can help increase earning potential in related fields.

What are the key skills and qualifications needed to thrive in the Web Optimization position, and why are they important?

To thrive in Web Optimization, you need a solid understanding of SEO, web analytics, user experience (UX), and A/B testing, often supported by a degree in marketing, computer science, or related fields. Familiarity with tools such as Google Analytics, SEMrush, Moz, heatmapping software, and certifications like Google Analytics Individual Qualification are highly beneficial. Strong analytical thinking, problem-solving, attention to detail, and effective communication stand out as valuable soft skills. These abilities are essential for enhancing website performance, driving traffic, and ensuring that online platforms align with business and user goals.

What is a Web Optimization job?

A Web Optimization job focuses on improving website performance, user experience, and search engine visibility. Responsibilities typically include analyzing site speed, implementing SEO strategies, A/B testing, and enhancing conversion rates. Professionals in this role use data-driven insights to refine design, content, and technical aspects, ensuring optimal engagement and efficiency.

What are some typical day-to-day tasks for a professional in Web Optimization?

Web Optimization professionals commonly analyze website performance metrics, implement SEO strategies, run A/B or multivariate tests, and collaborate with designers and developers to enhance site speed and usability. Their daily tasks often include reviewing analytic data, identifying areas for improvement, and generating reports on campaign outcomes and site changes. You may also work closely with content creators to ensure on-page elements are optimized for search engines and users alike. The role requires both strategic planning and hands-on execution, making it dynamic and impactful for organizations looking to grow their digital presence.

What jobs in the US pay 300,000 a year?

Web optimization roles typically do not reach $300,000 annually, but senior digital marketing managers, SEO directors, or data-driven marketing executives with extensive experience and advanced skills can earn this level of compensation. High-paying positions often require a combination of technical expertise, strategic oversight, and leadership in digital or online marketing environments.
What are the most commonly searched types of Web Optimization jobs in California? The most popular types of Web Optimization jobs in California are:
What are popular job titles related to Web Optimization jobs in California? For Web Optimization jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Optimization jobs in California look for? The top searched job categories for Web Optimization jobs in California are:
What cities in California are hiring for Web Optimization jobs? Cities in California with the most Web Optimization job openings:
Web Optimization jobs near you
Web Experience Specialist

Web Experience Specialist

Touro University California

Vallejo, CA • On-site

$77K/yr

Full-time

Posted 9 days ago

Job description

Overview
The Web Experience Specialist supports the performance, usability, and daily operation of the university's web system in alignment with recruitment, fundraising, alumni engagement, and institutional marketing initiatives. This role collaborates closely with Advancement marketing staff to deploy digital campaigns, maintain web content, optimize user experience, and support analytics reporting that advances institutional growth objectives.
Responsibilities
Website Operations & Maintenance
  • Maintain the university website and related digital properties to ensure accuracy, functionality, accessibility, and brand consistency.
  • Implement approved updates to site architecture, navigation, and page structures supporting marketing and advancement priorities.
  • Conduct routine site audits to identify performance, usability, and content improvement opportunities.

Campaign & Landing Page Support
  • Build and maintain landing pages supporting enrollment, advancement campaigns, and institutional initiatives.
  • Partner with the Marketing Strategy & Content Coordinator to publish campaign content according to the institutional editorial calendar.
  • Assist in implementing SEO, page optimization, and conversion-focused design improvements.

Content Deployment & Workflow Collaboration
  • Publish and update website content within established turnaround timelines.
  • Provide technical guidance to approved content contributors across departments.
  • Maintain documentation of publishing workflows and digital content standards.

Analytics & Reporting Support
  • Monitor website analytics including traffic, engagement, and conversion indicators.
  • Assist in preparing monthly performance summaries supporting Advancement leadership.
  • Recommend data-informed improvements to enhance digital engagement and campaign outcomes.

Compliance & Standards
  • Support website accessibility compliance (ADA), privacy standards, and institutional publishing policies.
  • Ensure adherence to institutional branding and digital governance guidelines.

Qualifications
  • Bachelor's degree in Web Development, Digital Marketing, Communications, or related field.
  • 2-4 years of experience managing websites, CMS platforms, or digital content systems.
  • Familiarity with analytics platforms, SEO practices, and user experience optimization.
  • Strong organizational and cross-functional collaboration skills.
  • Strong operational knowledge of Google Analytics, SEMrush, HTML, Adobe Creative Cloud, JavaScript, Cascading Style Sheets (CSS), and CMS administrative tools. (Required)
  • Strong project management experience including time spent planning, leading, directing, and managing successful projects.
  • Unquestioned integrity and a commitment to nurturing an academic environment that welcomes people of diverse backgrounds and experiences and promotes their full development. (Required)
  • Strong relationship-building, communication, and collaboration skills to work with and engage multiple and diverse constituencies. (Required)
  • A broad understanding of different student recruitment and marketing strategies. (Required)
  • Experience working in a higher education or college/university environment. (Preferred)

CORE COMPETENCIES: identify the behavior an employee is expected to demonstrate.
  • Digital execution excellence
  • Attention to detail and accuracy
  • Collaborative workflow management
  • Data-informed optimization
  • Project accountability
  • Excellent oral, written, and interpersonal communication skills.
  • Excellent organizational and teamwork skills.

Maximum Salary
USD $77,000.00/Yr.
Minimum Salary
USD $70,304.00/Yr.

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