ZipRecruiter

Log In

1

Web Marketing Manager Jobs in Raleigh, NC (NOW HIRING)

Studycast

Growth Marketing Manager

Raleigh, NC · On-site

Collaborate with Product Marketing and Lifecycle & Content Marketing Managers to ensure consistent messaging across all channels, campaigns, and web pages. * Quickly design and revise necessary ...

Studycast

Growth Marketing Manager

Raleigh, NC · On-site

Collaborate with Product Marketing and Lifecycle & Content Marketing Managers to ensure consistent messaging across all channels, campaigns, and web pages. * Quickly design and revise necessary ...

Patagonia Health Inc

Marketing Associate

Cary, NC · On-site

Create, edit, and optimize web pages (HubSpot CMS) for SEO, usability, and conversion * Manage email marketing and CRM programs (ActiveCampaign or similar), including list segmentation, tagging, and ...

Patagonia Health Inc

Marketing Associate

Cary, NC · Hybrid

Create, edit, and optimize web pages (HubSpot CMS) for SEO, usability, and conversion * Manage email marketing and CRM programs (ActiveCampaign or similar), including list segmentation, tagging, and ...

Waxing The City of Raleigh

Marketing Director

Raleigh, NC · On-site

$15 - $22/hr

Communicate with senior management about marketing initiatives and project metrics, as well as to ... Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords

TriMark Solutions

Web Developer

Raleigh, NC

We look for driven, outgoing individuals with digital marketing experience and a passion for the industry. The selected Web Developer will possess: Build and manage sites using HTML, CSS, WordPress ...

Trimark Solutions

Web Developer

Raleigh, NC · On-site

We look for driven, outgoing individuals with digital marketing experience and a passion for the industry. The selected Web Developer will possess: * Build and manage sites using HTML, CSS, WordPress ...

Waxing The City

Marketing Director

Raleigh, NC · On-site

$15 - $22/hr

Communicate with senior management about marketing initiatives and project metrics, as well as to ... Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords

next page

Showing results 1-20

All JobsWeb Marketing JobsWeb Marketing Manager JobsWeb Marketing Manager Jobs in Raleigh, NC

Web Marketing Manager information

See Raleigh, NC salary details

$28.2K

$88.3K

$131.7K

How much do web marketing manager jobs pay per year?

As of Jul 30, 2026, the average yearly pay for web marketing manager in Raleigh, NC is $88,297.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $104,000.00 per year, depending on experience, location, and employer.

What is the highest paid job in marketing?

The highest paid roles in marketing are often executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries reaching into the high six or seven figures for experienced professionals in large organizations. These roles typically require extensive strategic skills, leadership experience, and a strong understanding of market trends and data analysis tools.

What does a web marketing manager do?

A web marketing manager develops and implements online marketing strategies to increase brand awareness, drive website traffic, and generate leads. They analyze digital campaign performance, manage social media, SEO, and content marketing efforts, and often use tools like Google Analytics and marketing automation platforms. Strong communication, analytical skills, and knowledge of digital marketing trends are essential for this role.

What are the key skills and qualifications needed to thrive in the Web Marketing Manager position, and why are they important?

To thrive as a Web Marketing Manager, you need expertise in digital marketing strategies, web analytics, SEO/SEM, and a relevant bachelor's degree, often in marketing or communications. Familiarity with tools like Google Analytics, AdWords, social media management platforms, and certifications such as Google Ads or HubSpot are highly valued. Strong project management, creativity, analytical thinking, and excellent communication skills make candidates stand out. These skills are essential for effectively driving web traffic, optimizing campaigns, and aligning online efforts with broader business goals.

What is a Web Marketing Manager job?

A Web Marketing Manager is responsible for developing, implementing, and optimizing online marketing strategies to drive traffic, engagement, and conversions. They manage digital campaigns, SEO, content marketing, email marketing, and social media to enhance a company's online presence. Their role involves analyzing performance metrics, improving user experience, and aligning marketing efforts with business goals. They collaborate with designers, developers, and other marketing professionals to ensure a seamless web experience. Strong analytical skills and knowledge of digital tools are essential for success in this role.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by experience and location but generally ranges from $65,000 to $135,000 annually. Web marketing managers, in particular, often earn between $70,000 and $120,000, with higher salaries for those with advanced skills in digital tools and data analysis.

What are the typical daily responsibilities of a Web Marketing Manager?

Web Marketing Managers typically start their day by reviewing website analytics, campaign performance, and digital marketing metrics to assess progress toward goals. Throughout the day, they coordinate with creative, content, and technical teams to implement strategies, optimize web content, and oversee online advertising campaigns. They may also conduct market research, manage budgets, and report key findings to leadership. Collaboration with sales, product, and customer service teams is common to ensure cohesive messaging and enhance user engagement. This dynamic role offers exposure to various aspects of digital marketing and opportunities to drive real business impact.

What is the highest salary for a marketing manager?

The highest salaries for Web Marketing Managers can exceed $150,000 annually, especially in large companies or tech hubs, with senior roles or those overseeing large teams earning even more. Factors such as experience, certifications, and expertise in digital tools influence compensation levels.
What are popular job titles related to Web Marketing Manager jobs in Raleigh, NC? For Web Marketing Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Web Marketing Manager jobs in Raleigh, NC look for? The top searched job categories for Web Marketing Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Web Marketing Manager jobs? Cities near Raleigh, NC with the most Web Marketing Manager job openings:
Web Marketing Manager jobs near you

Growth Marketing Manager

Studycast

Raleigh, NC • On-site

Full-time

Re-posted 27 days ago

Job description

About Studycast
Studycast, a PSG company, is redefining the future of medical imaging through innovative, cloud-based technology. Our flagship platform, Studycast®, is a comprehensive PACS solution designed to enhance operational efficiency, reduce costs, and accelerate the delivery of patient care.
Studycast seamlessly integrates the entire imaging workflow - from EMR to exam, to report, and back to EMR - within a secure, cloud-based environment. Its intuitive interface enables clinicians to view diagnostic-quality images and generate structured reports anytime, anywhere, ensuring timely and informed clinical decisions. Join us in transforming how healthcare professionals manage and share imaging data through innovation, reliability, and cloud technology.
Join us in transforming how healthcare professionals manage and share imaging data through innovation, reliability, and cloud technology.
About the role
The Growth Marketing Manager will own marketing initiatives to drive awareness, interest, and qualified traffic and leads. This is a senior, strategic role for a self-starter who brings strong campaign leadership skills, original ideas, and the ability to execute end-to-end multi-channel campaigns in a B2B healthcare SaaS context tied to a clear theme and measurable business outcomes. The ideal candidate is equally adept at channel management, campaign architecture, executive reporting, and project management.
Key Responsibilities
Campaign Leadership & Strategy
  • Own the end-to-end planning, development, and execution of integrated multi-channel marketing campaigns, anchored to a clear campaign theme, KPIs, and strategic objectives.
  • Lead campaign strategy documentation in PowerPoint and FigJam, mapping campaign architecture, audience segmentation, channel mix, messaging hierarchy, and conversion paths prior to execution.
  • Bring forward original campaign ideas and proactively propose new approaches based on market trends, competitive activity, and performance data.
  • Develop and present clear executive-facing communication decks that summarize campaign strategy, status, results, and recommendations in a format appropriate for leadership audiences. Keep campaign decks up-to-date as our single source of truth, strategic direction, and reporting as the campaign progresses.
  • Collaborate with Product Marketing and Lifecycle & Content Marketing Managers to ensure consistent messaging across all channels, campaigns, and web pages.
  • Quickly design and revise necessary graphics, often with the support of templates, in Figma, Adobe InDesign, and Photoshop as needed. Agile in finding quick solutions to graphic design needs and using AI and other tools to scale and create visual content quickly. Consider visual content as foundational to campaign planning and success.
  • Write on-brand, clear content for ads, emails, and landing pages as needed, ensuring that content aligns to campaign goals and resonates with the target audience. Collaborate with Product Marketing Manager and Lifecycle and Content Marketing Manager to revise as needed.
  • Build and maintain campaign reporting dashboards in HubSpot and Salesforce.

Paid Media & Channel Ownership
  • Plan, execute, and optimize Google Search, Display, Pmax, and paid social campaigns, including keyword strategy, bidding, and creative testing. Completely own these channels without vendor support. Significantly reduce CPA through landing page rebuilds and optimization and innovative optimization and bidding strategies.
  • Own and actively manage ABM (account-based marketing) channels, including platform selection, audience strategy, and performance optimization.
  • Demonstrate expert-level skill in list-building and segmentation optimization across LinkedIn, programmatic display, content syndication, and other ABM channels.
  • Drive multi-channel acquisition campaigns across paid social, content syndication, retargeting, programmatic display, and sponsored content.
  • Own tradeshow and event marketing strategy and execution, building comprehensive campaign strategies and incorporating them into the larger marketing strategy.
  • Own evergreen top-of-funnel channels designed to drive awareness and conversions.
  • Manage marketing budget allocation and tracking for paid channels and forecast spend.
  • Conduct A/B testing for ads, landing pages, and CTAs to improve conversion rates. Report results to the broader team and implement strategies to implement learnings across channels.
  • Monitor daily inbound activity and ensure smooth handoff to sales.

Marketing Operations & Reporting
  • Own campaign performance reporting end-to-end - from tracking setup and data integrity through to clear written and visual reporting in HubSpot, Salesforce, Excel, Sheets, slide decks, and more, delivered to stakeholders on a regular cadence.
  • Strong command of marketing operations infrastructure, with the ability to fully map prospect journeys end-to-end, from lead scoring through MQL routing through opportunity conversion, and to recommend and implement improvements.
  • Mastery of HubSpot, including workflows and marketing automation and reporting architecture. Skilled in HubSpot and Salesforce reporting.
  • Monitor and report on campaign performance, leveraging analytics to improve ROI.
  • Maintain a data-driven mindset and use performance data to actively inform and adjust strategies in flight.

AI Fluency
  • Demonstrate proven, hands-on experience leveraging AI tools to enhance campaign performance, including predictive audience segmentation, automated bid management, creative testing at scale, and/or AI-assisted reporting, and bring a clear point of view on where AI creates the most leverage in a paid media and demand gen context.
  • Take a strategic leadership role in identifying and implementing AI-driven tools and process improvements across campaign workflows, from planning and building to optimization and reporting, reducing manual effort while increasing output quality and speed.

Project Management
  • Take full ownership of campaign project management in Asana, including building and maintaining project plans, assigning tasks, tracking milestones, communicating status updates, and ensuring deadlines are met.
  • Demonstrate genuine passion for organization, clear communication, and structured project management, treating Asana as a central operating tool, rather than an afterthought.
  • Stay current on digital marketing trends, emerging channels, and competitive strategies.

Skills & Experience
  • Bachelor's degree in marketing, business, or a related field.
  • 5+ years in growth or performance marketing roles, with demonstrated experience fully owning and leading multi-channel B2B marketing campaigns, preferably in the healthcare and/or SaaS space.
  • Proven ability to lead campaign strategy from concept through execution and reporting, not just channel management.
  • Deep expertise in Google Ads, paid social, ABM platforms, programmatic display, geotargeting, and content syndication.
  • Expert-level fluency with analytics tools (Google Analytics, HubSpot and Salesforce reporting), including technical setup, report-building, and data structure optimization.
  • Demonstrated experience building and presenting executive-level campaign strategy and performance decks.
  • Experience mapping campaign strategy visually using FigJam, Lucidchart, Miro, or similar tools.
  • Strong background in HubSpot and building marketing automation and operations programs.
  • Strong proficiency in Asana, with a genuine enthusiasm for project management, process documentation, and cross-functional clarity.
  • Experience working directly with sales teams to develop pipeline acceleration strategies and optimize lead quality.
  • Excellent written and verbal communicator with strong aptitude for cross-functional collaboration.

Apply