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Digital Marketing Analyst Jobs in Raleigh, NC (NOW HIRING)

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

Continuously analyze and optimize campaign performance, providing actionable insights and recommendations. * Stay ahead of digital marketing trends to guide client strategies and internal best ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

Continuously analyze and optimize campaign performance, providing actionable insights and recommendations. * Stay ahead of digital marketing trends to guide client strategies and internal best ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

Continuously analyze and optimize campaign performance, providing actionable insights and recommendations. * Stay ahead of digital marketing trends to guide client strategies and internal best ...

DO Supply

Digital Marketing Manager

Cary, NC · On-site

... Use analytics and performance data to guide content strategy and improve content effectiveness • Collaborate with marketing, digital, and leadership teams to support strategic initiatives and ...

DO Supply, Inc.

Digital Marketing Manager

Cary, NC · On-site

$80 - $100/hr

Use analytics and performance data to guide content strategy and improve content effectiveness * Collaborate with marketing, digital, and leadership teams to support strategic initiatives and ...

Chiesi Group

Sr. Manager, Digital Marketing

Cary, NC · On-site

Lead the shaping and implementation of customer engagement plans that leverage analytics ... Integrate Digital Strategy into Daily Marketing Operations: * Work closely with brand leaders to ...

Chiesi Group

Sr. Manager, Digital Marketing

Cary, NC · On-site

Lead the shaping and implementation of customer engagement plans that leverage analytics ... Integrate Digital Strategy into Daily Marketing Operations: * Work closely with brand leaders to ...

Nextiny

Entry Level Digital Marketer

Durham, NC · On-site

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Entry Level Digital Marketer

Durham, NC

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Entry Level Digital Marketer

Raleigh, NC · On-site

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Entry Level Digital Marketer

Raleigh, NC · On-site

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

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All JobsDigital Marketing Analyst JobsDigital Marketing Analyst Jobs in Raleigh, NC

Digital Marketing Analyst information

See Raleigh, NC salary details

$35.5K

$65.5K

$111.3K

How much do digital marketing analyst jobs pay per year?

As of Sep 7, 2026, the average yearly pay for digital marketing analyst in Raleigh, NC is $65,492.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,100.00 and $77,800.00 per year, depending on experience, location, and employer.

What is a digital marketing analyst?

A digital marketing analyst focuses on web analytics, social data, and trends in the digital market. Your responsibilities include social media and other online research, content development, trend analysis, and data tracking. You perform research to develop content strategies, enhance SEO, and identify link-building opportunities online. Marketing analyst duties also involve advising companies of industry trends, creating presentations to share findings, and designing digital marketing plans. Jobs in this field focus on using digital tools, platforms, and technology to meet sales and marketing goals.

What are some common challenges a digital marketing analyst faces when interpreting campaign data?

Digital Marketing Analysts often encounter challenges such as integrating data from multiple platforms, ensuring data accuracy, and distinguishing meaningful trends from normal fluctuations. It's common to work with large datasets that may contain inconsistencies, requiring strong analytical skills and attention to detail. Collaborating closely with marketing, creative, and technical teams is essential to understand campaign goals and to provide actionable insights, which can sometimes be difficult if objectives are not clearly defined. Adapting to rapidly changing digital trends and tools also keeps the role dynamic and requires continuous learning.

What are the key skills and qualifications needed to thrive as a digital marketing analyst, and why are they important?

To thrive as a Digital Marketing Analyst, you need strong analytical skills, proficiency in marketing concepts, and a relevant degree in marketing, business, or data analytics. Familiarity with tools like Google Analytics, SEMrush, Excel, and data visualization platforms, as well as certifications such as Google Analytics or Google Ads, is highly valued. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These skills and qualifications enable accurate campaign analysis, data-driven decision-making, and successful optimization of marketing strategies.

What is the difference between Digital Marketing Analyst vs Content Marketing Specialist?

AspectDigital Marketing AnalystContent Marketing Specialist
Primary FocusData analysis and campaign performanceContent creation and strategy
Skills RequiredAnalytics, SEO, SEM, data toolsWriting, storytelling, SEO, content management
Work EnvironmentMarketing teams, data-driven projectsContent teams, creative projects
Common CertificationsGoogle Analytics, HubSpot, SEO certificationsContent marketing certifications, SEO certifications

While both roles support digital marketing efforts, a Digital Marketing Analyst primarily focuses on analyzing data to optimize campaigns, whereas a Content Marketing Specialist concentrates on creating engaging content to attract and retain audiences. Both roles often collaborate but serve different functions within marketing teams.

Do digital marketing analysts make a lot of money?

Digital marketing analysts typically earn a competitive salary that varies based on experience, location, and industry. Entry-level analysts may start with lower wages, while experienced professionals with skills in data analysis, SEO, and tools like Google Analytics can earn higher salaries, often supplemented by bonuses or benefits.
More about Digital Marketing Analyst jobs

What are the most commonly searched types of Digital Marketing Analyst jobs in Raleigh, NC?

The most popular types of Digital Marketing Analyst jobs in Raleigh, NC are:

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For Digital Marketing Analyst jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Digital Marketing Analyst jobs in Raleigh, NC look for?

The top searched job categories for Digital Marketing Analyst jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Digital Marketing Analyst jobs?

Cities near Raleigh, NC with the most Digital Marketing Analyst job openings:

Digital Marketing Analyst jobs near you
Infographic showing various Digital Marketing Analyst job openings in Raleigh, NC as of August 2026, with employment types broken down into 100% Full Time. Highlights an 49% In-person, and 51% Remote job distribution, with an average salary of $59,566 per year, or $28.6 per hour.

Digital Marketing Manager

TriMark Digital

Raleigh, NC • On-site

Full-time

Re-posted yesterday

Job description

We're looking for a Digital Marketing Manager to join our Client team, driving hands-on execution of digital strategies across performance marketing channels while managing client relationships and campaign strategy. This role is ideal for someone who thrives in both strategic leadership and tactical implementation-leading campaigns while also rolling up their sleeves to execute digital marketing strategies that drive measurable results.


As a Digital Marketing Manager, you will be responsible for developing, managing and optimizing digital campaigns across multiple channels while ensuring alignment with client objectives. You'll serve as the lead point of contact for key accounts, owning campaign execution, managing budgets and ensuring performance goals are met. In addition, you'll collaborate closely with internal specialists-paid media strategists, organic/SEO experts, content creators, developers and designers-to craft high-impact digital marketing initiatives.


Roles & Responsibilities

  • Strategize, manage, and execute digital marketing campaigns across paid and organic channels for assigned clients.
  • Maintain strong client relationships by proactively driving digital strategies aligned with business goals.
  • Act as the lead digital strategist for client accounts, overseeing campaign execution across platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing.
  • Develop budget recommendations, campaign goals, and KPIs, ensuring clear performance tracking.
  • Hands-on execution of paid media, SEO, or other digital strategies as needed, in addition to managing internal specialists.
  • Continuously analyze and optimize campaign performance, providing actionable insights and recommendations.
  • Stay ahead of digital marketing trends to guide client strategies and internal best practices.
  • Lead client communication via meetings, reports, and strategic recommendations.
  • Support new client onboarding, case study development, and business development opportunities as needed.
  • Mentor and support Account Coordinators and Digital Strategists in growing their expertise.
  • Ensure all strategies align with performance goals and deliver measurable business impact.


Professional Skills & Qualifications

  • 7+ years of digital marketing experience with expertise in paid and/or organic strategies (agency experience preferred).
  • Strong knowledge of paid media (Google Ads, Meta, LinkedIn, YouTube, programmatic, etc.) and/or organic search (SEO, content, and website optimization).
  • Proficiency in Google Analytics, Google Search Console, Google Ads, Meta Business Manager, and other key digital marketing platforms.
  • Experience managing digital marketing budgets with a proven track record of performance-driven results.
  • Ability to analyze data, identify insights, and optimize campaigns for better performance.
  • Up-to-date certifications in Google Analytics, Google Ads, or other relevant platforms (preferred).
  • Strong leadership skills with the ability to mentor and manage internal teams.
  • Excellent project management and multi-tasking skills in a fast-paced environment.
  • Experience in presenting strategy and performance insights to client leadership teams.
  • A problem-solving mindset with a focus on driving results and delivering client success.

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