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Web Manager Jobs in Worcester, MA (NOW HIRING)

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Web Manager information

See Worcester, MA salary details

$38.9K

$80.7K

$143.7K

How much do web manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for web manager in Worcester, MA is $80,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,900.00 and $94,300.00 per year, depending on experience, location, and employer.

What is a web manager?

A web manager is responsible for maintaining, designing, and developing a business website, based on the field or specifications set by a client. Your duties include monitoring, assessing, and reporting on online content performance, ensuring a website functions and software is up-to-date, and handling a range of online marketing projects from search engine optimization to social media practices. You may also develop content and monitor web traffic. Since you oversee staff, communication skills are vital. Qualifications include a bachelor’s degree and at least five years of proven on-the-job experience for this career.

What are the key skills and qualifications needed to thrive as a web manager, and why are they important?

To thrive as a Web Manager, you need expertise in website management, content strategy, SEO, and analytics, often supported by a degree in web design, computer science, or related fields. Familiarity with content management systems (CMS) like WordPress, Google Analytics, and basic HTML/CSS is typically required. Strong project management, communication, and problem-solving skills set outstanding Web Managers apart. These abilities are crucial for ensuring optimal website performance, user experience, and alignment with business objectives.

What are the main challenges a web manager faces when coordinating with cross-functional teams?

Web Managers often collaborate with marketing, IT, design, and content teams to ensure the website aligns with business goals and user needs. One common challenge is balancing differing priorities and timelines from each department, which requires strong communication and project management skills. Additionally, translating technical requirements for non-technical stakeholders and ensuring consistent branding across all web assets can be demanding. Successful Web Managers are proactive in setting clear expectations, facilitating regular meetings, and fostering an environment of open feedback.

What is the difference between Web Manager vs Web Developer?

AspectWeb ManagerWeb Developer
Primary RoleOversees website strategy, content, and team coordinationBuilds, codes, and maintains website functionalities
Required SkillsProject management, content management systems, SEOProgramming languages, coding, technical troubleshooting
Work EnvironmentManagement, coordination, cross-department collaborationTechnical development, coding, testing
Common CertificationsDigital marketing, CMS certifications, project managementHTML, CSS, JavaScript certifications, coding bootcamps

The Web Manager focuses on website strategy, content, and team coordination, ensuring the site aligns with business goals. In contrast, the Web Developer primarily handles technical development, coding, and website functionality. While both roles require technical knowledge, Web Managers emphasize management and content, whereas Web Developers focus on coding and technical implementation.

More about Web Manager jobs

What are the most commonly searched types of Web jobs in Worcester, MA?

The most popular types of Web jobs in Worcester, MA are:

What are popular job titles related to Web Manager jobs in Worcester, MA?

For Web Manager jobs in Worcester, MA, the most frequently searched job titles are:

What job categories do people searching Web Manager jobs in Worcester, MA look for?

The top searched job categories for Web Manager jobs in Worcester, MA are:

What cities near Worcester, MA are hiring for Web Manager jobs?

Cities near Worcester, MA with the most Web Manager job openings:

Web Manager jobs near you
Infographic showing various Web Manager job openings in Worcester, MA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $80,675 per year, or $38.8 per hour.

Web & Digital Mrkting Mgr

Ascentria Care Alliance

Worcester, MA • On-site

Full-time

Re-posted 17 days ago

Job description

Website & Digital Marketing Manager
Drive Digital Innovation. Amplify a Mission. Change Lives.
At Ascentria Care Alliance, marketing is about more than clicks and campaigns-it's about helping children, families, refugees, immigrants, seniors, and communities move forward and thrive.
We're looking for an experienced Website & Digital Marketing Manager who is passionate about creating exceptional digital experiences, driving meaningful engagement, and using data to tell powerful stories. If you thrive in a fast-paced environment where your work has a direct impact on people's lives, we'd love to meet you.
Why You'll Love This Role
You'll lead Ascentria's digital presence, overseeing our websites, social media, digital marketing strategy, SEO, analytics, email campaigns, paid advertising, and online fundraising efforts. Every campaign you launch and every website enhancement you make helps connect people to critical services, recruit mission-driven employees, engage donors, and strengthen the communities we serve.
This is an opportunity to blend creativity, technology, analytics, and leadership while helping one of New England's largest nonprofit human service organizations tell its story.
What You'll Do
  • Lead and optimize Ascentria's websites, intranet, and digital platforms to deliver an engaging, accessible, and user-friendly experience.
  • Develop and execute integrated digital marketing campaigns supporting recruitment, fundraising, senior living occupancy, and organizational awareness.
  • Manage SEO, SEM, Google Ads, email marketing, social media, analytics, and lead generation strategies.
  • Oversee digital fundraising initiatives and online engagement campaigns.
  • Supervise and mentor our Marketing Specialist while fostering professional growth.
  • Partner with marketing, IT, Advancement, and program leaders to create compelling digital content.
  • Monitor campaign performance using Google Analytics 4 and other reporting tools, turning data into actionable insights.
  • Manage relationships with digital vendors and technology partners.
  • Ensure brand consistency, ADA/WCAG accessibility compliance, and adherence to organizational standards.
  • Stay ahead of emerging digital trends and recommend innovative strategies that strengthen Ascentria's digital presence.

What You Bring
We're looking for someone who combines strategic thinking with hands-on execution.
Required Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • Five or more years of experience managing websites and digital marketing, preferably within a nonprofit organization.
  • Advanced experience with WordPress and Elementor.
  • Strong knowledge of SEO, SEM, paid digital advertising, social media, email marketing, and lead generation.
  • Experience with Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
  • Understanding of WCAG/ADA website accessibility standards.
  • Experience supporting recruitment marketing, fundraising campaigns, or donor engagement strategies.
  • Excellent communication, project management, and organizational skills.
  • Ability to manage multiple priorities while consistently delivering high-quality work.
  • Valid driver's license with the ability to travel occasionally between Ascentria locations.

Why Ascentria?
For more than 150 years, Ascentria Care Alliance has been committed to helping people reach their full potential. Every member of our team plays a role in strengthening individuals, families, and communities across New England.
When you join Ascentria, you'll find:
  • A mission where your work truly matters
  • Collaborative, supportive leadership
  • Opportunities for professional growth
  • The ability to make a measurable impact every day
  • Competitive compensation and comprehensive benefits
  • A culture built on compassion, innovation, and service

Be Part of Something Bigger
If you're passionate about digital marketing, energized by innovation, and inspired by purpose-driven work, we'd love to hear from you.
Apply today and help us tell the stories that change lives.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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