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Web Content Writer Jobs in Minnesota (NOW HIRING)

Brooksource

UX Content Design Strategist

Minneapolis, MN · On-site

$40 - $45/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... X writing for mobile and web applications * Portfolio demonstrating content strategy, problem-solving, and digital experience improvement * Experience with AI tools (e.g., Copilot, Claude, Cursor ...

VDart inc

java developer

Grand Marais, MN

$51 - $66/hr

Excellent verbal, written, and interpersonal communication skills Qualifications Bachelors Additional Information fatwire OR web content

VDart inc

java developer

Grand Marais, MN · On-site

$51 - $66/hr

Excellent verbal, written, and interpersonal communication skills Qualifications Bachelors Additional Information fatwire OR web content

MiniMed

Senior Technical Writer

Minneapolis, MN

$83K - $141K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Creates, develops, plans, writes and edits operational, instructional, maintenance or test procedures for paper, multimedia, web-based publications and user sites; may produce content for embedded ...

Mayo Clinic

Senior Marketing Specialist

Rochester, MN · On-site

$76K - $94K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

... points, web content, and other customer-facing materials. * Support product/test updates by writing and coordinating updates to existing materials. * Support product launches by writing sales ...

Harris Company

Marketing + Communications Coordinator

Saint Paul, MN · On-site

$24.28 - $36.42/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

LinkedIn, Facebook, GlassDoor, YouTube, social media blurbs, web content, Google updates and so on ... Excellent writing, editing, and proofreading skills * Digital paid advertising experience * Adobe ...

City of Edina, MN

Communications Coordinator - Part Time

Edina, MN · On-site

$34.26 - $42.83/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Web content design and management skills; * Knowledge of social media and ability to write for social media sites; * Demonstrates the desired standard of conduct and work performance including ...

C. H. Robinson

Marketing Manager

Eden Prairie, MN · On-site

$58K - $91K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Develop and refine marketing content, including email, presentations, web content, and customer ... Strong written communication skills in English Preferred: * Ability to work independently, manage ...

Mayo Clinic

Senior Marketing Specialist

Rochester, MN · On-site

$76K - $94K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

... points, web content, and other customer-facing materials. * Support product/test updates by writing and coordinating updates to existing materials. * Support product launches by writing sales ...

Mayo Clinic

Senior Marketing Specialist (Hybrid)

Rochester, MN · Hybrid

$76K - $94K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

... points, web content, and other customer-facing materials. * Support product/test updates by writing and coordinating updates to existing materials. * Support product launches by writing sales ...

Mayo Clinic

Senior Marketing Specialist

Rochester, MN · On-site

$76K - $94K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

... points, web content, and other customer-facing materials. * Support product/test updates by writing and coordinating updates to existing materials. * Support product launches by writing sales ...

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All JobsWeb Content Writer JobsWeb Content Writer Jobs in Minnesota

Web Content Writer information

See Minnesota salary details

$20

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$90

How much do web content writer jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for web content writer in Minnesota is $40.28, according to ZipRecruiter salary data. Most workers in this role earn between $29.66 and $47.07 per hour, depending on experience, location, and employer.

What does a web content writer do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a web content writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a web content writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a web content writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

More about Web Content Writer jobs

What are the most commonly searched types of Web Content Writer jobs in Minnesota?

The most popular types of Web Content Writer jobs in Minnesota are:

What are popular job titles related to Web Content Writer jobs in Minnesota?

For Web Content Writer jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Web Content Writer jobs in Minnesota look for?

The top searched job categories for Web Content Writer jobs in Minnesota are:

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Cities in Minnesota with the most Web Content Writer job openings:

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For Web Content Writer jobs in MN, the most frequently searched job titles are:

Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Minnesota as of August 2026, with employment types broken down into 1% Internship, 73% Full Time, 22% Part Time, 1% Temporary, and 3% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $83,788 per year, or $40.3 per hour.

UX Content Design Strategist

Brooksource

Minneapolis, MN • On-site

$40 - $45/hr

Contractor

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago

Job description

Senior Content Designer, Pharmacy Benefit Services (PBS)
Remote role
Compensation: $40 - $45 per hour
ABOUT THE ROLE
We're reimagining the product development life cycle and the role content design plays as an extension of content systems. As a Senior Content Designer, you'll help shape the future of AI-enabled member experiences across Pharmacy Benefit Services (PBS) and pharmacy-focused digital products. This role combines content strategy, systems thinking, and emerging AI practices to create personalized, scalable solutions that help members understand and manage their pharmacy benefits. You'll get hands-on experience building content systems, skills, and capabilities that bring content design into an AI-enabled future. You will work closely with product designers and cross-functional teams to simplify complex healthcare concepts, ensure accessibility and compliance, and contribute to scalable content systems. This is an opportunity to define content structures and taxonomies, evolve content for AI-powered and conversational experiences, and make a meaningful impact on member engagement and understanding.
WHAT YOU'LL DO
  • Own content design for pharmacy benefit and digital pharmacy experiences
  • Partner closely with product designers to shape pharmacy and benefits workflows from concept through delivery
  • Develop and implement content strategy, ensuring messaging consistency across the member journey
  • Simplify complex pharmacy and healthcare concepts into accessible, plain language content
  • Ensure content meets accessibility, health literacy, and compliance requirements
  • Partner with cross-functional teams from concept through launch, using customer insights and research to shape and improve experiences
  • Apply content standards, design system guidance, and messaging frameworks for consistent experiences across products and channels
  • Contribute to content governance, reusable patterns, and scalable content components
  • Define content structures, taxonomies, and metadata strategies to enable reuse, personalization, and scalability
  • Evolve content systems for AI-powered and conversational experiences while maintaining clarity, accuracy, compliance, and user trust
  • Define and refine content patterns, conversational experiences, prompts, and guidance for AI-enabled member experiences
  • Leverage AI tools to accelerate content creation, research synthesis, and workflow efficiency
  • Evaluate and experiment with emerging AI capabilities, sharing learnings and recommendations with the broader design team
  • Identify opportunities to streamline content creation through AI-enabled workflows across pharmacy experiences
WHAT YOU BRING
  • 5+ years of experience in content design or UX writing for mobile and web applications
  • Portfolio demonstrating content strategy, problem-solving, and digital experience improvement
  • Experience with AI tools (e.g., Copilot, Claude, Cursor) and interest in emerging technologies
  • Ability to simplify complex healthcare or pharmacy concepts into accessible, compliant language
  • Strong collaboration and stakeholder management skills
  • Experience building and applying content systems, standards, and reusable patterns
  • Comfortable working in ambiguous environments and managing multiple initiatives
  • Healthcare, pharmacy, PBM, or regulated industry experience preferred
  • Systems thinking, adaptability, and curiosity about evolving content technologies
WHAT'S IN IT FOR YOU
  • Competitive medical, dental, and vision insurance
  • Health Savings Account and Dependent Care FSA options
  • Supplemental coverage plans to fit your needs
  • 401(k) plan with company match, fully vested after eligibility
  • Paid time off and sick time
  • Paid company holidays (subject to hour requirements and completion of new-hire period)
  • Employee Assistance Program with virtual counseling, financial and legal services, life coaching, and more

Equal Opportunity Employer: Brooksource provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, citizenship, disability, genetic information, gender, sexual orientation, gender identity, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state, and local laws.
Pay Disclaimer: The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include, but are not limited to, responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement, if any, or other law.
#LI-MM2
Disclaimer: Brooksource, Medasource, and Calculated Hire are part of the Eight Eleven Group family of companies and operate under Eight Eleven Group, LLC. All employees receive the same benefits, policies, and terms of employment.
EEO:
We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, citizenship, pregnancy (including childbirth, lactation, and related conditions), or any other protected status in accordance with applicable federal, state, and local laws.
Benefits & Perks:
Brooksource offers competitive medical, dental, vision, Health Savings Account, Dependent Care FSA, and supplemental coverage with plans that can fit each employee's needs. We offer a 401k plan that includes a company match and is fully vested after you become eligible, paid time off, sick time, and paid company holidays. We also offer an Employee Assistance Program (EAP) that provides services like virtual counseling, financial services, legal services, life coaching, etc.
Pay Disclaimer:
The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), or other law.

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