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Web Content Writer Jobs in Iowa (NOW HIRING)

Grinnell College

Content Fellow

Grinnell, IA · On-site

The Fellow may create written material for outlets such as the College website, The Grinnell ... of print, digital, and web work. This is a 1-year term position with the possibility for an ...

Minnstate

$29.76 - $43.69/hr

Conceptualize, produce, shoot, and edit video content for Huskies Athletics web and scoreboard ... Strong interpersonal skills (both written and verbal) involving multiple constituencies both ...

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$19

$38

$86

How much do web content writer jobs pay per hour?

As of Aug 19, 2026, the average hourly pay for web content writer in Iowa is $38.63, according to ZipRecruiter salary data. Most workers in this role earn between $28.46 and $45.14 per hour, depending on experience, location, and employer.

What does a web content writer do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a web content writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a web content writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a web content writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

How much do web content writers make?

Web content writers typically earn between $40,000 and $70,000 annually, depending on experience, location, and the complexity of the content. Freelance writers may charge per word or project, with rates ranging from a few cents to several dollars per word. Strong writing skills and familiarity with SEO tools can influence earning potential.
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Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Iowa as of August 2026, with employment types broken down into 9% Internship, 69% Full Time, 13% Part Time, and 9% Contract. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $80,354 per year, or $38.6 per hour.

Web Content Strategist

The University Of Iowa

Iowa City, IA

Full-time

Medical, Life, Retirement

Posted yesterday

New

University Of Iowa rating

6.9

Company rating: 6.9 out of 10

Based on 85 frontline employees who took The Breakroom Quiz

460th of 619 rated colleges and universities

Job description

The University of Iowa Office of the Provost is hiring a Web Content Strategist (100% appointment).

Help tell the story of the Office of the Provost. As our Web Content Specialist, you'll lead web strategy, create compelling digital content, and partner across campus to build accessible, engaging online experiences that advance the university's priorities.

The Web Content Strategist serves as the primary web content leader for a portfolio of Office of the Provost websites, including the International Programs, UI Passport Acceptance Facility, Strategic Plan, Student Disability Services, Center for Teaching, and other affiliated unit websites. The position develops and implements web content strategies that improve user experience, accessibility, search performance, and content governance while supporting the strategic priorities of the Office of the Provost.

Working collaboratively with campus stakeholders, the Web Content Strategist plans, creates, organizes, and continuously improves digital content using data-informed decision-making, web analytics, and industry best practices. The position serves as a strategic consultant to campus partners, providing guidance on website planning and digital communications while managing multiple concurrent web initiatives and projects.

In addition to leading web content strategy, the position develops and manages digital communications that support institutional priorities, including website content, news stories, executive communications, newsletters, and email communications. The position helps advance major university initiatives through effective digital storytelling, content planning, and continuous optimization of the Provost organization's digital presence. They will also have the opportunity to:

  • Monitor website performance using analytics and provide recommendations to improve content, navigation, and user experience.

  • Participates in implementing major marketing programs and initiatives. Recommends technology to support marketing function.

  • Oversees marketing tasks and activities.

  • Coaches on the development strategy for specific markets and specific products.

  • And More!

Click here for a full job description, including all duties and competencies assigned or e-mail the contact listed below.

About the Department: The Office of the Executive Vice President and Provost provides academic leadership to the University of Iowa.  Its fundamental mission is to champion innovation and excellence in teaching, research, creative production, and service.  Together, our faculty, staff, and students are helping to create a better future for the people of Iowa, our nation, and the world, not only through their cutting-edge research but also through world class health care, art and cultural opportunities, and continuing and distance education.  Most important, we are preparing the next generation of scientists, scholars, artists, skilled professionals, leaders, and responsible global citizens who will carry on a proud legacy of engagement and excellence.

Required Qualifications:

  • Bachelor's degree in marketing, communications, journalism or a related field, or an equivalent combination of training and experience providing a comparable level of expertise.

  • Minimum 1 year working in web content strategy, digital communications, marketing, or a related field.

  • Experience creating, editing, organizing, and maintaining website content using a content management system (e.g., Drupal, WordPress, or similar).

  • Experience writing and editing digital content for websites and other online communication channels.

  • Experience using web analytics tools (e.g., Google Analytics, Siteimprove, or similar) to evaluate website performance and recommend improvements.

  • Experience managing multiple projects simultaneously while balancing competing priorities and deadlines.

  • Experience collaborating with cross-functional teams and stakeholders to develop and implement digital communication initiatives.

Competencies Required:

  • Excellent written, editing, and verbal communication skills.

  • Strong organizational and project management skills with the ability to prioritize multiple concurrent initiatives.

  • Demonstrated analytical and problem-solving skills with the ability to make data-informed decisions.

  • Ability to build collaborative relationships and provide consultative support to campus partners and stakeholders.

  • Demonstrated initiative, sound judgment, and the ability to work independently and as part of a collaborative team.

  • Commitment to creating accessible, user-centered digital experiences.

Desirable Qualifications:

  • 2-4 years working in web content strategy, digital communications, marketing, or a related field.

  • Experience conducting website content audits, content governance, or information architecture projects.

  • Knowledge of web accessibility standards (WCAG), SEO, and web writing best practices.

  • Basic knowledge of HTML and CSS.

  • Experience with project management and collaboration tools (e.g., Asana, Microsoft Planner, Jira, or similar).

  • Familiarity with generative AI tools used to support digital content development.

  • Prior experience working in an academic or higher education environment.

  • Knowledge and experience with university policies, procedures as related to position, and/or brand standards.

To Apply:

To be eligible for consideration, applicants must upload BOTH of the following and mark them each as a "Relevant File" to the job submission:

  • a current resume

  • a cover letter

Job openings are posted for a minimum of 7 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the process. 

Work Modality: This position is eligible for remote work within Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the remote work program and related policies and employee travel policy when working at a remote location.

Compensation: $57,000 to commensurate with Competitive Benefits

 Reach out to Tracey Pritchard to learn more about benefits, compensation practices, and career development opportunities.

Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success.Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance.

Iowa City offers a great quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation.Join us in making a difference at a leading Big Ten university and premier public research institution. Click here to learn more about why you should join UI!

Additional Information
  • Classification Title: Marketing Specialist
  • Appointment Type: Professional and Scientific
  • Schedule: Full-time
  • Work Modality Options: Hybrid within Iowa
Compensation
  • Pay Level: 4A
  • Starting Salary Minimum: 57000
  • Starting Salary Maximum: to commensurate
Contact Information
  • Organization: Provost
  • Contact Name: Tracey Pritchard
  • Contact Email: tracey-pritchard@uiowa.edu

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