Web Content Manager Jobs in Quebec (NOW HIRING)

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact's commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented below is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

Salary range (but not limited to):

About the role

Challenging the status quotakes creativity,passion,focus,andresilience. If you are known to be an exceptionalpartnershipsprofessionalwhohas ledandinspiredcolleagues,partners,and stakeholders, and whoenjoyschallengingwhat ispossible, this role may be the right one for you.

We are seeking aGEOBrandPartnershipsand ContentDistributionSpecialistto build and scale strategic partnerships that enhance ourbrandand contentfootprint. This role willidentify, negotiate, and manage thirdparty content distribution andco-createpartnerships that increase our brand's authority, visibility, and sentiment.

You willworkcrossfunctionallywithinMarketing,BusinessDevelopment,andotherteamsto craft a partner ecosystem that amplifies our most authoritative content, earnshightrustcitations, and improvesthe visibility of our brands.

Whatyou'lldohere:

Defineand launchthe GEO partnerships andcontentdistribution strategy

• Build a GEO partner roadmap that maps core topics to highauthority destinations (trade journals, review sites, communities, research hubs) thatinfluence the largestAILLMs.

• Define the partner selection framework (strategic fit, brand alignment, target segment overlap) andestablishpartner selection criteria: domain and topical authority, audience relevance, ability to host structured attribution, update cadence (recency), and governance compliance.

• Build a partner network that can distribute content at scale:proactively scout, evaluateand pitch partnership opportunities acrosscontentcreators,publishers, distribution platforms,andindustryexperts.

Stakeholder Management &Influence

• Partner with GEO/Brandleadership to tie partnership strategy into broader ecosystem ofmarketinginitiativesensuring buy-in from cross-functional stakeholders and senior leaders.

• Align partnership opportunities with Marketingteamgoals forbrandauthority, visibility, andsentiment.

• Lead day-to-day relationship managementactivitiesamong partner network to foster strong, meaningfulrelationships.

• Partner with internal Brand & Content, PR, Social teams to understand content priorities,content topics, and messaging pillars.

• Work closely with Data & Analytics tooptimizeoverall partner performanceandconversion pathstoensurepartner marketinginitiativesare contributing meaningfully toprogram KPIs.

Measurement and reporting

• Build dashboards thattrackpartner citations/mentions; inclusion in AI summaries/answers; entity consistency; link/canonicalintegrity; freshness/recency; referral traffic; assisted conversions; and brand sentiment shifts.

• Run controlled tests on distribution formats, channels, and update cadence to isolate impact on AI inclusion and authority.

• Report insights and ROI; refine the partner portfolio based on performance.

What you bringto the table:

• Bachelor's degree in marketing, communications, business, or related field (or equivalent experience).
• 7-10+ years in partnershipsdevelopment, content distribution/syndication, SEO/content marketing, or digital PR; experience with publishers, review sites, communities, or data/research partners is a plus.

• Demonstrated success negotiating syndication orcomarketingpartnershipsthat resulted in measurable gainsin KPIs.

• An eye foridentifyingopportunities across partners, marketingchannels,and tactics to drive meaningful outcomes forthebusiness.

• Familiarity with tools for brand tracking, media monitoring, sentiment analysis, and analytics; exposure to podcast/audio indexing andvideo/YouTube optimization is beneficial.

• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required, but must have authorization to work in Canada.

#LI-hybrid

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact's commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We'll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.