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Web Analytics Manager Jobs in Wellesley, MA (NOW HIRING)

Adharmonics

Quantitative Analyst

Cambridge, MA · On-site

We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative ...

Wit

Manager, Digital Content & Web Production

Boston, MA · Hybrid

$90K - $113K/yr

Analytics & Reporting: Monitor and share regular reports on site health, traffic trends, and user ... Experience: 5-7 years in web production, digital project management, or content strategy. * Writing:

AdHarmonics

Quantitative Analyst

Cambridge, MA

We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

The ideal candidate brings strong analytical skills, attention to detail, and hands-on experience ... Image alt text * Collaborate with developers, designers, content teams, and management to ...

Epitec

Digital Marketing Manager -Recruited

Boston, MA · On-site

$50 - $65/hr

Support SEO, paid search, web analytics, podcast sponsorships, and other digital marketing ... Manage relationships with advertising agencies, vendors, publishers, designers, and other external ...

TJX Companies

Web Store Operations Manager

Framingham, MA · On-site

$90K - $115K/yr

Posting Notes: 770 Cochituate Rd Framingham MA 01701 Web Store Operations Manager What You'll Do ... Manage the analysis of the business to project future goals; lead site Conversion Planning ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

The ideal candidate brings strong analytical skills, attention to detail, and hands-on experience ... Image alt text * Collaborate with developers, designers, content teams, and management to ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Dorchester, MA · Remote

$18 - $22/hr

The ideal candidate brings strong analytical skills, attention to detail, and hands-on experience ... Image alt text * Collaborate with developers, designers, content teams, and management to ...

360 IT Professionals

Web Administrator

Norwood, MA · On-site

Support Web Traffic management and load testing of new applications. Support IIS configurations ... analysis; as well as perform as the SharePoint Subject Matter Expert (SME). Provide technical ...

360 IT Professionals

Web Administrator

Norwood, MA · On-site

Support Web Traffic management and load testing of new applications. Support IIS configurations ... analysis; as well as perform as the SharePoint Subject Matter Expert (SME). Provide technical ...

Autodesk

Senior Marketing Insights Analyst

Boston, MA · On-site

$111K - $137K/yr

... web, campaign, CRM, customer, product, and transaction data into more complete journey insights * Use SQL, web analytics tools, BI platforms, Excel, and scripting or AI-enabled workflows to gather ...

RSA Conference

Email & Web Specialist

Boston, MA · Remote

You'll work closely with the Email Marketing Manager and Website Marketing Manager. What You'll Do ... Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings

Autodesk, Inc.

Senior Marketing Insights Analyst

Boston, MA · On-site

$111K - $137K/yr

... web, campaign, CRM, customer, product, and transaction data into more complete journey insights * Use SQL, web analytics tools, BI platforms, Excel, and scripting or AI-enabled workflows to gather ...

MERGE

Manager, Applied Intelligence

Boston, MA · On-site

$88K - $129K/yr

As our Manager, Applied Intelligence you will... Lead the performance reporting and analysis for ... tailor viable web analytics solutions, visualizations, and analytics models * Proactive at ...

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Showing results 41-60

All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Wellesley, MA

Web Analytics Manager information

See Wellesley, MA salary details

$42.8K

$88.7K

$158K

How much do web analytics manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for web analytics manager in Wellesley, MA is $88,686.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,300.00 and $103,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What job categories do people searching Web Analytics Manager jobs in Wellesley, MA look for?

The top searched job categories for Web Analytics Manager jobs in Wellesley, MA are:

What cities near Wellesley, MA are hiring for Web Analytics Manager jobs?

Cities near Wellesley, MA with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you

Marketing Web Production Manager, Berxi

Berkshire Hathaway Specialty Insurance

Boston, MA • On-site

$95K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Job description

Who are we?


A strategic and trusted insurance partner, Berkshire Hathaway Specialty Insurance (BHSI), provides a broad range of commercial property, casualty and specialty insurance coverages and outstanding service to customers and brokers around the world. Part of Berkshire Hathaway’s insurance operations, we bring our solutions to market with our stellar brand name, top-rated balance sheet, and the expertise of our global team of professionals, who exude excellent capabilities and strong character.

We are a values-based organization where respect, integrity, excellence, collaboration, and passion define who we are and how we do business. We value diversity of backgrounds, experience, and perspectives and strive to foster an inclusive environment that enables all our team members to bring their best selves to work. We are one team committed to building a culture where every teammate has the opportunity to contribute and be recognized. Want to be part of the team building the finest property, casualty and specialty lines insurance company in the world?

Learn more about our unique culture and history.


Job Opportunity:

Berxi (Berxi.com) is a fast-growing e-commerce start-up within Berkshire Hathaway Specialty Insurance. We set out to build a modern, customer-focused, digital platform to help professionals and small businesses buy and manage insurance smarter and faster – all of which saves them time and money. BHSI has an exciting opportunity for a hands-on Marketing Web Production Manager at Berxi who can both execute and improve our client-facing WordPress experience, Berxi.com, which drives the majority of our business. This is an execution-focused role for someone who can build, troubleshoot, and optimize pages directly. You’re not expected to be a developer, but you are expected to handle simple CMS fixes and partner with our web development agency to scope more complex needs.

You will own page production and performance across the marketing website, translating strategy into high-quality, conversion-oriented experiences throughout the customer journey. You’ll work within an established system but are expected to challenge it by identifying UX, layout, and performance gaps and implementing improvements.

You’ll join a small, highly collaborative marketing web team that spans content, SEO, AEO, operations, and design. Because of our size, we rely on people who can work across disciplines, move quickly, identify opportunities that improve how we operate, and implement solutions without relying heavily on engineering support.


Responsibilities:

Execute and optimize marketing page experiences

  • Build 5-8+ pages per month using WordPress (Gutenberg with a custom theme), working collaboratively with SMEs to execute and influence designs
  • Implement SEO, UX, and conversion best practices directly in-page
  • Execute QA across devices, browsers, and breakpoints

Own marketing site performance and improvement

  • Analyze engagement and conversion signals (scroll, clicks, drop-off, quote starts)
  • Identify and fix issues related to layout, hierarchy, CTAs, and page structure, balancing UX, SEO, and conversion goals
  • Drive measurable improvements in conversion and engagement metrics

Manage technical site health

  • Partner with web agency but own day-to-day site performance
  • Monitor and improve:
    • Page speed
    • Core Web Vitals
    • Responsiveness
    • Template behavior
  • Troubleshoot issues with internal team before escalating to development agency

Increase technical leverage

  • Solve simple front-end issues using HTML, CSS, and CMS capabilities
  • Work collaboratively with web agency to solve more complex technical and design issues and template updates
  • Modify blocks and layouts without requiring web agency support when possible
  • Improve page performance, structure, and usability through hands-on changes

Improve systems, not just pages

  • Identify ways to make page builds faster, more scalable, and more consistent
  • Contribute to evolution of templates, components, and workflows

What success looks like

  • Pages are shipped quickly and consistently meet quality standards
  • Conversion and engagement metrics improve based on your changes
  • Site issues are identified and resolved proactively
  • The site functions at a high technical level for humans and machines
  • Reliance on development agency decreases
  • Page production becomes more reliable and scalable over time


Qualifications, Skills and Experience:

Required

  • 3-5 years’ experience in hands-on web execution roles (web ops, CMS management, digital experience)
  • Strong experience building pages in WordPress or similar CMS
  • Practical ability to troubleshoot and fix simple front-end issues using HTML/CSS
  • Demonstrable understanding of UX and content hierarchy, responsive behavior, and accessibility basics
  • Experience using analytics (GA4 or similar) to identify and act on performance issues
  • Strong understanding of diagnostic web metrics and Core Web Vitals (CLS, LCP, INP, TTFB) and how they impact UX, SEO, and AI-driven discovery
  • Working knowledge of SEO/AEO execution:
    • Applying search intent to page structure
    • Implementing headings, internal linking, structured content
  • Self-starter who can take on responsibility and achieve goals independently
  • Strong collaborator who can communicate across technical and non-technical teams
  • Ability to work 4 days per week onsite in downtown Boston

Preferred

  • Bachelor’s degree in marketing, digital media, communications, e-commerce, information systems, web development, or a related field; equivalent experience considered
  • Experience working at or managing a web agency
  • Familiarity with tools like GTM, Clarity, Heap, GSC
  • E-commerce experience
  • Experience with CRO and experimentation
  • Understanding of accessibility best practices and how to apply them
  • Exposure to technical SEO and page performance optimization
  • Experience in finance, insurance, or other regulated industries


BHSI Offers:

  • A competitive package and exciting growth opportunities for career-oriented teammates.
  • A dynamic, action oriented, and thoughtful environment centered on always doing the right thing for our customers, teammates, and our other stakeholders.
  • A purposely non-bureaucratic organization that embraces simplicity over complexity and emphasizes individual excellence in a team framework.
  • Benefits that support your life and well-being, which include:
  • Comprehensive Health, Dental and Vision benefits
  • Disability Insurance (both short-term and long-term)
  • Life Insurance (for you and your family)
  • Accidental Death & Dismemberment Insurance (for you and your family)
  • Flexible Spending Accounts
  • Health Reimbursement Account
  • Employee Assistance Program
  • Retirement Savings 401(k) Plan with Company Match
  • Generous holiday and Paid Time Off
  • Tuition Reimbursement
  • Paid Parental Leave

The base salary range for this position is $95,000 to $115,000, along with annual bonus eligibility. Total compensation for a candidate is determined by their relevant skills, location, and experience. We value our teammates – both their capabilities and character – as demonstrated by our amazing culture.

NOTE: Compensation will be commensurate with experience. This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.