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Web Analytics Manager Jobs in Wellesley, MA (NOW HIRING)

BewellConnect

Web Manager

Boston, MA · On-site

The Web Manager will own all aspects of the website and reporting and be able to take on additional ... Strong analytical and problem solving skills * Passion for delivering a web presence that meets ...

CYNET SYSTEMS

Digital Marketing Manager

Boston, MA · On-site

$49 - $71/hr

Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Responsibilities: * Plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns.

Apex Systems

Web Developer

Norwood, MA

... and other managers), the Web Developer works closely with the Account Management and Creative ... JavaScript, jQuery, XML, Flash, CMS (Autonomy/Interwoven TeamSite), Google Analytics, Marketo ...

Ra

Online Chat Marketing

Dedham, MA

$85K - $120K/yr

Ability to manage multiple workstreams, build cross-functional relationships, and manage risk * Experience in customer experience design, web analytics, and A/B split * Bachelors degree, BA in e ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · On-site +1

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · On-site

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Wellesley, MA

Web Analytics Manager information

See Wellesley, MA salary details

$42.8K

$88.7K

$158K

How much do web analytics manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for web analytics manager in Wellesley, MA is $88,686.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,300.00 and $103,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What job categories do people searching Web Analytics Manager jobs in Wellesley, MA look for?

The top searched job categories for Web Analytics Manager jobs in Wellesley, MA are:

What cities near Wellesley, MA are hiring for Web Analytics Manager jobs?

Cities near Wellesley, MA with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you

Web Manager

BewellConnect

Boston, MA • On-site

Full-time

Re-posted 16 days ago

Job description

Company Description
BewellConnect Corp. is an ecosystem of connected devices and services that enhance care coordination. A leader in transforming connected health, we provide a single platform where users can manage the data collected from their BewellConnect connected health devices and access additional services to further manage their health.
BewellConnect is the US subsidiary of Visiomed Group (www.visiomed-lab.com) based out of Paris, France. In this role you'll have the opportunity to help build the US branch and work together with the web and marketing team in Paris.
Job Description
BewellConnect Corp is looking for a WordPress rock star to join our team and oversee web initiatives for the US market. The Web Manager will own all aspects of the website and reporting and be able to take on additional projects and responsibilities within the company to grow additional skillsets. The web manager will report to the Director of Marketing.
Responsibilities include:
  • Maintain our WordPress website and blogs, building pages and widgets, providing website maintenance and enhancements, and ensuring uptime
  • Ensure pages are consistent and responsive across all browsers and platforms
  • Maintain pixel-perfect graphic standards throughout the website interface
  • Install and manage plugins and widgets as needed, including WooCommerce, to create the best possible e-commerce experience
  • Ensure e-commerce site is functioning properly
  • Provide support to staff with inventory, orders and transactions
  • Provided recommendations on best UX/UI for both B2B and B2C audiences and create clean experiences across desktop, mobile, and tablet
  • Lead efforts for SEO and multivariate testing, and optimizing website
  • Fix bugs and issues as they arise, owning the entire web experience.
  • Support on additional responsibilities outside the website as needed
  • Work cross-functionally with the web team in Paris, acting as a communication link to the US and French team on the website

Qualifications
Skills and experience:
  • Bachelor's Degree
  • 3+ years hands on web application experience with WordPress and familiarity with PHP
  • Good coding skills in HTML and CSS
  • Have a good sense of design with experience creating visually appealing and easy to use webpages
  • Ability to work with colleagues remotely as needed
  • Embrace troubleshooting and ability to adjust to changing requirements in a fast paced environment
  • Strong analytical and problem solving skills
  • Passion for delivering a web presence that meets quality, product and project requirements
  • Portfolio of past web experience required
  • Fluent in English

Additional skills preferred but not required:
  • Experience with Adobe Creative products
  • Knowledge of Javascript a plus
  • Experience managing an ecommerce site, through WooCommerce
  • Experience in healthcare
  • Familiarity with CRMs and email marketing

Additional Information
All your information will be kept confidential according to EEO guidelines.

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