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Web Analytics Manager Jobs in Wellesley, MA (NOW HIRING)

Ra

Online Chat Marketing

Dedham, MA · On-site

$85K - $120K/yr

Ability to manage multiple workstreams, build cross-functional relationships, and manage risk * Experience in customer experience design, web analytics, and A/B split * Bachelors degree, BA in e ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · Remote

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · On-site +1

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · Remote

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · Remote

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · On-site

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Adharmonics

Quantitative Analyst

Cambridge, MA · On-site

We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · Remote

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Wit

Manager, Digital Content & Web Production

Boston, MA · Hybrid

$90K - $113K/yr

Analytics & Reporting: Monitor and share regular reports on site health, traffic trends, and user ... Experience: 5-7 years in web production, digital project management, or content strategy. * Writing:

AdHarmonics

Quantitative Analyst

Cambridge, MA · On-site

We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

The ideal candidate brings strong analytical skills, attention to detail, and hands-on experience ... Image alt text * Collaborate with developers, designers, content teams, and management to ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

The ideal candidate brings strong analytical skills, attention to detail, and hands-on experience ... Image alt text * Collaborate with developers, designers, content teams, and management to ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

The ideal candidate brings strong analytical skills, attention to detail, and hands-on experience ... Image alt text * Collaborate with developers, designers, content teams, and management to ...

RSA Conference

Email & Web Specialist

Boston, MA · Remote

You'll work closely with the Email Marketing Manager and Website Marketing Manager. What You'll Do ... Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings

RSA Conference LLC

Email & Web Specialist

Boston, MA · On-site +1

$90K - $110K/yr

You'll work closely with the Email Marketing Manager and Website Marketing Manager. What You'll Do ... Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings

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Showing results 21-40

All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Wellesley, MA

Web Analytics Manager information

See Wellesley, MA salary details

$42.8K

$88.7K

$158K

How much do web analytics manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for web analytics manager in Wellesley, MA is $88,686.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,300.00 and $103,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What job categories do people searching Web Analytics Manager jobs in Wellesley, MA look for? The top searched job categories for Web Analytics Manager jobs in Wellesley, MA are:
What cities near Wellesley, MA are hiring for Web Analytics Manager jobs? Cities near Wellesley, MA with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you

Online Chat Marketing

Ra

Dedham, MA • On-site

$85K - $120K/yr

Full-time

Re-posted 15 days ago

Job description

Company Description

Who are we?

 We are the 13th-largest bank in the United States and operates more than 1,200 branches and approximately 3,200 ATMs across 11 states.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job Description

People in this position have been doing:

  • Manage vendor relationships
  • Build upon chat roadmap and socialize 12-18 month strategy
  • Develop, refine and execute online chat and customer engagement recommendations
  • Manage the monthly online chat transcript and metrics analysis
  • Define and build an online chat service program
  • Manage chat script maintenance and compliance
  • Socialize chat program insights and results

Your pay,

  • A base salary of $85,000 - $120,000
  • Bonus of $5,000 - $10,000
  • Relocation assistance
Qualifications

Ideally you'd have:

  • 5 - 7 Years of In-depth understanding of online sales and marketing tactics, online chats, customer engagement and online customer service tactics
  • Ability to manage multiple workstreams, build cross-functional relationships, and manage risk
  • Experience in customer experience design, web analytics, and A/B split
  • Bachelors degree,  BA in eCommerce or Web Marketing preferred, MBA is an added advantage
  • Like to travel (25%)


Additional Information

All your information will be kept confidential according to EEO guidelines.

Apply