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Web Analytics Manager Jobs in Seattle, WA (NOW HIRING)

Pop

GA4 Web Analytics- Contractor

Seattle, WA · On-site +1

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing ... Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced ...

POP

GA4 Web Analytics- Contractor

Seattle, WA · On-site

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing ... Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced ...

TriOptus LLC

Data Analyst - Senior

Bothell, WA · On-site

$97K - $122K/yr

Product managers, business owners, reporting partners, analytics product team, DBAs, etc. * Has good Understanding on Client Server architecture for Web Experiences as well as Native Apps. * Has ...

krg technology inc

WEb developer

Redmond, WA

... analytics 3. Defining and managing UX patterns and web standards 4. Developing several new backend capabilities including WebAPIs and personalization support 5. Closely working with the Azure Web ...

Saalex

Web Application Developer

Keyport, WA · Remote

$90K - $120K/yr

Strong troubleshooting, debugging, analytical, and problem-solving skills. * Ability to manage ... Experience with responsive web design principles and modern front-end frameworks. * Experience ...

Saalex

Web Application Developer

Keyport, WA · Remote

$90K - $120K/yr

Strong troubleshooting, debugging, analytical, and problem-solving skills. * Ability to manage ... Experience with responsive web design principles and modern front-end frameworks. * Experience ...

BECU

Web Solutions Specialist

Tukwila, WA · Remote

$62K - $115K/yr

... managed assets say that success comes from focusing on people, not profits? Our "people helping ... You'llpartner with UX, Marketing, Product, Analytics, and IT teams to translate business ...

BECU

Web Solutions Specialist

Tukwila, WA · On-site

$62K - $115K/yr

... managed assets say that success comes from focusing on people, not profits? Our "people helping ... You'll partner with UX, Marketing, Product, Analytics, and IT teams to translate business ...

Saalex

Web Application Developer

Keyport, WA · On-site +1

$90K - $120K/yr

Strong troubleshooting, debugging, analytical, and problem-solving skills. * Ability to manage ... Experience with responsive web design principles and modern front-end frameworks. * Experience ...

Sonsoft Inc

Amazon Web Services

Seattle, WA · On-site

... Level management will be a plus * Ability to work in team in diverse/ multiple stakeholder ... Analytical, troubleshooting skills * Experience and desire to work in a Global delivery environment.

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Seattle, WA

Web Analytics Manager information

See Seattle, WA salary details

$44.6K

$92.4K

$164.5K

How much do web analytics manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for web analytics manager in Seattle, WA is $92,372.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,800.00 and $108,000.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are the most commonly searched types of Web Analytics jobs in Seattle, WA? The most popular types of Web Analytics jobs in Seattle, WA are:
What are popular job titles related to Web Analytics Manager jobs in Seattle, WA? For Web Analytics Manager jobs in Seattle, WA, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in Seattle, WA look for? The top searched job categories for Web Analytics Manager jobs in Seattle, WA are:
What cities near Seattle, WA are hiring for Web Analytics Manager jobs? Cities near Seattle, WA with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Seattle, WA as of July 2026, with employment types broken down into 1% Internship, 87% Full Time, 8% Part Time, 1% Temporary, and 3% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $92,011 per year, or $44.2 per hour.
GA4 Web Analytics- Contractor

GA4 Web Analytics- Contractor

Pop

Seattle, WA • On-site, Remote

Contractor

Posted 11 days ago

Job description

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing Intelligence work, with a strong focus on web analytics using Google Analytics 4 (GA4). This role requires a background in marketing analytics and experience translating digital performance data into meaningful insights for stakeholders. The primary ask is data analytics vs tagging/implementation. This role is estimated at approximately 20-25 hours per week, based on business needs and mutual fit, beginning August 1 through approximately September 11, 2026. Hours can be worked flexibly provided deadlines and collaboration needs are met.
The ideal candidate has experience producing quarterly, ad hoc, and cross-channel reporting, and is comfortable analyzing performance trends QoQ and YoY. This includes evaluating traffic attribution, site performance, user behavior, and broader traffic trends to support business and stakeholder needs.
We are seeking someone with foundational knowledge in digital marketing, demonstrated through relevant credentials or certifications, to clearly differentiate themselves as a marketing analyst rather than a general business analyst.
What You'll Do
  • Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-centric or UA-style thinking)
  • Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced measurement tuning, cross-domain tracking, and consent-aware tagging
  • Perform ad hoc analysis and create quarterly reports across multiple accounts
  • Define, implement, and validate structured data layers (e.g., ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools
  • Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards
  • Identify data discrepancies, validate event schemas, diagnose tracking issues, and clearly explain GA4 data behavior to both technical and non-technical stakeholders

What We're Looking For
  • 2+ years of GA4 experience with a deep expertise in GA4's event-based measurement model
  • Hands-on experience implementing GA4 for web properties
  • Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis
  • Experience designing and debugging data layers
  • Proficiency with custom dimensions, custom metrics, and advanced reporting
  • Working knowledge of conversion modeling and attribution
  • High attention to detail, and strong personal QA process are essential.
  • Ability to connect data trends to business context and outside factors (market shifts, competitor moves, news events), not just what's in the analytics.
  • Anticipates follow-up questions and answers them before being asked.
  • Minimum of 3 years' experience working at/for a Digital Marketing Agency
  • Experience with Adobe Analytics or Adobe Customer Journey (CJA) is a plus
  • Ability to work approximately 20 hours per week based on business needs and mutual fit

POP is an Equal Opportunity Employer that is committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment. POP will not discriminate on the basis of race, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, physical or mental disability, age, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].
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