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Web Analytics Manager Jobs in Tennessee (NOW HIRING)

Syntricate Technologies

Sr. Web Analyst Manager

Memphis, TN · On-site

$80K - $93K/yr

Responsibilities : • Manages all aspects of digital analytics and visualization tools (Adobe ... web analytics, and statistics. Company : Syntricate Technologies offers quality assurance ...

Syntricate Technologies

Sr. Web Analyst Manager

Memphis, TN · On-site

$80K - $93K/yr

Responsibilities : • Manages all aspects of digital analytics and visualization tools (Adobe ... web analytics, and statistics. Company : Syntricate Technologies offers quality assurance ...

Tennessee Board of Regents

Web Developer

Memphis, TN · On-site

... managing, creating, and maintaining content for digital publication, including experience with web programming/development languages, web analytics, digital marketing campaigns, email marketing ...

Smith and Wesson

Web Content Specialist I

Maryville, TN · On-site

Hands-on experience with SEO best practices, web analytics tools, and content management systems (CMS). Experience working cross-functionally with developers, designers, and digital marketing teams ...

University of Memphis

Web Specialist

Memphis, TN · On-site

$91K - $91K/yr

Uses available analytics and performance data to identify trends, recommend improvements, and optimize web content and user experiences. Digital Asset Management Sources, prepares, organizes, and ...

New

Matthews

Digital Marketing Analyst (TN)

Nashville, TN · On-site

$60K - $100K/yr

This individual will be able to manage multiple priorities in a fast-paced environment, communicate ... Experience with web analytics tools, preferably Google Analytics (GA4) * Ability to work in a fast ...

Youth Villages, Inc

Web Manager

Memphis, TN · On-site

The Digital Asset and Web Manager: * Manages and maintains Youth Villages websites, ensuring ... Familiarity with Google Analytics 4, Google Tag Manager and Google Search Console * Strong ...

Team Velocity

Marketing Data Analyst II

Nashville, TN · Remote

$83K - $103K/yr

Configure and maintain Google Analytics and other web analytics tools * Build and iterate ... Hands-on experience with Google Tag Manager or other tag management systems, required * Working ...

New

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Tennessee

Web Analytics Manager information

See Tennessee salary details

$35.4K

$73.4K

$130.7K

How much do web analytics manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for web analytics manager in Tennessee is $73,382.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,900.00 and $85,800.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are popular job titles related to Web Analytics Manager jobs in Tennessee?

For Web Analytics Manager jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Tennessee look for?

The top searched job categories for Web Analytics Manager jobs in Tennessee are:

What cities in Tennessee are hiring for Web Analytics Manager jobs?

Cities in Tennessee with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Tennessee as of June 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $73,382 per year, or $35.3 per hour.

Sr. Web Analytics / Analyst Manager

Syntricate Technologies

Memphis, TN • On-site

Full-time

Re-posted 18 days ago

Job description

Job Summary:
Syntricate Technologies is looking for a Senior Web Analytics / Analyst Manager to enhance their B2B and B2C offerings through digital experiences. This role involves managing a team of analysts to derive insights from data, track KPIs, and support data-driven business decisions.
Responsibilities:
• Manages all aspects of digital analytics and visualization tools (Adobe, ComScore, SAS, Power BI, Tableau, APT, etc.) used to analyze sales trends, customer journey, category performance, segmentation analyses, click path analyses, customer analyses, online marketing analyses, and a variety of tests
• Manages team to ensure proper tracking, tagging requirement, and reporting of digital data in alignment with global company tagging standards and policies.
• SME for digital marketing reporting including SEO, SEM, social, email, etc.
• Leverage multiple technologies and data sources to deliver cohesive insights to cross-functional partners (Merchandising, Marketing, and Digital Product Owners) on campaign analytics, marketing mix modeling, multitouch attribution and deep-dives to uncover high-impact opportunities.
• Manages site usability along with engagement of digital marketing campaigns, and present actionable insights and recommendations based on data results and best practices
• Translate complex questions into clear and actionable analysis plans for the team
• Ability to anticipate stakeholders' needs and recognize the opportunity to provide proactive insights to build tight thought partnership.
• Presentation of findings, including recommendations to key stakeholders and leadership
• Conducts financial analysis of all aspects of the E-Commerce business, including B2B and B2C.
• Measures performance of new functionality after release.
• Plans and forecasts sales and online site promotions
• Designs and implements process and operational policies.
Qualifications:
Required:
• 5-7 years of analytical experience minimum
• High level of experience in measuring and analyzing online marketing campaigns including: Natural and Paid Search, Email, Affiliate, Display and Social
• SQL experience using tools such as SAS, Google BigQuery, etc.
• Adobe Analytics and/or CJA experience.
• AEM and CDP experience
• Proficient in Microsoft Office and Advanced skills in MS Excel
• Knowledge of third-party marketing and advertising platforms (Facebook, LinkedIn, Twitter, GA4, GTM, Launch)
• Experience with CRM/Marketing Automation solutions
• Strong communication, interpersonal and organizational skills.
• Strong understanding of e-commerce, web analytics, and statistics.
Company:
Syntricate Technologies offers quality assurance, validation, regulatory, business analysis, and project management services. Founded in 2004, the company is headquartered in Boston, USA, with a team of 51-200 employees. The company is currently Growth Stage.

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