Web Analytics Manager Jobs in Tennessee (NOW HIRING)

Southwest Tennessee Community College is a comprehensive, multicultural, public, open-access college. Southwest has four campuses/centers from which it offers over 100 programs and over 20 technical certificate programs.

We foster student success, transform lives, and increase the educational level of a growing community in Shelby County. Southwest is a Tennessee Board of Regents institution, accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.

Title: Web Developer

Employee Classification: Other Professionals

Institution: Southwest Tennessee Community College

Department: Marketing & Communications

Campus Location: SWTCC - Multiple Campus Locations

Job Summary

The Web Developer is a full-time, fiscal-year appointment reporting to the Vice President of Strategic Marketing and Communications. The Web Developer serves as the college's webmaster and primary lead for conceptualizing, creating, implementing, maintaining, and coordinating all digital content for the Southwest Tennessee Community College website. This individual works with Marketing and Communications team members, as well as representatives in various college departments to manage digital content.
Directs and develops effective and efficient processes for gathering, creating, evaluating, and publishing digital content that supports Southwest's mission. Fosters a college-wide culture that encourages faculty and staff to take an active and ongoing role in content generation, publishing, and maintenance for the Southwest website. Collaborates with the Southwest Information Technology Services team to support and continuously improve the overall Southwest web presence. Performs other related duties as assigned.

Job Duties

• Curate, monitor, update and maintain information and graphics on the College's website.
• Serve as website administrator and remain current on standards for web usability, design, HTML, CSS, scripting languages, browser compatibility and accessibility.
• Produce quality HTML/CSS/JavaScript to enhance Southwest's web presence and meet online objectives.
• Critically review, monitor, process and execute website changes.
• Assess new standards, technologies and trends and formulate plans for future website enhancements.
• Ensure the website is accessible and compatible with a variety of environments.
• Provide graphic design services, as directed.
• Monitor AdWords campaigns and create new AdWords campaigns for increased student engagement.
• Manage the implementation, from strategy to design to execution, of website projects, including webpage/website development and redesign.
• Perform CMS system administration, including editing stylesheets, templates, and associated layout and design files.
• Work in a timely manner to update the website in response to emergencies and crises and other critical communication directives.
• Write, develop, and strategize online content production and scheduling.
• Assist with crisis management, monitoring and responding to bad reviews and negative news communications.
• Generate, edit, publish and share content daily (original text, images, video, and HTML).
• Build meaningful connections and encourage community members through dialog and messaging.
• Moderate user-generated content and messages appropriately, as directed, based on College and community policies.
• Track and analyze analytics reports to gain insight on traffic, demographics and effectiveness; utilize this information to positively affect future outcomes.

Minimum Qualifications

• Bachelor's degree in web design, art, communications/journalism, advertising/marketing, graphic design, or related field of study or associates degree and 10+ years web design experience
  
• 10+ years of experience in of managing, creating, and maintaining content for digital publication, including experience with web programming/development languages, web analytics, digital marketing campaigns, email marketing, search marketing, and search engine optimization (SEO). Higher education or agency experience preferred.

Knowledge, Skills, and Abilities

• Demonstrated ability to create, edit, and maintain digital content, preferably in a higher education setting.
  
• Knowledge of enterprise content management systems, preferably OmniCMS.
  
• Knowledge of web programming/development languages (HTML, PHP, etc.)
  
• Ability to develop and code basic and some advanced features of the website.
  
• Demonstrated knowledge and experience with digital marketing campaigns, including email marketing, search marketing, and SEO.
  
• Experience with web analytics packages, preferably Google Analytics.
  
• Knowledge of effective design and ability to provide and recognize engaging content.
  
• Ability to foster a culture of collaboration by effectively communicating digital content concerns and content creation and maintenance to technical and non-technical team members.
  
• Dedicated to and skilled in providing conscientious customer service.
  
• Excellent organizational skills to maximize workflow efficiency.
  
• Ability to manage and deliver multiple projects at once and meet quick deadlines.
  
• Ability to effectively collaborate with and provide recommendations to management.
  
• Ability to function well and contribute to a team environment and motivate colleagues.
  
• Ability to work and think proactively, prioritize tasks, plan, and develop creative strategies.
  
• Ability to work on multiple projects and produce quality work in a fast-paced environment.
  
• Proven written and verbal communication skills. Knowledge of Adobe Illustrator or Photoshop is a plus. Knowledge of good photography and videography.
  
• Ability to edit and provide quality images.
  
• Ability to work a flexible schedule to cover events on nights and weekends as needed
  
• Expertise in managing social media platforms (i.e. Facebook, Twitter, YouTube, LinkedIn, etc.)

The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Candidates who are called for an interview must notify Human Resources in writing at least five (5) days in advance of any reasonable accommodation needed prior to the date of the interview.

First consideration will be given to current Southwest Tennessee Community College employees who meet the minimum qualifications for the position.

In order to be considered for the position, the following items must be uploaded:

• Resume
• Cover letter
• Unofficial Transcripts

A summary of our benefits can be found below: 

https://www.southwest.tn.edu/hr/benefits-overview.php

Incomplete applications will not be considered.

The TBR does not discriminate on the basis of race, color, religion, creed, ethnicity, or national origin, sex, disability, age, status as a protected veteran or any other class protected by Federal or State laws and regulations and by Tennessee Board of Regents policies with respect to employment, programs, and activities. 

The following person has been designated to handle inquiries regarding nondiscrimination policies:  LeVetta Hudson, Vice President of People & Culture, myhr@southwest.tn.edu, 737 Union Ave, Memphis, TN 38103, 901-333-5000. See the full non-discrimination policy.