... like web, social, email, live events, webinars, and online communities. * Manage and optimize ... Proven experience in an analytics role with a preference on marketing analytics. * Ability to ...
Quick apply
... like web, social, email, live events, webinars, and online communities. * Manage and optimize ... Proven experience in an analytics role with a preference on marketing analytics. * Ability to ...
... like web, social, email, live events, webinars, and online communities. * Manage and optimize ... Proven experience in an analytics role with a preference on marketing analytics. * Ability to ...
... like web, social, email, live events, webinars, and online communities. * Manage and optimize ... Proven experience in an analytics role with a preference on marketing analytics. * Ability to ...
Marketing Analytics Specialist
Nashville, TN · On-site +1
... like web, social, email, live events, webinars, and online communities. * Manage and optimize ... Proven experience in an analytics role with a preference on marketing analytics. * Ability to ...
Marketing Analytics Specialist
Nashville, TN · On-site +1
... like web, social, email, live events, webinars, and online communities. * Manage and optimize ... Proven experience in an analytics role with a preference on marketing analytics. * Ability to ...
Part Time-Accessibility Website Specialist
Nashville, TN · On-site
$60 - $70/hr
Content Management Systems (CMS) platforms * Web analytics tools (e.g., Google Analytics) * Design tools (e.g., Adobe Creative Suite, Figma) * Microsoft Office/collaboration tools (Teams, SharePoint)
Quick apply
Part Time-Accessibility Website Specialist
Nashville, TN · On-site
$60 - $70/hr
Content Management Systems (CMS) platforms * Web analytics tools (e.g., Google Analytics) * Design tools (e.g., Adobe Creative Suite, Figma) * Microsoft Office/collaboration tools (Teams, SharePoint)
Digital Marketing Analyst (TN)
Nashville, TN · On-site
$60K - $100K/yr
This individual will be able to manage multiple priorities in a fast-paced environment, communicate ... Experience with web analytics tools, preferably Google Analytics (GA4) * Ability to work in a fast ...
Digital Marketing Analyst (TN)
Nashville, TN · On-site
$60K - $100K/yr
This individual will be able to manage multiple priorities in a fast-paced environment, communicate ... Experience with web analytics tools, preferably Google Analytics (GA4) * Ability to work in a fast ...
Marketing Data Analyst II
Nashville, TN · Remote
$83K - $103K/yr
Configure and maintain Google Analytics and other web analytics tools * Build and iterate ... Hands-on experience with Google Tag Manager or other tag management systems, required * Working ...
New
Quick apply
Marketing Data Analyst II
Nashville, TN · Remote
$83K - $103K/yr
Configure and maintain Google Analytics and other web analytics tools * Build and iterate ... Hands-on experience with Google Tag Manager or other tag management systems, required * Working ...
New
Marketing Communications Manager, NA
Mount Juliet, TN · On-site
$95 - $125/hr
... Manager is primarily responsible for devising marketing strategies and programs to improve brand ... and web and campaign analytics), they lead the execution of strategic marketing and sales ...
Marketing Communications Manager, NA
Mount Juliet, TN · On-site
$95 - $125/hr
... Manager is primarily responsible for devising marketing strategies and programs to improve brand ... and web and campaign analytics), they lead the execution of strategic marketing and sales ...
... and web and campaign analytics), they lead the execution of strategic marketing and sales ... Finally, they are directly responsible for managing the outward-facing marketing associates (e.g ...
... and web and campaign analytics), they lead the execution of strategic marketing and sales ... Finally, they are directly responsible for managing the outward-facing marketing associates (e.g ...
... and web and campaign analytics), they lead the execution of strategic marketing and sales ... Finally, they are directly responsible for managing the outward-facing marketing associates (e.g ...
... and web and campaign analytics), they lead the execution of strategic marketing and sales ... Finally, they are directly responsible for managing the outward-facing marketing associates (e.g ...
Web Specialist
Nashville, TN · On-site
$60 - $90/hr
The Web Specialist will be responsible for delivering web content that is compliant with ... CRM systems. * Utilize various measurement and analytics tools to ensure that existing online ...
New
Web Specialist
Nashville, TN · On-site
$60 - $90/hr
The Web Specialist will be responsible for delivering web content that is compliant with ... CRM systems. * Utilize various measurement and analytics tools to ensure that existing online ...
New
Merchandiser, Digital
Brentwood, TN · On-site
$16 - $19/hr
... project management skills, self-starter and accustomed to leading projects with little supervision. • Possesses critical thinking skills, supported by an understanding of web analytics and its ...
Merchandiser, Digital
Brentwood, TN · On-site
$16 - $19/hr
... project management skills, self-starter and accustomed to leading projects with little supervision. • Possesses critical thinking skills, supported by an understanding of web analytics and its ...
Merchandiser, Digital
Brentwood, TN · On-site
$16 - $19/hr
Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision. Possesses critical thinking skills, supported by an understanding of web analytics ...
Merchandiser, Digital
Brentwood, TN · On-site
$16 - $19/hr
Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision. Possesses critical thinking skills, supported by an understanding of web analytics ...
... analytical, organizational, and collaboration skills. * Ability to work independently and manage ... Web accessibility and WCAG compliance * Website content and governance * Accessibility testing and ...
Quick apply
... analytical, organizational, and collaboration skills. * Ability to work independently and manage ... Web accessibility and WCAG compliance * Website content and governance * Accessibility testing and ...
Web Developer
Franklin, TN · On-site
Successful candidate will provide website design, development, testing, management and support the ... Experience analyzing business product needs, recommending, then possibly implementing, effective ...
Web Developer
Franklin, TN · On-site
Successful candidate will provide website design, development, testing, management and support the ... Experience analyzing business product needs, recommending, then possibly implementing, effective ...
Web Developer
Franklin, TN · On-site
Successful candidate will provide website design, development, testing, management and support the ... Experience analyzing business product needs, recommending, then possibly implementing, effective ...
Quick apply
Web Developer
Franklin, TN · On-site
Successful candidate will provide website design, development, testing, management and support the ... Experience analyzing business product needs, recommending, then possibly implementing, effective ...
Website Manager
Nashville, TN · On-site
As a Website Experience Manager, you will manage the development of all Opry Entertainment Group ... Ensure accurate analytics and campaign attribution by implementing and maintaining web tracking ...
Website Manager
Nashville, TN · On-site
As a Website Experience Manager, you will manage the development of all Opry Entertainment Group ... Ensure accurate analytics and campaign attribution by implementing and maintaining web tracking ...
Perform design and analysis for deliverables and may lead larger team design sessions. May provide ... Manage a team of local or outsourced web developer to develop and implement company eBusiness ...
Perform design and analysis for deliverables and may lead larger team design sessions. May provide ... Manage a team of local or outsourced web developer to develop and implement company eBusiness ...
Content Management Systems (CMS) platforms * Web analytics tools (e.g., Google Analytics) * Design tools (e.g., Adobe Creative Suite, Figma) * Microsoft Office/collaboration tools (Teams, SharePoint ...
Content Management Systems (CMS) platforms * Web analytics tools (e.g., Google Analytics) * Design tools (e.g., Adobe Creative Suite, Figma) * Microsoft Office/collaboration tools (Teams, SharePoint ...
... Analyzer, and NVDA. * Performing manual accessibility testing. * Experience using PAC (PDF ... hiring manager and interested suppliers. Check the box if you would like to be contacted about ...
... Analyzer, and NVDA. * Performing manual accessibility testing. * Experience using PAC (PDF ... hiring manager and interested suppliers. Check the box if you would like to be contacted about ...
Website Content Manager
Franklin, TN · On-site
$55 - $75/hr
... , and analytic performance. This role adds, updates, and removes content on webpages, apps, and web navigation through our content management system (CMS). The Website Content Manager will be ...
Website Content Manager
Franklin, TN · On-site
$55 - $75/hr
... , and analytic performance. This role adds, updates, and removes content on webpages, apps, and web navigation through our content management system (CMS). The Website Content Manager will be ...
Web Analytics Manager information
See Franklin, TN salary details
$38.5K - $47.9K
13% of jobs
$54.7K is the 25th percentile. Wages below this are outliers.
$47.9K - $57.4K
17% of jobs
$57.4K - $66.8K
10% of jobs
The median wage is $73.1K / yr.
$66.8K - $76.2K
16% of jobs
$76.2K - $85.6K
17% of jobs
$88.3K is the 75th percentile. Wages above this are outliers.
$85.6K - $95.1K
10% of jobs
$95.1K - $104.5K
5% of jobs
$104.5K - $113.9K
3% of jobs
$113.9K - $123.3K
1% of jobs
$123.3K - $132.8K
3% of jobs
$132.8K - $142.2K
5% of jobs
$38.5K
$79.8K
$142.2K
How much do web analytics manager jobs pay per year?
As of Sep 5, 2026, the average yearly pay for web analytics manager in Franklin, TN is $79,842.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $93,300.00 per year, depending on experience, location, and employer.
What does a web analytics manager do?
A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.
What are the key skills and qualifications needed to thrive as a web analytics manager?
To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?
Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.
What is the difference between Web Analytics Manager vs Data Analyst?
| Aspect | Web Analytics Manager | Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe Analytics | Bachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL |
| Work Environment | Oversees analytics teams, collaborates with marketing and IT departments, manages analytics tools | Analyzes data sets, creates reports, supports decision-making across departments |
| Employer & Industry Usage | Common in digital marketing, e-commerce, media companies | Used across finance, healthcare, retail, and tech industries |
The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.
What are popular job titles related to Web Analytics Manager jobs in Franklin, TN?
For Web Analytics Manager jobs in Franklin, TN, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in Franklin, TN look for?
The top searched job categories for Web Analytics Manager jobs in Franklin, TN are:
What cities near Franklin, TN are hiring for Web Analytics Manager jobs?
Cities near Franklin, TN with the most Web Analytics Manager job openings:
Full-time
Medical, Dental, Vision, Life, Retirement
Re-posted 17 days ago
Key responsibilities
Transform client and company raw data into business insights for decision making and strategic planning.
Manage and maintain the company analytics platform(s).
Manage and report on marketing campaign tracking across multiple channels.
Job description
Company Overview:
IMEG is a leading marketing firm specializing in driving business growth and in increasing revenue for our clients. We are currently seeking an experienced Analytics Manager to join our team of talented professionals.
Benefits:
- Flexible work location: Nashville, Knoxville or Sevierville, TN office and remote and hybrid available.
- Retirement ( Simple, and we match up to 3% ), Life Insurance, Health Insurance, Dental Insurance, Vision Insurance, Short Term Disability Insurance
As Marketing Analytics Specialist, your primary responsibilities will include:
- Transform client and company raw data into business insights that are useful for decision making and strategic planning.
- Manage and maintain the company analytics platform(s)
- Lead cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities, both for the company and the company's clients
- Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions.
- Ensure accuracy of data and deliverables
- Manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities.
- Manage and optimize processes for data intake, validation, mining and engineering as well as modeling, visualization and communication deliverables
- Anticipate future demands of initiatives related to people, technology, budget and business within your department and design/implement solutions to meet these needs
- Communicate results and business impacts of data initiatives to stakeholders within and outside of the company.
To be considered for this role, you must possess the following skills and qualifications:
- Proven experience in an analytics role with a preference on marketing analytics.
- Ability to manage and manipulate data and to learn new tools that aid in this task.
- Experience with analytical tools such as Google Analytics, Google Search Console and Google Tag Manager
- Experience with data presentation tools like Databox and Looker Studio are a plus.
- Experience with SQL data warehousing.
- Experience with marketing research tools and competitive analysis (Semrush, Ahrefs, etc).
- Analytical mindset with numerical aptitude
- Excellent communication and teamwork skills, with the ability to work effectively in a collaborative environment
- Working knowledge of statistics within a test and learn marketing environment.
- Self-starter with a history of pushing for deadline-driven results
At our marketing firm, we value innovation, creativity, and collaboration. As an Analytics Manager on our team, you will have the opportunity to work on exciting projects that make a real impact on our clients' businesses. We offer competitive compensation and a supportive work environment where your skills and expertise are valued.
If you are passionate about crafting data to tell a story, we want to hear from you. Please submit your resume and portfolio for consideration. Let's create exceptional digital experiences together!
About Internet Marketing Expert Group
Sourced by ZipRecruiter
Industry
Marketing
Company size
1 - 10 Employees
Headquarters location
Sevierville, TN, US
Year founded
2010