ZipRecruiter

Log In

1

Web Analytics Manager Jobs in Florida (NOW HIRING)

Lovibond

Website Administrator

Sarasota, FL · On-site

$60K - $70K/yr

Manage day‑to‑day operations of our website and eCommerce shop, including integrations and ... Familiarity with Google Analytics or similar web analytics tools * Strong troubleshooting and ...

Chatter Buzz

Digital Marketing Strategist

Orlando, FL · On-site

... web analytics, and an understanding of digital marketing principles. What you'll be doing: * Directly managing our biggest and most valuable clients * Developing comprehensive marketing strategies ...

Artech

Senior React Developer

Tampa, FL · On-site

$49.50 - $65.50/hr

... management systems Exposure to web analytics, digital-marketing experimentation, and performance metrics Hands-on experience with CI/CD and DevOps tooling (e.g., Jenkins pipelines) Excellent ...

next page

Showing results 1-20

All JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Florida

Web Analytics Manager information

See Florida salary details

$29.1K

$60.4K

$107.6K

How much do web analytics manager jobs pay per year?

As of Jun 28, 2026, the average yearly pay for web analytics manager in Florida is $60,419.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,100.00 and $70,600.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are the most commonly searched types of Web Analytics jobs in Florida? The most popular types of Web Analytics jobs in Florida are:
What are popular job titles related to Web Analytics Manager jobs in Florida? For Web Analytics Manager jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in Florida look for? The top searched job categories for Web Analytics Manager jobs in Florida are:
What cities in Florida are hiring for Web Analytics Manager jobs? Cities in Florida with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Florida as of June 2026, with employment types broken down into 98% Full Time, and 2% Part Time. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $60,419 per year, or $29 per hour.
Analytics Tagging Manager (Google Tag Manager)

Analytics Tagging Manager (Google Tag Manager)

ADT

Boca Raton, FL • On-site

Full-time

Posted 9 days ago

ADT rating

7.0

Company rating: 7.0 out of 10

Based on 137 frontline employees who took The Breakroom Quiz

34th of 103 rated security

Job description


Summary:
ADT is seeking a highly skilled and experienced Google Tag Manager (GTM) specialist with deep expertise in server-side tagging to own, manage, and continuously optimize our web and marketing tagging ecosystem. This role will be responsible for ensuring accurate, scalable, and privacy-compliant data collection across ADT's digital properties, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4).
The ideal candidate is highly technical, detail-oriented, and comfortable working across Marketing, Analytics, Engineering, and Privacy teams. You will play a critical role in transitioning to and maintaining server-side tracking architectures, improving data quality, site performance, and governance while enabling actionable insights for the business.
Duties and Responsibilities:
  • Own the design, implementation, and ongoing management of GTM containers across ADT web properties and applications.
  • Partner with Analytics and Development teams to define and maintain recommended data layer and site code structures that support scalable, dynamic tracking.
  • Implement and manage tracking tags, including GA4, Floodlight, marketing and advertising platforms, and server-side integrations.
  • Create, manage, and maintain GTM triggers, variables, and tag configurations following established standards.
  • Ensure accurate tag deployment using GTM preview, debug, and validation tools. Troubleshoot and resolve tracking issues related to GTM, GA4, and downstream reporting.
  • Validate tagging implementations using tools such as Google Tag Assistant and GA4 DebugView.
  • Identify potential tagging conflicts or data integrity risks prior to release and recommend effective solutions.
  • Lead GTM cleanup initiatives, including tag deprecation, restructuring, and performance improvements.
  • Optimize tagging strategies to minimize page load impact and support site performance goals.
  • Support consent management implementations (e.g., TrustArc). Partner with legal, privacy, and analytics teams to ensure compliance with applicable privacy regulations while protecting attribution accuracy.
  • Create and maintain solution design documentation outlining GTM architecture, naming conventions, and governance.

Skills and Competencies:
  • 3+ years of hands-on experience managing Google Tag Manager in a production environment.
  • Deep knowledge of GTM architecture, features, and best practices.
  • Strong understanding of data layer concepts and implementation.
  • Extensive experience with GA4 and modern analytics frameworks.
  • Proven hands-on experience implementing and maintaining server-side GTM and conversions APIs.
  • Proficiency in JavaScript and HTML.

Minimum Qualifications:
Bachelor's degree in Computer Science, Marketing, Software Engineering, or a related field; or equivalent practical experience.
Preferred Qualifications:
  • Strong analytical, problem-solving, and troubleshooting skills.
  • Excellent communication and documentation skills.
  • Ability to work independently while collaborating effectively across teams.
  • Experience supporting eCommerce implementations and KPIs.
  • Familiarity with custom scripts and integrations.
  • Knowledge of SQL or other data querying languages.
  • Front-end and/or back-end development experience.

Location: Our office follows a 4 days onsite and 1 day remote schedule.
Travel:
  • No travel required

What ADT employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

ADT logo

About ADT

Sourced by ZipRecruiter

At ADT Commercial, we are in the business of helping people and organizations to protect what matters most to them. Building upon ADT's 145-year legacy, we secure the livelihoods and futures of critical commercial environments, retail location, educational campuses, healthcare facilities and financial institutions across the U.S. as an industry-leading security, fire and life safety systems integrator. We strive to have the most experienced and technically trained and talented teams in the industry, driven by excellence at every turn. At ADT Commercial, we truly believe that our people are the difference - for our organization, the customers we serve and the communities we protect. When you're a part of ADT Commercial, you'll have the opportunity to be a part of that difference every day. With more than 300 locations, a deep national presence, and comprehensive portfolio of solutions and services, our employees are always poised for career advancement and growth. For more information, visit www.adtcommercial.com or follow us on LinkedIn and Facebook.

Industry

Personal services

Company size

10,000+ Employees

Headquarters location

Boca Raton, FL, US

Year founded

1874

View All ADT Jobs

Apply