ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will ...
ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will ...
Marketing Analytics Manager
Miami, FL · On-site
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...
Marketing Analytics Manager
Miami, FL · On-site
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...
ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will ...
ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...
Marketing Analytics Manager
Tampa, FL · On-site
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...
Marketing Analytics Manager
Tampa, FL · On-site
Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...
Freelance Digital Analytics Specialist
Saint Petersburg, FL · On-site
$25 - $75/hr
FreeUp is looking for a skilled Freelance Digital Analytics Specialist for a unique project. If you ... Set up, manage, and analyze data to provide insights on website performance and user behavior.
Freelance Digital Analytics Specialist
Saint Petersburg, FL · On-site
$25 - $75/hr
FreeUp is looking for a skilled Freelance Digital Analytics Specialist for a unique project. If you ... Set up, manage, and analyze data to provide insights on website performance and user behavior.
Freelance Digital Analytics Specialist
Saint Petersburg, FL · On-site
$25 - $75/hr
FreeUp is looking for a skilled Freelance Digital Analytics Specialist for a unique project. If you ... Set up, manage, and analyze data to provide insights on website performance and user behavior.
Freelance Digital Analytics Specialist
Saint Petersburg, FL · On-site
$25 - $75/hr
FreeUp is looking for a skilled Freelance Digital Analytics Specialist for a unique project. If you ... Set up, manage, and analyze data to provide insights on website performance and user behavior.
Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI * Manage the call tracking platform * Execute continual research and learning ...
Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI * Manage the call tracking platform * Execute continual research and learning ...
Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI * Manage the call tracking platform * Execute continual research and learning ...
Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI * Manage the call tracking platform * Execute continual research and learning ...
Manager, Media Analytics
Orlando, FL · On-site +1
Additional data management/SQL experience is a plus Requirements CANDIDATE SHOULD HAVE: * 8+ years experience with digital media, business intelligence, and/or web analytics to grow as a member of a ...
Manager, Media Analytics
Orlando, FL · On-site +1
Additional data management/SQL experience is a plus Requirements CANDIDATE SHOULD HAVE: * 8+ years experience with digital media, business intelligence, and/or web analytics to grow as a member of a ...
Manager, Media Analytics
Orlando, FL · On-site
Manager, Media Analytics DATE: 2026 DEPARTMENT: Analytics REPORTS TO: Director, Media Analytics ... CANDIDATE SHOULD HAVE: * 8+ years experience with digital media, business intelligence, and/or web ...
Quick apply
Manager, Media Analytics
Orlando, FL · On-site
Manager, Media Analytics DATE: 2026 DEPARTMENT: Analytics REPORTS TO: Director, Media Analytics ... CANDIDATE SHOULD HAVE: * 8+ years experience with digital media, business intelligence, and/or web ...
Manager, Media Analytics
Orlando, FL · On-site
Additional data management/SQL experience is a plus Requirements CANDIDATE SHOULD HAVE: * 8+ years experience with digital media, business intelligence, and/or web analytics to grow as a member of a ...
Manager, Media Analytics
Orlando, FL · On-site
Additional data management/SQL experience is a plus Requirements CANDIDATE SHOULD HAVE: * 8+ years experience with digital media, business intelligence, and/or web analytics to grow as a member of a ...
No 3rd Parties No Visa Candidates Project Manager - Digital Innovatio n Welcome to Solutions & Analytics in Engineering, Construction, and Supply Chain (ECS C) You will be collaborating with business ...
New
No 3rd Parties No Visa Candidates Project Manager - Digital Innovatio n Welcome to Solutions & Analytics in Engineering, Construction, and Supply Chain (ECS C) You will be collaborating with business ...
New
This role will focus on leveraging digital analytics to enhance customer experience, optimize ... Experience with Google Analytics or Adobe analytics, Google Tag Manager (GTM), Looker ...
This role will focus on leveraging digital analytics to enhance customer experience, optimize ... Experience with Google Analytics or Adobe analytics, Google Tag Manager (GTM), Looker ...
This role will focus on leveraging digital analytics to enhance customer experience, optimize ... Experience with Google Analytics or Adobe analytics, Google Tag Manager (GTM), Looker ...
This role will focus on leveraging digital analytics to enhance customer experience, optimize ... Experience with Google Analytics or Adobe analytics, Google Tag Manager (GTM), Looker ...
Digital Sales Manager
Miami, FL · On-site
Digital Sales Manager - Miami & Aire Radio Networks Location: Miami, Florida Company: Spanish ... Translate audience insights, ratings data, analytics, and market research into customer-focused ...
Quick apply
Digital Sales Manager
Miami, FL · On-site
Digital Sales Manager - Miami & Aire Radio Networks Location: Miami, Florida Company: Spanish ... Translate audience insights, ratings data, analytics, and market research into customer-focused ...
Director, Decision Science Analytics - Omni Channel & Digital Claims Analytics
Tampa, FL · On-site +1
... and Digital Analytics portfolio within Claims. This is a unique opportunity to establish ... performance management, and managerial activities. * Assigns and or Serves as a mentor for ...
Director, Decision Science Analytics - Omni Channel & Digital Claims Analytics
Tampa, FL · On-site +1
... and Digital Analytics portfolio within Claims. This is a unique opportunity to establish ... performance management, and managerial activities. * Assigns and or Serves as a mentor for ...
Director, Decision Science Analytics - Omni Channel & Digital Claims Analytics
Tampa, FL · On-site +1
... and Digital Analytics portfolio within Claims. This is a unique opportunity to establish ... performance management, and managerial activities. * Assigns and or Serves as a mentor for ...
Director, Decision Science Analytics - Omni Channel & Digital Claims Analytics
Tampa, FL · On-site +1
... and Digital Analytics portfolio within Claims. This is a unique opportunity to establish ... performance management, and managerial activities. * Assigns and or Serves as a mentor for ...
... data management, testing, client training and analytics reporting. * Execute multiple digital ... marketing campaigns using HubSpot creating campaign workflows * Collaborate and work with UX ...
... data management, testing, client training and analytics reporting. * Execute multiple digital ... marketing campaigns using HubSpot creating campaign workflows * Collaborate and work with UX ...
... management, testing, client training and analytics reporting. * Execute multiple digital marketing campaigns using HubSpot creating campaign workflows * Collaborate and work with UX specialists ...
... management, testing, client training and analytics reporting. * Execute multiple digital marketing campaigns using HubSpot creating campaign workflows * Collaborate and work with UX specialists ...
Digital Analytics Manager information
See Florida salary details
$29.1K - $36.7K
3% of jobs
$36.7K - $44.2K
0% of jobs
$44.2K - $51.8K
0% of jobs
$51.8K - $59.3K
2% of jobs
$59.3K - $66.8K
4% of jobs
$66.8K - $74.4K
12% of jobs
$75.6K is the 25th percentile. Wages below this are outliers.
$74.4K - $81.9K
23% of jobs
The median wage is $83.7K / yr.
$81.9K - $89.5K
22% of jobs
$89.5K - $97K
7% of jobs
$97.4K is the 75th percentile. Wages above this are outliers.
$97K - $104.6K
10% of jobs
$104.6K - $112.1K
16% of jobs
$29.1K
$85.4K
$112.1K
How much do digital analytics manager jobs pay per year?
How does a Digital Analytics Manager typically collaborate with marketing and product teams?
What is a Digital Analytics Manager?
What are the key skills and qualifications needed to thrive as a Digital Analytics Manager, and why are they important?
What is the difference between Digital Analytics Manager vs Data Analyst?
| Aspect | Digital Analytics Manager | Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in Marketing, Business, or related field; experience with analytics tools | Bachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools |
| Work Environment | Oversees digital marketing data, collaborates with marketing teams | Analyzes data sets across departments, often in a more technical role |
| Employer & Industry Usage | Used in marketing, e-commerce, advertising sectors | Common across finance, healthcare, tech, and other industries |
The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

ADT rating
7.0
Based on 138 frontline employees who took The Breakroom Quiz
37th of 108 rated security
Job description
Summary:
ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will drive the development of adaptive segmentation, diagnostic and causal analytics, and scalable decision systems that enable more effective experimentation and marketing strategy. The ideal candidate will oversee analytics engineering and performance platforms that translate behavioral data into high-impact, actionable insights. This position combines hands-on technical leadership with team development and cross-functional influence to embed data-driven decision-making across marketing.
Duties and Responsibilities:
- Adaptive Segmentation & Behavioral Intelligence
- Design and operationalize adaptive behavioral segmentation models to dynamically classify users by engagement, intent, and conversion propensity.
- Develop scalable segmentation logic that informs targeting, experimentation, and journey optimization.
- Ensure segmentation evolves continuously with behavioral signals rather than relying on static rules.
- Diagnostic & Causal Analytics
- Lead advanced analysis of user behavior and funnel performance to identify trends, bottlenecks, and key performance drivers.
- Apply diagnostic and causal methodologies to quantify the impact of campaigns, content, and user interactions on lead generation outcomes.
- Translate analytical findings into clear, prioritized recommendations for marketing and digital experience teams.
- Analytics Engineering & Decision Systems
- Drive the operationalization of analytical insights into scalable, reusable analytics products and decision systems.
- Standardize and automate core analytical methodologies to enable consistency, speed, and repeatability.
- Ensure solutions align with enterprise data architecture and governance standards.
- Journey Intelligence & Path Optimization
- Oversee path and journey analysis to identify friction points and conversion accelerators across the user experience.
- Develop scoring frameworks (e.g., engagement, intent, visit value) to prioritize optimization opportunities.
- Partner with experimentation teams to embed journey and behavioral intelligence into test design and execution.
- Marketing Intelligence Systems & Performance Infrastructure
- Guide the evolution of TDIS (Trading Desk Information System) into a scalable marketing intelligence platform.
- Oversee integration of marketing data sources, APIs, and pipelines to ensure data accuracy, accessibility, and automation.
- Support incorporation of performance signals (e.g., site performance, behavioral telemetry) into analytics frameworks.
- Team Leadership & Capability Development
- Lead, mentor, and develop a team of analytics and technical professionals, fostering strong analytical rigor and engineering discipline.
- Establish standards for scalable analytics development, automation, and insight generation.
- Build team capabilities in Python-based modeling, advanced analytics, and marketing intelligence systems.
- Cross-Functional Collaboration
- Partner with Digital Experience, Marketing, and Optimization teams to embed analytics into experimentation and acquisition strategies.
- Collaborate with data engineering and IT partners to align on data architecture, integration, and governance.
- Act as a bridge between business objectives and technical implementation, ensuring analytics solutions drive measurable impact.
- Additional duties as assigned
Skills and Competencies:
- Adaptive Segmentation Expertise: Ability to design and scale dynamic behavioral segmentation strategies.
- Analytics Engineering Mindset: Strong capability to translate exploratory analysis into automated, reusable systems.
- Diagnostic & Causal Thinking: Ability to identify performance drivers and quantify impact with rigor.
- Leadership & Coaching: Proven ability to build and develop high-performing analytics teams.
- Business Translation: Skilled in communicating insights to influence marketing strategy and investment decisions.
- Systems Thinking: Understands how segmentation, experimentation, data infrastructure, and analytics interconnect.
Minimum Qualifications:
- 7+ years of experience in digital analytics, analytics engineering, or data-driven marketing.
- 2+ years of experience leading analytics or technical teams.
- Bachelor's degree in Marketing Analytics, Business Analytics, Mathematics, or a related quantitative field.
- Strong expertise in diagnostic and causal analytics methodologies.
- Experience building scalable analytics solutions using Python and SQL.
- Proficiency in digital analytics platforms (e.g., GA4, Adobe Analytics).
- Experience designing segmentation, scoring, or behavioral models.
- Proven ability to translate complex analysis into actionable business insights.
Preferred Qualifications:
- Experience with cloud-based data environments (e.g., GCP, AWS).
- Familiarity with experimentation platforms and statistical validation methods.
- Experience with data integration, ETL processes, and API-based data ingestion.
- Experience evolving reporting into scalable marketing intelligence systems.
Location
- Our office follows 4 days onsite and 1-day remote schedule.
Relocation:
Relocation assistance will be provided for qualified candidates residing outside the South Florida region (including Southeast, Southwest and South-Central Florida).
About ADT
Sourced by ZipRecruiter
At ADT Commercial, we are in the business of helping people and organizations to protect what matters most to them. Building upon ADT's 145-year legacy, we secure the livelihoods and futures of critical commercial environments, retail location, educational campuses, healthcare facilities and financial institutions across the U.S. as an industry-leading security, fire and life safety systems integrator. We strive to have the most experienced and technically trained and talented teams in the industry, driven by excellence at every turn. At ADT Commercial, we truly believe that our people are the difference - for our organization, the customers we serve and the communities we protect. When you're a part of ADT Commercial, you'll have the opportunity to be a part of that difference every day. With more than 300 locations, a deep national presence, and comprehensive portfolio of solutions and services, our employees are always poised for career advancement and growth. For more information, visit www.adtcommercial.com or follow us on LinkedIn and Facebook.
Industry
Personal services
Company size
10,000+ Employees
Headquarters location
Boca Raton, FL, US
Year founded
1874