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Digital Analytics Manager Jobs in Florida (NOW HIRING)

ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will ...

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...

Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI * Manage the call tracking platform * Execute continual research and learning ...

Additional data management/SQL experience is a plus Requirements CANDIDATE SHOULD HAVE: * 8+ years experience with digital media, business intelligence, and/or web analytics to grow as a member of a ...

Manager, Media Analytics DATE: 2026 DEPARTMENT: Analytics REPORTS TO: Director, Media Analytics ... CANDIDATE SHOULD HAVE: * 8+ years experience with digital media, business intelligence, and/or web ...

Additional data management/SQL experience is a plus Requirements CANDIDATE SHOULD HAVE: * 8+ years experience with digital media, business intelligence, and/or web analytics to grow as a member of a ...

Digital Sales Manager - Miami & Aire Radio Networks Location: Miami, Florida Company: Spanish ... Translate audience insights, ratings data, analytics, and market research into customer-focused ...

... management, testing, client training and analytics reporting. * Execute multiple digital marketing campaigns using HubSpot creating campaign workflows * Collaborate and work with UX specialists ...

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Digital Analytics Manager information

See Florida salary details

$29.1K

$85.4K

$112.1K

How much do digital analytics manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for digital analytics manager in Florida is $85,430.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,100.00 and $100,500.00 per year, depending on experience, location, and employer.

How does a Digital Analytics Manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What is a Digital Analytics Manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

What are the key skills and qualifications needed to thrive as a Digital Analytics Manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What are popular job titles related to Digital Analytics Manager jobs in Florida? For Digital Analytics Manager jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Digital Analytics Manager jobs in Florida look for? The top searched job categories for Digital Analytics Manager jobs in Florida are:
What cities in Florida are hiring for Digital Analytics Manager jobs? Cities in Florida with the most Digital Analytics Manager job openings:
Infographic showing various Digital Analytics Manager job openings in Florida as of July 2026, with employment types broken down into 1% Internship, 89% Full Time, 7% Part Time, 1% Temporary, and 2% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $85,430 per year, or $41.1 per hour.
Sr. Manager, Digital Analytics

Sr. Manager, Digital Analytics

ADT

Boca Raton, FL • On-site

Full-time

Re-posted 27 days ago


ADT rating

7.0

Company rating: 7.0 out of 10

Based on 138 frontline employees who took The Breakroom Quiz

37th of 108 rated security


Job description


Summary:
ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will drive the development of adaptive segmentation, diagnostic and causal analytics, and scalable decision systems that enable more effective experimentation and marketing strategy. The ideal candidate will oversee analytics engineering and performance platforms that translate behavioral data into high-impact, actionable insights. This position combines hands-on technical leadership with team development and cross-functional influence to embed data-driven decision-making across marketing.
Duties and Responsibilities:
  • Adaptive Segmentation & Behavioral Intelligence
    • Design and operationalize adaptive behavioral segmentation models to dynamically classify users by engagement, intent, and conversion propensity.
    • Develop scalable segmentation logic that informs targeting, experimentation, and journey optimization.
    • Ensure segmentation evolves continuously with behavioral signals rather than relying on static rules.
  • Diagnostic & Causal Analytics
    • Lead advanced analysis of user behavior and funnel performance to identify trends, bottlenecks, and key performance drivers.
    • Apply diagnostic and causal methodologies to quantify the impact of campaigns, content, and user interactions on lead generation outcomes.
    • Translate analytical findings into clear, prioritized recommendations for marketing and digital experience teams.
  • Analytics Engineering & Decision Systems
    • Drive the operationalization of analytical insights into scalable, reusable analytics products and decision systems.
    • Standardize and automate core analytical methodologies to enable consistency, speed, and repeatability.
    • Ensure solutions align with enterprise data architecture and governance standards.
  • Journey Intelligence & Path Optimization
    • Oversee path and journey analysis to identify friction points and conversion accelerators across the user experience.
    • Develop scoring frameworks (e.g., engagement, intent, visit value) to prioritize optimization opportunities.
    • Partner with experimentation teams to embed journey and behavioral intelligence into test design and execution.
  • Marketing Intelligence Systems & Performance Infrastructure
    • Guide the evolution of TDIS (Trading Desk Information System) into a scalable marketing intelligence platform.
    • Oversee integration of marketing data sources, APIs, and pipelines to ensure data accuracy, accessibility, and automation.
    • Support incorporation of performance signals (e.g., site performance, behavioral telemetry) into analytics frameworks.
  • Team Leadership & Capability Development
    • Lead, mentor, and develop a team of analytics and technical professionals, fostering strong analytical rigor and engineering discipline.
    • Establish standards for scalable analytics development, automation, and insight generation.
    • Build team capabilities in Python-based modeling, advanced analytics, and marketing intelligence systems.
  • Cross-Functional Collaboration
    • Partner with Digital Experience, Marketing, and Optimization teams to embed analytics into experimentation and acquisition strategies.
    • Collaborate with data engineering and IT partners to align on data architecture, integration, and governance.
    • Act as a bridge between business objectives and technical implementation, ensuring analytics solutions drive measurable impact.
  • Additional duties as assigned

Skills and Competencies:
  • Adaptive Segmentation Expertise: Ability to design and scale dynamic behavioral segmentation strategies.
  • Analytics Engineering Mindset: Strong capability to translate exploratory analysis into automated, reusable systems.
  • Diagnostic & Causal Thinking: Ability to identify performance drivers and quantify impact with rigor.
  • Leadership & Coaching: Proven ability to build and develop high-performing analytics teams.
  • Business Translation: Skilled in communicating insights to influence marketing strategy and investment decisions.
  • Systems Thinking: Understands how segmentation, experimentation, data infrastructure, and analytics interconnect.

Minimum Qualifications:
  • 7+ years of experience in digital analytics, analytics engineering, or data-driven marketing.
  • 2+ years of experience leading analytics or technical teams.
  • Bachelor's degree in Marketing Analytics, Business Analytics, Mathematics, or a related quantitative field.
  • Strong expertise in diagnostic and causal analytics methodologies.
  • Experience building scalable analytics solutions using Python and SQL.
  • Proficiency in digital analytics platforms (e.g., GA4, Adobe Analytics).
  • Experience designing segmentation, scoring, or behavioral models.
  • Proven ability to translate complex analysis into actionable business insights.

Preferred Qualifications:
  • Experience with cloud-based data environments (e.g., GCP, AWS).
  • Familiarity with experimentation platforms and statistical validation methods.
  • Experience with data integration, ETL processes, and API-based data ingestion.
  • Experience evolving reporting into scalable marketing intelligence systems.

Location
  • Our office follows 4 days onsite and 1-day remote schedule.

Relocation:
Relocation assistance will be provided for qualified candidates residing outside the South Florida region (including Southeast, Southwest and South-Central Florida).

What ADT employees say

Pay

Benefits

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About ADT

Sourced by ZipRecruiter

At ADT Commercial, we are in the business of helping people and organizations to protect what matters most to them. Building upon ADT's 145-year legacy, we secure the livelihoods and futures of critical commercial environments, retail location, educational campuses, healthcare facilities and financial institutions across the U.S. as an industry-leading security, fire and life safety systems integrator. We strive to have the most experienced and technically trained and talented teams in the industry, driven by excellence at every turn. At ADT Commercial, we truly believe that our people are the difference - for our organization, the customers we serve and the communities we protect. When you're a part of ADT Commercial, you'll have the opportunity to be a part of that difference every day. With more than 300 locations, a deep national presence, and comprehensive portfolio of solutions and services, our employees are always poised for career advancement and growth. For more information, visit www.adtcommercial.com or follow us on LinkedIn and Facebook.

Industry

Personal services

Company size

10,000+ Employees

Headquarters location

Boca Raton, FL, US

Year founded

1874