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Wayfinding Signs Jobs (NOW HIRING)

Wayfinding Strategist

Omaha, NE · Hybrid

$116K - $150K/yr

You would work closely with the team to participate in the strategic planning of the user experience and wayfinding methodology, develop wayfinding masterplans, program sign locations, and messages ...

Wayfinding Strategist

Dallas, TX · Hybrid

$120K - $156K/yr

You would work closely with the team to participate in the strategic planning of the user experience and wayfinding methodology, develop wayfinding masterplans, program sign locations, and messages ...

Wayfinding Strategist

Omaha, NE · On-site

$116K - $150K/yr

You would work closely with the team to participate in the strategic planning of the user experience and wayfinding methodology, develop wayfinding masterplans, program sign locations, and messages ...

Wayfinding Strategist

Dallas, TX · On-site

$120K - $155K/yr

You would work closely with the team to participate in the strategic planning of the user experience and wayfinding methodology, develop wayfinding masterplans, program sign locations, and messages ...

Wayfinding Strategist

Dallas, TX · On-site

$120K - $155K/yr

You would work closely with the team to participate in the strategic planning of the user experience and wayfinding methodology, develop wayfinding masterplans, program sign locations, and messages ...

Our work ranges from ADA-compliant interior wayfinding signage, to illuminated monuments and building signage. Henry Graphics has performed work across the United States and has become one of the ...

Signage and Wayfinding Designer

Atlanta, GA · On-site

$19.50 - $26/hr

As a Signage + Wayfinding Designer, you will be responsible for delivering design and collaborating with fast-paced interdisciplinary teams of architects, interior designers, graphic designers ...

This role focuses on the fabrication of directional and wayfinding signs, channel letters, electrical signage, post & panel systems, and custom architectural sign solutions. The ideal candidate is a ...

Graphics Designer

Buford, GA · On-site

$22 - $30/hr

Our work ranges from ADA-compliant interior wayfinding signage, to illuminated monuments and building signage. Henry Graphics has performed work across the United States and has become one of the ...

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Wayfinding Signs information

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How much do wayfinding signs jobs pay per hour?

As of Jun 5, 2026, the average hourly pay for wayfinding signs in the United States is $19.66, according to ZipRecruiter salary data. Most workers in this role earn between $17.55 and $21.88 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Wayfinding Sign Designer, and why are they important?

To thrive as a Wayfinding Sign Designer, you need strong graphic design skills, spatial awareness, and a background in design or architecture, often supported by a relevant degree or certification. Proficiency with design software such as Adobe Creative Suite, CAD tools, and familiarity with signage materials and fabrication processes is typically required. Excellent communication, problem-solving, and attention to detail are standout soft skills for collaborating with clients and ensuring clarity in signage. These skills ensure that wayfinding systems are user-friendly, accessible, and effective in guiding people through complex environments.

What are some common challenges faced by professionals creating wayfinding signs, and how can they be addressed?

Professionals designing wayfinding signs often face challenges such as ensuring clarity for diverse audiences, adapting to varying environmental conditions, and integrating signage with existing architecture. Overcoming these challenges requires a deep understanding of user experience, accessibility standards (such as ADA guidelines), and close collaboration with architects, facility managers, and stakeholders. Regular site visits, user testing, and iterative design processes are essential to produce effective and intuitive wayfinding systems.

What are wayfinding signs?

Wayfinding signs are visual guides designed to help people navigate and find their way in complex environments, such as hospitals, airports, shopping centers, and campuses. These signs provide clear, concise information through symbols, arrows, maps, and text to guide visitors efficiently from one point to another. Effective wayfinding signage reduces confusion, enhances user experience, and improves safety by making directions more accessible to everyone, including those unfamiliar with the area.

What is the difference between Wayfinding Signs vs Sign Installers?

AspectWayfinding SignsSign Installers
CredentialsNone required, design knowledge helpfulTrade certifications, safety training
Work EnvironmentDesign studios, signage manufacturing, client sitesConstruction sites, commercial buildings, outdoor locations
Industry UsageDesigning and planning signage systemsInstalling and mounting signs
Primary FocusCreating effective signage for navigationEnsuring proper installation and safety

Wayfinding Signs focus on designing and planning signage systems to guide people effectively, while Sign Installers specialize in physically installing and mounting signs on various surfaces. Both roles are essential in the signage industry but serve different functions in the process of creating navigational signage.

More about Wayfinding Signs jobs
What cities are hiring for Wayfinding Signs jobs? Cities with the most Wayfinding Signs job openings:
What states have the most Wayfinding Signs jobs? States with the most job openings for Wayfinding Signs jobs include:
Principal - Architectural Signage, Wayfinding & Branded Environments

Principal - Architectural Signage, Wayfinding & Branded Environments

Impec Group

Pleasant Hill, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago


Job description

The Principal plays a key role in growing new business and managing projects from start to finish, ensuring project budgets and schedules are met, and collaborating with clients, team members, and vendors to deliver exceptional results. You’ll be responsible for leading the strategic direction for and development of wayfinding solutions, architectural signage and branded environments. The ideal candidate will have a strong background in experiential design, and a proven track record sales and leading high-performing teams

Compensation: $125K–$170K (Depending on Experience) with bonus.

Key Responsibilities

  • New Business: Responsible for $1.5MM in annual sales. Responsible for focused Go/No Go decisions based on our ability to win, deliver project excellence to the client while generating the profit assumptions established with our initial work plans. Identify and develop qualification and bid proposals, lead client presentations and interviews. Identify markets or strategic pursuits that have the potential to be game changers because it opens a new or expanding market.
  • Thought Leadership: Provide ongoing thought leadership in one of more key markets that we work in. Develop thought leadership content on an ongoing basis for marketing and business development. Share knowledge and lead training sessions for staff development.
  • Wayfinding Strategy & Planning: Develop comprehensive wayfinding strategies and designing user-friendly wayfinding sign programs. Conduct wayfinding assessments, research user group behavior and concerns, identify circulation patterns, organize destinations, establish hierarchy of information, determine wayfinding language, and meet with stakeholders. Identify functional and aesthetic factors that define design criteria, set operational and compliance parameters and provide fabrication and installation scenarios and budgets.
  • Project Planning and Execution: Review and approve the work plan during the proposal phase and upon contract execution including: Scope & approach, milestones and resourcing schedule, budget, and establishing primary responsibilities for client and team communication, change management, financials – (Billing, collections and budget), and project closeout – lessons learned.
  • Project Team Communication and Management Responsible to mentor, grow and engage with the team in furtherance of their professional development. Foster positive project team collaboration and a team culture where creative ideas are encouraged and implemented as appropriate. Communicate with clarity and purpose. Lead by example.
  • Financial Management: Maintain a positive financial position for GNU Group and projects; constantly understanding and resolving material variances. Accountable for delivering projects at or above our work plan estimates.

Requirements

  • Bachelor’s degree or equivalent experience
  • 10 years’ experience in wayfinding, environmental branding, and architectural signage
  • Proven thought leadership on one or more key markets
  • Experience in consultative B2B sales models is preferred but not required
  • Strong consultative selling skills, with the ability to uncover both spoken and unspoken client needs.
  • Strong sense of design and good concepting skills
  • Organized, with excellent problem solving, time management and risk management skills
  • Proactive, flexible, team player with the confidence and integrity to earn client and internal team trust quickly.
  • Excellent presentation, verbal, written and leadership skills
  • Ability to plan, document and execute project plans, including scope definition, timelines and budgets.
  • Proficiency with CRM systems (HubSpot), Microsoft Office, Excel, Word, PowerPoint, ZoomInfo

About GNU Group:

The GNU Group (www.gnugroup.com) — a division of Impec Group—has a 50-year-plus history of elevating the experience of people and places through experiential design. Our multi-discipline studio employs a creative staff of professionals who provide planning, design and turnkey management for branding, environmental graphics, architectural signage, and wayfinding strategy. Our areas of project expertise span the healthcare, retail, corporate, hospitality and mixed-use sectors.

About Impec Group:

Since its founding in 1991, Impec Group’s mission is to elevate the experience of people and places through integrated facilities management. Impec Group started servicing the critical needs of the cleanrooms and electronic assemblies in the hi-tech and life science sectors in Silicon Valley. Since then, our services have expanded to operations & maintenance, IFM, program management, move management, staffing, environmental branding and operations, and site services with the capability to deliver end-to-end solutions—nationally and globally.

Benefits

  • Choice of select medical plans
  • Dental Plan
  • Vision Plan
  • Paid time off
  • Bereavement Leave
  • IRA
  • Life Insurance