1

Vp Product Jobs in Reston, VA (NOW HIRING)

The VP, Product Marketing , defines and leads the enterprise product marketing strategy for AARP's portfolio of products and, capabilities. This role is responsible for translating business strategy ...

VP, Product Marketing

Arlington, VA · On-site +1

$225K - $250K/yr

S. Citizenship is required. * 15+ years of progressive experience in Product Marketing, with at least 3 years in a leadership role (Director/VP) at a B2B enterprise software or SaaS company.

The Vice President, Product Growth is responsible for defining and leading the strategy for product growth across a portfolio of products and market-facing offerings. This role maximizes return on ...

The SVP, Product Growth is responsible for accelerating growth across existing products while identifying and developing new market opportunities. This role oversees the full product growth portfolio ...

The Vice President of Pacific Business Operations is a senior strategic leader responsible for ... Implement scalable practices that enhance productivity and operational consistency. * Serve as a ...

As the VP of Sales, you will be responsible for developing sales plans and strategies to achieve ... Monitor the market and competitor products and activities * Provide detailed sales forecasting

As the VP of Sales, you will be responsible for developing sales plans and strategies to achieve ... Monitor the market and competitor products and activities * Provide detailed sales forecasting

As the VP of Sales, you will be responsible for developing sales plans and strategies to achieve ... Monitor the market and competitor products and activities * Provide detailed sales forecasting

next page

Showing results 1-20

Vp Product information

See Reston, VA salary details

$105.2K

$224.2K

$302.8K

How much do vp product jobs pay per year?

As of Aug 2, 2026, the average yearly pay for vp product in Reston, VA is $224,195.00, according to ZipRecruiter salary data. Most workers in this role earn between $199,200.00 and $246,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a VP of Product, and why are they important?

To excel as a VP of Product, you need deep experience in product management, market analysis, and strategic planning, often backed by a relevant degree and a proven leadership track record. Familiarity with product management platforms (like Jira, Aha!), agile methodologies, and data analytics tools is typically required. Exceptional communication, cross-functional leadership, and decision-making skills set outstanding candidates apart. These competencies are crucial for driving product vision, aligning teams, and delivering market-leading solutions that support business growth.

What does a VP of Product do?

A VP of Product (Vice President of Product) is responsible for overseeing the product management function within a company. They set the vision and strategy for product development, manage product teams, and ensure that the company's products align with business goals and customer needs. The VP of Product collaborates closely with engineering, design, marketing, and sales departments to deliver successful products to market. They also analyze market trends, define product roadmaps, and play a key role in scaling product offerings as the company grows.

How does a VP of Product typically balance strategic vision with day-to-day product execution?

A VP of Product is responsible for setting the long-term product vision and aligning it with business goals, while also ensuring that daily operations run smoothly. This often involves close collaboration with product managers, engineering teams, and stakeholders to prioritize initiatives and resolve roadblocks. The VP must strike a balance between high-level strategic planning and hands-on involvement in product development, regularly reviewing progress and adjusting priorities as needed. Effective communication and delegation are key to managing both strategic and operational demands in this leadership role.
What are the most commonly searched types of Product jobs in Reston, VA? The most popular types of Product jobs in Reston, VA are:
What cities near Reston, VA are hiring for Vp Product jobs? Cities near Reston, VA with the most Vp Product job openings:
Infographic showing various Vp Product job openings in Reston, VA as of July 2026, with employment types broken down into 78% Full Time, 19% Part Time, and 3% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $220,699 per year, or $106.1 per hour.

VP, Product Marketing

AARP

Washington, DC • On-site

$220K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago


AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

137th of 760 rated non-profit organizations


Job description

Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The VP, Product Marketing, defines and leads the enterprise product marketing strategy for AARP's portfolio of products and, capabilities. This role is responsible for translating business strategy into differentiated go-to-market approaches, establishing clear positioning, segmentation, and commercialization models that drive measurable impact. This role oversees end-to-end product marketing, from early-stage market validation through launch and lifecycle optimization, while building the capabilities, operating model, and performance frameworks required to scale sustained growth.
Responsibilities
  • Sets the enterprise product marketing vision and strategy, aligning product portfolio priorities with AARP's growth agenda, member needs, and market opportunities. Translates insights into actionable marketing strategies.
  • Leads enterprise-wide product marketing across a multi-product portfolio, influencing executive decision-making, resource allocation, and long-term growth strategy.
  • Defines market segmentation, target audiences, and value propositions to ensure clear differentiation and competitive positioning across all offerings.
  • Establishes scalable launch frameworks and commercialization models that drive awareness, acquisition, engagement, and retention.
  • Owns the enterprise product narrative and messaging architecture, ensuring consistency across brand, content, and experience channels.
  • Builds and matures product marketing capabilities, including tools, frameworks, and talent needed to scale a high-performing function.

Qualifications
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or other advanced degree preferred.
  • 10+ years of progressive leadership experience in product marketing, brand strategy, go-to-market planning, or related marketing disciplines.
  • Proven success developing and executing enterprise product marketing strategies that drive growth, customer acquisition, engagement, and retention.
  • Extensive experience leading product marketing across complex, multi-product portfolios, including market assessment, commercialization, launch planning, and lifecycle management.
  • Demonstrated expertise in market segmentation, audience strategy, customer insights, value proposition development, and competitive positioning.
  • Strong track record of influencing executive stakeholders and aligning cross-functional teams around business priorities, growth opportunities, and go-to-market initiatives.
  • Experience building and scaling high-performing product marketing organizations, including the development of frameworks, processes, tools, and talent strategies.
  • Exceptional strategic thinking, communication, and leadership skills, with the ability to translate complex business objectives into compelling product narratives and measurable market outcomes.

AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

What AARP employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom