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Vp Marketing Jobs in Racine, WI (NOW HIRING)

ULINE

Vice President of Digital Marketing

Kenosha, WI · On-site

Vice President of Digital Marketing Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Drive marketing that makes a measurable difference. As Uline's Vice President of Digital ...

ULINE

Vice President of Digital Marketing

Waukegan, IL · On-site

Vice President of Digital Marketing Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Drive marketing that makes a measurable difference. As Uline's Vice President of Digital ...

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All JobsVp Marketing JobsVp Marketing Jobs in Racine, WI

Vp Marketing information

See Racine, WI salary details

$80.2K

$165.7K

$247.5K

How much do vp marketing jobs pay per year?

As of Aug 20, 2026, the average yearly pay for vp marketing in Racine, WI is $165,664.00, according to ZipRecruiter salary data. Most workers in this role earn between $128,500.00 and $192,200.00 per year, depending on experience, location, and employer.

What does a VP of Marketing do?

A VP of Marketing is responsible for overseeing the marketing department and developing strategies to drive brand awareness, customer engagement, and business growth. They lead marketing campaigns, manage budgets, analyze market trends, and collaborate with other executives to align marketing goals with overall company objectives. Their role also involves mentoring the marketing team and ensuring consistent messaging across all channels.

What are the key skills and qualifications needed to thrive as a VP of Marketing?

To thrive as a VP of Marketing, you need expertise in strategic marketing, brand management, and data-driven decision-making, usually backed by a bachelor's or master's degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and relevant certifications (such as HubSpot or Google Analytics) is highly valuable. Exceptional leadership, communication, and creative problem-solving skills distinguish top performers in this role. These competencies are crucial for driving business growth, aligning teams, and adapting strategies in a dynamic market environment.

How does a VP of Marketing typically collaborate with other executive leaders to shape company strategy?

A VP of Marketing works closely with other C-suite executives, such as the CEO, CFO, and VP of Sales, to align marketing initiatives with overall business objectives. This role often involves participating in strategic planning sessions, sharing market insights, and ensuring that marketing strategies support revenue targets and brand positioning. Effective collaboration requires clear communication, data-driven decision making, and frequent cross-functional meetings to coordinate campaigns, product launches, and customer engagement strategies. Building strong relationships with peers is key to driving unified company growth.

What are the most commonly searched types of Marketing jobs in Racine, WI?

The most popular types of Marketing jobs in Racine, WI are:

What cities near Racine, WI are hiring for Vp Marketing jobs?

Cities near Racine, WI with the most Vp Marketing job openings:

Vp Marketing jobs near you
Infographic showing various Vp Marketing job openings in Racine, WI as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $165,664 per year, or $79.6 per hour.

Senior Vice President, Sales & Marketing

DERSE INC

Milwaukee, WI

Full-time

Posted 6 days ago

Job description

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Description

Derse is a complete face-to-face marketing agency and exhibit builder. We bring a smarter approach to building client sales while managing their trade show, marketing environments and event programs. Our teams are made up of smart and forward-thinking people who bring experiential marketing solutions to life!

We believe in committing to a long-term investment in your career with a total rewards package including:

  • Competitive pay and comprehensive benefits package
  • A bright and energetic culture where your ideas are valued
  • 75+ years of financial stability

Derse employs nearly 600 people in marketing, program management, creative & skilled production, and corporate support. Locations include Milwaukee, Chicago, Las Vegas, Dallas, Pittsburgh, and various communities in Poland & Germany. Visit our website derse.com to learn more! 


As the Senior Vice President of Sales & Marketing, you'll lead and position Derse's sales and marketing for our client facing vision statement and multiple Derse differentiators. This role is a pillar in our executive and organizational leadership, educating and selling Derse for our internal staff and ongoing client relationships. Success will be measured through profitable sales growth, sales team development, and large opportunity growth. The Senior Vice President of Sales & Marketing is a pivotal role within the growing world of trade shows and experiential marketing! Read through and apply if this sounds like the opportunity for you!   


Senior Vice President, Sales & Marketing Responsibilities 

  • Strategize and achieve approved annual sales, revenue, and profitability targets while overseeing sales and marketing objectives.
  • Create and oversee annual budgets and business plans for Marketing, Corporate Sales, Client Strategic Services, and Healthcare specialty vertical.
  • Review and approve key sales and marketing deliverables to best serve Derse's direct goals and market placement.
  • Provide oversight to the Account Executive / Director development programs, sales policies, market positioning, and other initiatives.
  • Participate in proactive support resolution of significant AE/AD, client, and/or business development conflicts, upholding Derse brand.
  • Collaborate regularly and openly with various corporate and divisional team members for strategic approaches to business goals.   
  • Daily and annual management of direct reports consisting of; VP Sales, VP Client Strategy, VP Marketing, VP Healthcare Strategy, VP Healthcare Client Development, and Director of Business Development.  
  • Serve as a member of the Executive Team, contributing to all leadership priorities for and beyond the sales and marketing functions.
  • Develop and execute business development and client retention strategies, focused around long-term relationship management.
  • Lead large-opportunity win/loss research, including client follow-up and executive reporting.
  • Direct the distribution, tracking, and follow-up of all corporate sales and marketing leads, ensuring timely attention.
  • Oversee the RFP process, ensuring high-quality strategic responses, presentation deliverables, and regular audits are completed.
  • Prepare and present the annual profit plan sales forecast to CEO and President for review and approval.
  • Lead the planning and execution of bi-annual National Sales Meeting, President's Circle Meeting, and other annual sales recognitions.
  • Oversee companywide CRM system, participating in the support of the Client Relationship program itself.
Requirements

Senior Vice President, Sales & Marketing Requirements and Qualifications 

  • Bachelor's degree in Business, Marketing, Communications, or similar required. Master's of Business Administration or other advanced degree preferred.
  • 10+ years of progressive sales, business development, or marketing experience with 5+ years in senior leadership required.
  • Prior experience in the Experiential Marketing industry required, preferred in strategic or executive leadership with direct reports.
  • Financial acumen and strong presentation of financial reporting experience.
  • Working knowledge in CRM systems, pipeline management, and performance metrics required.
  • Proficiency in Microsoft Suite including; Excel, PowerPoint, Word, and related.
  • Ability to travel and support business climate. Travel is considered extensive and is not limited to just domestic travel.

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