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Vice President Marketing Jobs in Racine, WI (NOW HIRING)

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Vice President Marketing information

See Racine, WI salary details

$80.2K

$165.7K

$247.5K

How much do vice president marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for vice president marketing in Racine, WI is $165,664.00, according to ZipRecruiter salary data. Most workers in this role earn between $128,500.00 and $192,200.00 per year, depending on experience, location, and employer.

What does a vice president of marketing do?

A Vice President of Marketing oversees the marketing department, develops strategic marketing plans, and aligns marketing initiatives with the company's overall business goals. They are responsible for brand management, market research, advertising, and lead generation efforts. The VP of Marketing also manages budgets, leads a team of marketing professionals, and works closely with other executives to ensure consistent messaging and market growth. Their role is crucial in driving customer engagement and increasing the company's market share.

What are some common challenges faced by vice presidents of marketing, and how can they be addressed?

Vice Presidents of Marketing often face challenges such as aligning marketing strategies with overall business objectives, managing cross-functional teams, and keeping pace with rapidly changing digital trends. To address these, it's important to foster strong communication with executive leadership, invest in ongoing professional development for the marketing team, and implement agile marketing processes that allow for quick adaptation. Additionally, cultivating a data-driven culture helps ensure marketing efforts are measurable and impactful.

What are the key skills and qualifications needed to thrive as a vice president of marketing, and why are they important?

To thrive as a Vice President of Marketing, you need extensive experience in marketing strategy, leadership, data analysis, and a proven track record of driving business growth, usually supported by a relevant degree such as marketing or business administration. Familiarity with CRM platforms, marketing automation tools, analytics software, and certifications like HubSpot or Google Analytics are typically required. Exceptional communication, strategic thinking, and team leadership skills help you inspire teams and align marketing efforts with overall business goals. These skills are essential for developing effective marketing strategies, fostering innovation, and delivering measurable results that support organizational success.

What are the most commonly searched types of Marketing jobs in Racine, WI?

The most popular types of Marketing jobs in Racine, WI are:

What cities near Racine, WI are hiring for Vice President Marketing jobs?

Cities near Racine, WI with the most Vice President Marketing job openings:

Vice President Marketing jobs near you
Infographic showing various Vice President Marketing job openings in Racine, WI as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $165,664 per year, or $79.6 per hour.

Senior Vice President, Sales & Marketing

DERSE INC

Milwaukee, WI • On-site

Full-time

Posted 4 days ago

Job description

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Description

Derse is a complete face-to-face marketing agency and exhibit builder. We bring a smarter approach to building client sales while managing their trade show, marketing environments and event programs. Our teams are made up of smart and forward-thinking people who bring experiential marketing solutions to life!

We believe in committing to a long-term investment in your career with a total rewards package including:

  • Competitive pay and comprehensive benefits package
  • A bright and energetic culture where your ideas are valued
  • 75+ years of financial stability

Derse employs nearly 600 people in marketing, program management, creative & skilled production, and corporate support. Locations include Milwaukee, Chicago, Las Vegas, Dallas, Pittsburgh, and various communities in Poland & Germany. Visit our website derse.com to learn more! 


As the Senior Vice President of Sales & Marketing, you'll lead and position Derse's sales and marketing for our client facing vision statement and multiple Derse differentiators. This role is a pillar in our executive and organizational leadership, educating and selling Derse for our internal staff and ongoing client relationships. Success will be measured through profitable sales growth, sales team development, and large opportunity growth. The Senior Vice President of Sales & Marketing is a pivotal role within the growing world of trade shows and experiential marketing! Read through and apply if this sounds like the opportunity for you!   


Senior Vice President, Sales & Marketing Responsibilities 

  • Strategize and achieve approved annual sales, revenue, and profitability targets while overseeing sales and marketing objectives.
  • Create and oversee annual budgets and business plans for Marketing, Corporate Sales, Client Strategic Services, and Healthcare specialty vertical.
  • Review and approve key sales and marketing deliverables to best serve Derse's direct goals and market placement.
  • Provide oversight to the Account Executive / Director development programs, sales policies, market positioning, and other initiatives.
  • Participate in proactive support resolution of significant AE/AD, client, and/or business development conflicts, upholding Derse brand.
  • Collaborate regularly and openly with various corporate and divisional team members for strategic approaches to business goals.   
  • Daily and annual management of direct reports consisting of; VP Sales, VP Client Strategy, VP Marketing, VP Healthcare Strategy, VP Healthcare Client Development, and Director of Business Development.  
  • Serve as a member of the Executive Team, contributing to all leadership priorities for and beyond the sales and marketing functions.
  • Develop and execute business development and client retention strategies, focused around long-term relationship management.
  • Lead large-opportunity win/loss research, including client follow-up and executive reporting.
  • Direct the distribution, tracking, and follow-up of all corporate sales and marketing leads, ensuring timely attention.
  • Oversee the RFP process, ensuring high-quality strategic responses, presentation deliverables, and regular audits are completed.
  • Prepare and present the annual profit plan sales forecast to CEO and President for review and approval.
  • Lead the planning and execution of bi-annual National Sales Meeting, President's Circle Meeting, and other annual sales recognitions.
  • Oversee companywide CRM system, participating in the support of the Client Relationship program itself.
Requirements

Senior Vice President, Sales & Marketing Requirements and Qualifications 

  • Bachelor's degree in Business, Marketing, Communications, or similar required. Master's of Business Administration or other advanced degree preferred.
  • 10+ years of progressive sales, business development, or marketing experience with 5+ years in senior leadership required.
  • Prior experience in the Experiential Marketing industry required, preferred in strategic or executive leadership with direct reports.
  • Financial acumen and strong presentation of financial reporting experience.
  • Working knowledge in CRM systems, pipeline management, and performance metrics required.
  • Proficiency in Microsoft Suite including; Excel, PowerPoint, Word, and related.
  • Ability to travel and support business climate. Travel is considered extensive and is not limited to just domestic travel.

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