About VisionPoint MarketingVisionPoint Marketing is on a mission to become higher education's most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier-and more successful-for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.
The OpportunityWe are seeking a strategic, results-driven Chief Operations Officer (COO) to lead and evolve VisionPoint's service delivery, project operations, and product innovation. This executive will be accountable for ensuring that our services are delivered with operational excellence and client impact-while continually refining our offerings to serve a dynamic market.
The ideal candidate brings deep experience from within high-performing performance marketing agencies, preferably with expertise in higher education enrollment marketing. They are equally capable as an internal operator and external-facing leader, engaging confidently with high-value clients, prospective partners, and executive peers. This role demands visionary leadership, driving top performance and collaboration across all departments, process rigor, and the instinct to align client needs with market opportunities.
As a key member of the executive team reporting to the CEO, the COO will shape company strategy, steer service innovation, and reinforce VisionPoint's position as the most trusted enrollment marketing partner in the nation.
What You'll Do
Executive & Strategic Leadership- Operational Strategy & Vision: Develop and drive the strategic vision for service operations, ensuring alignment with market demand, client needs, and company growth objectives.
- Client-Centered Innovation: Lead product and service innovation efforts-using market feedback, client insights, and industry trends to evolve offerings that anticipate and exceed client expectations.
- Executive Collaboration: Partner with fellow executives to align operations with sales, marketing, and finance, ensuring a unified and scalable approach to company goals.
- Thought Leadership & External Engagement: Represent VisionPoint in key client engagements, conferences, and high-profile industry discussions-positioning the company as a trusted authority in higher ed brand and marketing.
- Talent & Culture: Build and nurture a high-performing team culture across the services division; recruit, develop, and retain top talent aligned with VisionPoint's values.
Unified Services & Project Operations Leadership- Integrated Delivery Oversight: Oversee the end-to-end delivery of VisionPoint's services-including media, brand, enrollment strategy, creative, SEO, CRM, web, and analytics-ensuring they are documented and executed with excellence, efficiency, and measurable impact.
- Project Execution & Governance: Lead the agency's project operations, ensuring the our teams are set up and enabled to do good work, on time including processes that govern client engagement, workflow, delivery, and quality are scalable, agile, and client-focused.
- Team Leadership & Enablement: Inspire, motivate, and hold accountable senior leaders across service and project management teams, fostering cross-functional collaboration and accountability.
- Operational Excellence: Establish KPIs and systems to measure delivery quality, resource utilization, client satisfaction, and profitability. Make data-informed decisions to optimize team performance and outcomes.
- Client Engagement & Escalation: Build executive-level relationships with clients, engaging directly in high-stakes conversations, escalations, or new opportunity explorations.
- Process & Technology Optimization: Continuously improve operational systems, tools, and workflows to streamline delivery, reduce complexity, and enhance speed-to-impact. Proactively select, develop, and implement cutting-edge systems to maintain and optimize a high-functioning tech stack.
- Service Development: Identify and champion opportunities to refine or launch new services that expand VisionPoint's value proposition in the market.
Who You Are
Background & Skills- 10 years of progressive leadership, including 5+ years in a senior executive role within a performance marketing agency, with a proven track record of delivering operational excellence at scale.
- Experience in or deep familiarity with higher education enrollment marketing is strongly preferred.
- Demonstrated success overseeing both service delivery and project operations, with the ability to unify teams, tools, and processes into a seamless delivery engine.
- Proven track record of driving innovation in marketing services and product offerings.
- Skilled at leading high-performing teams through change, growth, and increasing complexity.
- Exceptional communicator and client partner, capable of leading strategic conversations with C-level executives and stakeholders.
- Analytical, data-informed, and adept at leveraging technology and metrics for operational improvement.
- A culture-builder who leads by example and is deeply aligned with VisionPoint's core values.
A Quick Note
VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn't meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!
VisionPoint Culture
At VisionPoint, culture is a core benefit-not just a buzzword. We're fueled by a passion for higher education, collaborative problem-solving, hard work, and a little fun along the way. We invest in our team members' growth, well-being, and fulfillment because great work starts with a great culture. That's why it's important to us that future team members connect with-and contribute to-that culture. Our communication, collaboration, satisfaction, and growth all depend on how each of us embraces and lives out our values. We stay laser-focused on understanding, solving for, and advancing higher education because we believe in its power to transform lives.
VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.
