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Virtual Advertising Jobs in Michigan (NOW HIRING)

Regular meetings with clients via phone/virtual meeting (occasional in-person meeting may be ... Strong understanding of digital marketing, social media, and advertising * Familiarity with CRM and ...

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Virtual Advertising information

What is virtual advertising?

Virtual advertising refers to the practice of digitally inserting advertisements into video content, such as sports broadcasts or streaming media, in real time or during post-production. These ads can be customized for different audiences and regions, allowing broadcasters and marketers to target specific viewers. Virtual advertising is commonly used in televised sports events, where digital billboards or banners are overlaid onto the field or arena, replacing or supplementing physical advertisements. This technology leverages advanced graphics and tracking systems to ensure that the ads blend seamlessly into the live or recorded footage. The rise of virtual advertising has expanded opportunities for brands to reach viewers in more personalized and engaging ways.

What are the key skills and qualifications needed to thrive in virtual advertising?

To thrive in Virtual Advertising, you need a solid understanding of digital marketing principles, branding, and analytics, often backed by a degree in marketing or related fields. Familiarity with tools like Google Ads, Meta Business Suite, programmatic platforms, and analytics software such as Google Analytics is typically required. Creativity, adaptability, and strong communication skills help professionals craft compelling campaigns and respond to rapidly changing digital trends. These skills are crucial for effectively reaching target audiences, optimizing ad performance, and driving measurable business results in a competitive online environment.

What are some common challenges faced by professionals working in virtual advertising, and how can these be addressed?

Professionals in virtual advertising often encounter challenges such as keeping pace with rapidly evolving digital platforms, ensuring that ads are engaging without being intrusive, and accurately measuring campaign effectiveness. Staying current with industry trends and regularly updating technical skills can help overcome these issues. Effective collaboration with creative, data analytics, and client teams is also key to delivering successful campaigns and adapting strategies based on performance insights.

What is the difference between Virtual Advertising vs Digital Marketing?

AspectVirtual AdvertisingDigital Marketing
Required CredentialsTypically a background in marketing, media, or communications; certifications in digital toolsSimilar credentials; often includes certifications in SEO, SEM, or analytics
Work EnvironmentPrimarily remote or virtual settings, focusing on online campaignsCan be remote or in-office, covering a broad range of online and offline channels
Employer & Industry UsageUsed by advertising agencies, media companies, and brands for online campaignsUsed across industries for promoting products/services via online channels

Virtual Advertising focuses specifically on creating and managing online ad campaigns in a virtual environment, often emphasizing digital media placements. Digital Marketing encompasses a broader range of online promotional activities, including content marketing, social media, email campaigns, and SEO. While both roles require similar skills and credentials, Virtual Advertising is more specialized in online ad placements, whereas Digital Marketing covers a wider spectrum of online strategies.

How do you become a virtual advertising professional?

To become a virtual advertising professional, you typically need a background in marketing, communications, or related fields, along with skills in digital marketing tools such as social media platforms, analytics, and content creation. Gaining experience through internships, certifications in digital marketing, and building a strong online portfolio can also improve job prospects. Many roles require remote work proficiency and self-motivation to manage campaigns independently.

What are the most commonly searched types of Advertising jobs in Michigan?

The most popular types of Advertising jobs in Michigan are:

Infographic showing various Virtual Advertising job openings in Michigan as of August 2026, with employment types broken down into 82% Full Time, 16% Part Time, and 2% Contract. Highlights an 32% Physical, 2% Hybrid, and 66% Remote job distribution.

Advertising and Paid Media Strategy & Planning Specialist

Deloitte

Grand Rapids, MI • On-site, Remote

Full-time

Posted 8 days ago


Deloitte rating

8.2

Company rating: 8.2 out of 10

Based on 93 frontline employees who took The Breakroom Quiz

45th of 152 rated financial services


Job description

Are you passionate about paid media, marketing strategy, and campaign performance? Do you enjoy working at the intersection of business priorities, media planning, agency partnership, campaign activation, and data-driven optimization? We are seeking a proactive and collaborative paid media professional to support the growth and evolution of Deloitte's centralized paid media capabilities on behalf of the U.S. Firm.

In this role, you will help translate business and marketing priorities into paid media strategies, support campaign planning and activation across key business areas, partner with internal stakeholders and agency teams, and contribute to the success of Deloitte's audience-led marketing approach. This role offers the opportunity to work across a variety of marketing initiatives while helping drive measurable business impact through strategic paid media investments.

The Team

Deloitte's Brand, Marketing & Communications team combines the power of Deloitte's brand with inspired marketing strategy, creative excellence, data-driven decision making, and modern advertising capabilities to drive business results. The One Paid Media team manages centralized paid media strategy, planning, activation, measurement, and governance across the U.S. Firm.

As the organization continues to expand its audience-led marketing approach, this role will help connect business priorities to paid media strategy and execution, working closely with marketers, agency partners, and internal stakeholders to deliver measurable business impact.

Recruiting for this role ends on October 20, 2026.

Work You'll Do

  • Support paid media strategy throughout the campaign process, including planning, activation, optimization, reporting, and performance analysis.
  • Partner with marketers and internal stakeholders to translate business goals into paid media recommendations and campaign plans.
  • Collaborate with agency partners, channel specialists, creative teams, and cross-functional stakeholders to support successful campaign execution.
  • Support planning and execution across a variety of paid media channels, including paid social, paid search, programmatic, ABM/OBM, and publisher-direct programs.
  • Help develop audience, channel, budget, and media recommendations that align with stakeholder objectives and business priorities.
  • Review campaign performance and develop insights and recommendations to improve results and inform future planning.
  • Communicate campaign status, results, and recommendations to stakeholders in a clear and actionable manner.
  • Support development of playbooks, best practices, templates, and process improvements that help scale Deloitte's paid media capabilities.
  • Stay informed of changes and trends across the paid media landscape and share recommendations with stakeholders and team members.

Successful Candidates Should Possess

  • Strong understanding of paid media strategy, planning, activation, and performance measurement.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Strong project management and organizational skills.
  • Strong written and verbal communication skills.
  • Ability to analyze campaign performance and translate findings into actionable recommendations.
  • Experience presenting ideas, providing rationale, and making recommendations to leaders and their teams.
  • A collaborative and proactive mindset with a focus on continuous improvement.
  • Ability to work independently with minimal supervision in a virtual team environment.

Required Qualifications

  • Bachelor's degree in Marketing, Communications, Advertising, Business, or a related discipline.
  • 3+ years of experience in paid media, advertising, media strategy, campaign planning, digital marketing, agency operations, or related fields.
  • Experience supporting paid media campaigns across one or more channels such as paid social, paid search, display, programmatic, ABM/OBM, or publisher-direct media.
  • Experience working with internal stakeholders, marketing teams, agencies, or media partners.
  • Experience working in a matrixed organization or agency environment.
  • Strong Microsoft Office Suite skills including Excel, PowerPoint, Word, Outlook, and Teams.
  • Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve.
  • Limited immigration sponsorship may be available.

Preferred Qualifications

  • Agency, media agency, publisher, or in-house paid media experience.
  • Experience with LinkedIn paid media, ABM/OBM or account-based marketing programs.
  • Experience supporting audience targeting, segmentation, media planning, optimization, and reporting.
  • Experience with Workfront or similar project management tools.
  • Familiarity with media buying processes, agency workflows, and campaign delivery operations.
  • Familiarity with paid media measurement, campaign tracking, dashboards, and performance reporting.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $66,200 to $110,200.
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

EA_ExpHire 

Qualifications:

Are you passionate about paid media, marketing strategy, and campaign performance? Do you enjoy working at the intersection of business priorities, media planning, agency partnership, campaign activation, and data-driven optimization? We are seeking a proactive and collaborative paid media professional to support the growth and evolution of Deloitte's centralized paid media capabilities on behalf of the U.S. Firm.

In this role, you will help translate business and marketing priorities into paid media strategies, support campaign planning and activation across key business areas, partner with internal stakeholders and agency teams, and contribute to the success of Deloitte's audience-led marketing approach. This role offers the opportunity to work across a variety of marketing initiatives while helping drive measurable business impact through strategic paid media investments.

The Team

Deloitte's Brand, Marketing & Communications team combines the power of Deloitte's brand with inspired marketing strategy, creative excellence, data-driven decision making, and modern advertising capabilities to drive business results. The One Paid Media team manages centralized paid media strategy, planning, activation, measurement, and governance across the U.S. Firm.

As the organization continues to expand its audience-led marketing approach, this role will help connect business priorities to paid media strategy and execution, working closely with marketers, agency partners, and internal stakeholders to deliver measurable business impact.

Recruiting for this role ends on October 20, 2026.

Work You'll Do

  • Support paid media strategy throughout the campaign process, including planning, activation, optimization, reporting, and performance analysis.
  • Partner with marketers and internal stakeholders to translate business goals into paid media recommendations and campaign plans.
  • Collaborate with agency partners, channel specialists, creative teams, and cross-functional stakeholders to support successful campaign execution.
  • Support planning and execution across a variety of paid media channels, including paid social, paid search, programmatic, ABM/OBM, and publisher-direct programs.
  • Help develop audience, channel, budget, and media recommendations that align with stakeholder objectives and business priorities.
  • Review campaign performance and develop insights and recommendations to improve results and inform future planning.
  • Communicate campaign status, results, and recommendations to stakeholders in a clear and actionable manner.
  • Support development of playbooks, best practices, templates, and process improvements that help scale Deloitte's paid media capabilities.
  • Stay informed of changes and trends across the paid media landscape and share recommendations with stakeholders and team members.

Successful Candidates Should Possess

  • Strong understanding of paid media strategy, planning, activation, and performance measurement.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Strong project management and organizational skills.
  • Strong written and verbal communication skills.
  • Ability to analyze campaign performance and translate findings into actionable recommendations.
  • Experience presenting ideas, providing rationale, and making recommendations to leaders and their teams.
  • A collaborative and proactive mindset with a focus on continuous improvement.
  • Ability to work independently with minimal supervision in a virtual team environment.

Required Qualifications

  • Bachelor's degree in Marketing, Communications, Advertising, Business, or a related discipline.
  • 3+ years of experience in paid media, advertising, media strategy, campaign planning, digital marketing, agency operations, or related fields.
  • Experience supporting paid media campaigns across one or more channels such as paid social, paid search, display, programmatic, ABM/OBM, or publisher-direct media.
  • Experience working with internal stakeholders, marketing teams, agencies, or media partners.
  • Experience working in a matrixed organization or agency environment.
  • Strong Microsoft Office Suite skills including Excel, PowerPoint, Word, Outlook, and Teams.
  • Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve.
  • Limited immigration sponsorship may be available.

Preferred Qualifications

  • Agency, media agency, publisher, or in-house paid media experience.
  • Experience with LinkedIn paid media, ABM/OBM or account-based marketing programs.
  • Experience supporting audience targeting, segmentation, media planning, optimization, and reporting.
  • Experience with Workfront or similar project management tools.
  • Familiarity with media buying processes, agency workflows, and campaign delivery operations.
  • Familiarity with paid media measurement, campaign tracking, dashboards, and performance reporting.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $66,200 to $110,200.
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

EA_ExpHire 

Education:Bachelor's DegreeEmployment Type:

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