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How much do vice president public relations jobs pay per year?

As of Aug 4, 2026, the average yearly pay for vice president public relations in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What are the primary challenges a vice president public relations might face in their role?

A Vice President Public Relations often faces the challenge of managing high-stakes communication during crises, ensuring brand consistency across multiple channels, and maintaining positive relationships with both internal and external stakeholders. The role requires balancing quick decision-making in urgent situations with thoughtful long-term strategy development. Additionally, adapting to ever-evolving media landscapes and emerging digital platforms can be demanding but is crucial for success. Those who excel are typically skilled at leading teams through ambiguity and offering clear direction in both stable and turbulent times.

What are the key skills and qualifications needed to thrive in the vice president public relations position, and why are they important?

To thrive as a Vice President Public Relations, you need substantial experience in strategic communication, media relations, crisis management, and a bachelor’s or master’s degree in communications, public relations, or a related field. Familiarity with media monitoring platforms, PR analytics tools, and content management systems is highly valuable, as are certifications such as APR (Accreditation in Public Relations). Exceptional leadership, interpersonal skills, and the ability to influence and build trust with diverse stakeholders are vital soft skills. These competencies are essential for developing effective communication strategies that protect and elevate an organization’s reputation in a dynamic environment.

What does a vice president public relations do?

A Vice President of Public Relations oversees an organization's communication strategy, ensuring a positive public image and brand reputation. They manage media relations, crisis communication, and corporate messaging while coordinating with internal teams to align public relations efforts with business goals. This role also involves developing PR campaigns, managing external agencies, and maintaining strong relationships with journalists and stakeholders. The VP of PR often serves as a spokesperson and advises executives on media strategies. Their ultimate goal is to enhance brand perception and maintain a strong, trustworthy public presence.

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Vice President Public Relations jobs near you
Infographic showing various Vice President Public Relations job openings in the United States as of June 2026, with employment types broken down into 7% As Needed, 79% Full Time, 7% Part Time, and 7% Temporary. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.

Vice President, Public Relations Manager

First Hawaiian, Inc.

Honolulu, HI • On-site

$110K - $140K/yr

Full-time

Re-posted 15 days ago

First Hawaiian Bank rating

8.2

Company rating: 8.2 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

52nd of 170 rated banks

Job description


First Hawaiian Bank is currently seeking a Vice President, Public Relations Manager to join the Corporate Communications team.
Work Schedule:
Monday to Friday 8:00 AM to 5:00 PM (hours may vary)
Compensation:
The pay range for this role is $110,000 - $140,000/yr; commensurate with experience
Responsibilities
The Vice President, Public Relations Manager is responsible for driving enterprise-wide implementation of the Bank's public relations, community relations, and corporate communications strategy. This position collaborates with the marketing communications team and cross-functional stakeholders to advance the Bank's mission, values, and long-term objectives by shaping communications that strengthen the bank's brand, enhance reputation, and reinforce the Bank's leadership position in Hawaii.
This position partners closely with Marketing Communications, leadership, and cross-functional stakeholders to deliver integrated communications plans that are disciplined, outcomes-driven, and aligned to business priorities. The PR Manager exercises sound judgement, accountability, and influence to ensure timely, accurate, and consistent messaging that reflects the Bank's commitment to its customers, community and employees.
Qualifications
  • Bachelor's degree in communications, public relations, marketing, business, related discipline, or an equivalent combination of education and relevant experience required.
  • Five (5) years of progressively responsible experience in public relations and corporate communications, including media relations, executive communications, and enterprise messaging required.
  • Master's degree in communications, marketing, business, or related discipline preferred.
  • Experience in financial or regulated business environment, highly desirable preferred.
  • Proven experience developing and executing PR and communication strategies for complex, mission-driven, or corporate institutions.
  • Demonstrated success partnering within a marketing communications team to deliver integrated, strategically sound, brand-aligned communications.
  • Strategic thinker with the ability to translate complex business initiatives into clear, actionable communications for internal and external audiences.
  • Strong track record of building influence and trust with cross-functional stakeholders.
  • Experience managing external partners or agencies to achieve disciplined execution and measurable outcomes.
  • Passion for brand building, earned media, and purpose-driven storytelling that reinforces organizational value sand community impact.
  • Demonstrated passion for collaborating with a high-performing team that has high standards of success.
  • Demonstrated alignment with organizational values, including collaboration, accountability, and community stewardship.
  • Exceptional writing, editing, and storytelling skills, with the ability to craft clear, compelling messages for internal and external audiences across multiple formats (written, digital, multimedia).
  • Excellent verbal, interpersonal, and influencing skills, including the ability to counsel executives and engage media partners, and internal stakeholders.
  • Strong strategic communications consulting skills, with sound judgement and discretion in high-visibility or sensitive situations.
  • Demonstrated project management and execution skills, including the ability to manage multiple initiatives, meet deadlines, and deliver high-quality work in a fast-paced environment.
  • Strong attention to detail with high levels of accuracy, ensuring consistency, credibility, and brand alignment across all communications.
  • Self-motivated professional with problem solving skills, the ability to work independently, exercise sound judgement, and collaborate with various levels across the enterprise.
  • Proficiency with Microsoft Office suite of applications (e.g., Word, Excel, PowerPoint), and familiarity with modern communications, content, and collaboration tools.

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