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$157.5K

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How much do vice president public relations jobs pay per year?

As of Aug 24, 2026, the average yearly pay for vice president public relations in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What does a vice president public relations do?

A Vice President of Public Relations oversees an organization's communication strategy, ensuring a positive public image and brand reputation. They manage media relations, crisis communication, and corporate messaging while coordinating with internal teams to align public relations efforts with business goals. This role also involves developing PR campaigns, managing external agencies, and maintaining strong relationships with journalists and stakeholders. The VP of PR often serves as a spokesperson and advises executives on media strategies. Their ultimate goal is to enhance brand perception and maintain a strong, trustworthy public presence.

What are the primary challenges a vice president public relations might face in their role?

A Vice President Public Relations often faces the challenge of managing high-stakes communication during crises, ensuring brand consistency across multiple channels, and maintaining positive relationships with both internal and external stakeholders. The role requires balancing quick decision-making in urgent situations with thoughtful long-term strategy development. Additionally, adapting to ever-evolving media landscapes and emerging digital platforms can be demanding but is crucial for success. Those who excel are typically skilled at leading teams through ambiguity and offering clear direction in both stable and turbulent times.

What are the key skills and qualifications needed to thrive in the vice president public relations position, and why are they important?

To thrive as a Vice President Public Relations, you need substantial experience in strategic communication, media relations, crisis management, and a bachelor’s or master’s degree in communications, public relations, or a related field. Familiarity with media monitoring platforms, PR analytics tools, and content management systems is highly valuable, as are certifications such as APR (Accreditation in Public Relations). Exceptional leadership, interpersonal skills, and the ability to influence and build trust with diverse stakeholders are vital soft skills. These competencies are essential for developing effective communication strategies that protect and elevate an organization’s reputation in a dynamic environment.

What cities are hiring for Vice President Public Relations jobs?

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What are the most commonly searched types of Public Relations jobs?

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Vice President Public Relations jobs near you
Infographic showing various Vice President Public Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.

Vice President, Public Relations

Small Girls PR

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago

Job description

Small Girls PR is looking for a Vice President to inspire and guide day-to-day creativity and strategy for brands within the general consumer lifestyle spaces including, but not limited to food and beverage, CPG, consumer lifestyle and more.
Our clients turn to us for long-term strategy, brand narrative architecture, creative pitch angles, and out-of-the-box ideas that bring their positioning to life in thoughtful ways. As a team lead, this person will drive the client relationships, leading junior staff to deliver.
There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Timothee Chalamet as the first-ever global brand ambassador for auto industry game changer Lucid Motors, launched paranormal investigations with Ring doorbells, created "buzzer beater" travel deals for Priceline during March Madness to help fans turn their basketball daydreams into courtside experiences, and put "The Pitt" star, Noah Wyle, in a red carpet tuxedo made from Figs scrubs.
Note: This role can be based in our NYC or LA office, working two days a week in the office on a hybrid schedule.
How you'll make an impact:
  • As a creative thought leader, you'll see your zaniest ideas turned into inspiring campaigns - this position plays host to weekly brainstorms, reverse engineers virality, and leads the creation of ownable moments for our brands
  • You'll act as the strategic lead directing high-level media strategy, brand messaging, high stakes comms, and engineering best in class results for the accounts in your purview
  • You will oversee day-to-day work as well as the long-term professional development of 1-2 direct reports
  • You'll be a key part of new business, both in voicing the brands you are passionate about taking on, as well as developing the proposals and concepts that win the hearts and minds of new partners
  • You will have a finger on the pulse of the industry, ensuring we are creatively one-upping the competition with original campaign ideas, ownable moment ideation, and strategic insights

Why we'll love you:
  • You have 10 -13+ years of experience in media relations, communications, or public relations, with a track record of client leadership and warm, trusted reporter relationships
  • You're tapped into trends, communities, and cultural moments before they hit the mainstream, turning emerging concepts into smart, timely campaign ideas
  • You've personally dreamed up stunts or out-of-the-box PR ideas that others hadn't yet considered
  • You're known as a media relations savant, armed with a thick Rolodex and eager to pass on your knack for networking to others
  • You're organizationally strong - you plan, delegate, and prioritize effectively to move work forward
  • You're scrappy and nimble, thriving in fast-moving environments with shifting priorities
  • You instinctively know how to make a story sing, whether for a journalist, blogger, or a broader audience, by tapping into what makes something shareworthy
  • You're a client whisperer, earning and keeping client trust through strategic counsel and steady partnership
  • You've led PR strategies that moved the needle, driving headline-worthy coverage while advancing the brand's mission and vision
  • You've guided teams to success, consistently exceeding client KPIs and goals

Why You'll Love Us:
  • Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
  • Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
  • Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
  • Innovation Leadership -Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
  • Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we work within salary bands to ensure our teams are compensated fairly. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. For this role, employees are eligible for a variable bonus in addition to the salary threshold, therefore the pay range for this role is $146,500 - $163,000, as well as an additional bonus. Our senior level roles are accompanied by a compelling total compensation package.
The variable bonus is inclusive of several performance targets which are outlined in an offer letter. If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit!
Don't meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don't meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.
We're part of Orchestra, the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.
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