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Public Relations Vp information

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$39K

$103.9K

$173K

How much do public relations vp jobs pay per year?

As of Jul 14, 2026, the average yearly pay for public relations vp in the United States is $103,920.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $128,500.00 per year, depending on experience, location, and employer.

What does a Public Relations VP do?

A Public Relations VP (Vice President) oversees an organization's public image, communication strategies, and media relations. They develop and execute PR campaigns, manage crisis communications, and supervise PR teams to ensure consistent messaging. Their responsibilities also include building relationships with key stakeholders, monitoring public sentiment, and advising executives on communication matters. Ultimately, they play a crucial role in protecting and enhancing the reputation of their organization.

What are the key skills and qualifications needed to thrive as a Public Relations VP, and why are they important?

To thrive as a Public Relations VP, you need expertise in strategic communications, media relations, reputation management, and typically a bachelor's or master's degree in communications or a related field. Familiarity with PR management tools like Cision, Meltwater, and analytics platforms, as well as experience leading crisis communication efforts, are highly valued. Exceptional leadership, persuasive communication, and relationship-building skills set top candidates apart in this role. These capabilities are crucial for shaping organizational narratives, protecting brand reputation, and guiding teams through complex communication challenges.

How does a Public Relations VP typically collaborate with other executive leaders within an organization?

A Public Relations VP regularly works alongside fellow executives, such as the CEO, CMO, and heads of legal or HR, to align communication strategies with overall business goals. This collaboration ensures that messaging is consistent across all channels, especially during product launches, crisis management, or organizational changes. The PR VP often leads cross-functional meetings, provides counsel on sensitive issues, and helps shape the company's public image in partnership with other leaders. Strong interpersonal and leadership skills are crucial for navigating these high-level collaborations and driving effective communication throughout the organization.

What is the difference between Public Relations Vp vs Public Relations Manager?

AspectPublic Relations VpPublic Relations Manager
ResponsibilitiesOversees entire PR strategy, manages senior teams, and aligns PR with company goalsExecutes PR campaigns, manages media relations, and supervises PR staff
Required CredentialsBachelor's degree, extensive PR experience, leadership skillsBachelor's degree, relevant PR experience, strong communication skills
Work EnvironmentExecutive office, strategic meetings, high-level decision makingAgency or in-house PR teams, media interactions, campaign execution

The main difference between a Public Relations Vp and a Public Relations Manager lies in scope and seniority. The Vp focuses on strategic leadership and company-wide PR initiatives, while the Manager handles day-to-day campaign execution. Both roles require similar credentials but differ in responsibilities and influence within the organization.

More about Public Relations Vp jobs
What cities are hiring for Public Relations Vp jobs? Cities with the most Public Relations Vp job openings:
What are the most commonly searched types of Public Relations jobs? The most popular types of Public Relations jobs are:
What states have the most Public Relations Vp jobs? States with the most job openings for Public Relations Vp jobs include:
What job categories do people searching Public Relations Vp jobs look for? The top searched job categories for Public Relations Vp jobs are:
Public Relations Vp jobs near you
Infographic showing various Public Relations Vp job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $103,920 per year, or $50 per hour.

PR Vice President (New York/LA)

Together Group

Manhattan, NY • On-site

Full-time

Posted 18 days ago

Job description

PR Vice President (New York/LA)
Department: Lifestyle
Employment Type: Full Time
Location: PURPLE New York
Description
Who We Are:
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
PURPLE doesn't follow the cultural zeitgeist, we create it.
This role can be based in LA or New York
Who You Are:PURPLE is seeking an ambitious Vice President to join our Lifestyle team. As Vice President, you will be responsible for overseeing a portfolio of luxury lifestyle clients, leading strategic direction, cultivating media and influencer relationships, mentoring high-performing teams, and driving business growth.
This is a key leadership role within the agency - one that demands a well-connected media strategist with exceptional client management experience, team-building skills, and a deep understanding of the luxury lifestyle sector. The ideal candidate will have a strong track record of developing high-impact campaigns and delivering results that align with brand and business objectives.
Key Responsibilities
Strategic & Client Leadership
  • Serve as the senior strategic lead for key lifestyle accounts, ensuring campaigns are forward-thinking, integrated, and aligned with client goals.
  • Develop and implement long-term communications strategies that drive awareness, cultural relevance, and commercial value.
  • Provide trusted counsel to clients, serving as their strategic partner across brand communications, campaign development, and reputation management.
  • Oversee campaign planning, creative direction, press strategy, event programming, partnership activations, and brand storytelling.
  • Collaborate with senior leaders to identify opportunities for innovation and growth within the Lifestyle team.

Team Management & Mentorship
  • Manage the Lifestyle team, fostering an environment of creativity, accountability, and excellence.
  • Assign and oversee roles and responsibilities across accounts; ensure teams are structured for both efficiency and development.
  • Lead by example, supporting staff development through consistent feedback, mentorship, and performance management.

Media, Influencer & Industry Relations
  • Maintain strong, senior-level media relationships across lifestyle, culture, and consumer publications.
  • Lead influencer strategy and partnerships, ensuring campaigns are socially led where relevant and engage the right cultural voices.
  • Actively engage with the wider cultural and lifestyle landscape to stay ahead of trends, opportunities, and shifts in consumer behaviour.

Operational & Financial Leadership
  • Ensure efficient management of budgets, contracts, reporting, and billing across accounts.
  • Report to the Senior Vice President and Executive Leadership Team on business forecasting, staffing, and financial planning.
  • Lead on new business pitches and organic growth opportunities within your portfolio.

Culture & Collaboration
  • Partner with colleagues across divisions and international offices to create integrated, multi-market strategies.
  • Champion Purple's culture and values internally and externally - fostering an inclusive, curious, and driven environment.

Skills and Experience
  • Minimum 8-10 years of experience in public relations, with a focus on luxury lifestyle clients
  • Strong agency background with proven ability to lead accounts and deliver strategic excellence
  • Extensive media and influencer contacts across the US, UK, and international lifestyle sectors
  • Proven track record of developing and executing high-profile PR campaigns, events, and partnerships
  • Confident team leader with experience managing and mentoring junior to senior-level talent
  • Excellent written, verbal, and presentation skills
  • Adept at navigating high-pressure environments and complex client needs with accuracy and vision
  • Entrepreneurial spirit with commercial acumen - able to identify and pursue growth opportunities
  • Passionate about culture and the ever-evolving luxury lifestyle space

Apply