As vice president of data science, your responsibilities include targeting audiences through both online and offline data. You lead a team of analysts, manage client needs, and implement solutions to build brands. Predictive analytics is a large part of this job, as is the ability to create strong content based on data science. You use analytical data to develop a business model that reaches a broader audience. Other duties include providing thought leadership, anticipating project risks, and translating analytical science into actionable marketing campaigns. This role is almost always in-house.