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Vice President Retail Marketing

Steak 'n Shake

San Antonio, TX • On-site

Full-time

Re-posted 18 days ago


Key responsibilities

  • Manage marketing activities to retail customers, including developing marketing materials, packaging graphics, and display materials.

  • Lead and execute major annual trade shows, managing the full event lifecycle.

  • Support sales teams with tailored sales materials and presentations for retail partners.


Steak 'n Shake rating

5.4

Company rating: 5.4 out of 10

Based on 129 frontline employees who took The Breakroom Quiz

44th of 107 rated fast food restaurants


Job description

We are seeking a highly organized, proactive, and results-driven Vice President of Marketingto support the rapid growth of our Consumer Products Retail division. This role is a perfect blend of marketing the brands to retailers, trade show execution, project management & sales teams support - ideal for someone who loves wearing multiple hats in a dynamic, entrepreneurial environment.
Department: Supply Chain
Reports to: SVP General Manager Retail Division
Direct reports: N/A
FLSA: Exempt
ESSENTIAL FUNCTIONS
  • Marketing to retail customers both current and prospects retail customers .
  • Managing relationship and building marketing elements with third party agency.
  • Working closely with retail customers on marketing materials, packaging graphics and display materials in the retailer environment.
  • Building out sales materials, support sales teams with presentations, tailored specifically to each retailer.
  • Lead and manage planning and execution major annual trade shows (e.g., Natural Products Expo West/East, Summer & Winter Fancy Food, PLMA Private Label, GroceryShop, NRA Show, etc.)
  • Manage full event lifecycle:

KEY RELATIONSHIPS: Position's key contacts and relationships.
  • Executive Leadership Team
  • Retailers
  • Sales Team
  • Supply Chain Team
  • Distributors

Required Education and Experience
  • Bachelor's or MBA degree in Marketing, Business, Communications, or related field.
  • 10-12 years of experience in retail marketing , sales support, trade show management, or CPG brand experience (food & beverage required).
  • Proven project management skills with the ability to juggle multiple deadlines in a fast-paced environment.
  • Proficiency in Microsoft Office Suite (especially PowerPoint and Excel) and p
  • Proficiency in Project management tools (Asana, Monday.com, Trello, etc.).
  • Willingness to travel up to 40% (retailer meetings and trade shows).

Preferred Education and Experience
  • Bachelor or MBA preferred Degree in Marketing, Business, Communications, or related field.
  • Self-starter with a "roll-up-your-sleeves" attitude - we're a lean, high-growth team.
  • Exceptional organizational skills and attention to detail.
  • Strong written and verbal communication; comfortable presenting to internal teams and external partners.
  • Accountability
  • Analytical
  • Business Acumen
  • Communication
  • Continuous Learning
  • Critical Evaluation
  • Execution Excellence & Reliability
  • Ethical Practice
  • Flexibility / Open Mindedness
  • Innovation
  • Leadership
  • Presentation Skills
  • Strong Relationship Management
  • Strategic Thinking
  • Teamwork & Collaboration

Note: This is not an exhaustive list of roles, activities, requirements, efforts, or working conditions associated with the position. This description is intended to be an accurate reflection of the current position. Steak n Shake reserves the right to revise the position or to require that other or different activities be performed when circumstances change with or without notice.

What Steak 'n Shake employees say

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About Steak N Shake

Sourced by ZipRecruiter

Steak 'n Shake Enterprise, headquartered in Indianapolis, Indiana, US, operates in the fast food and casual dining industry. Its official website is steaknshake.com. The company specializes in serving steakburgers and milkshakes, though its menu extends to a variety of other American diner-style foods. Steak 'n Shake was founded in 1934 by Gus Belt who set out to create a restaurant that would offer high-quality food at reasonable prices. The company’s unique selling proposition lies in its commitment to using fresh, never frozen, 100% beef and hand-dipped milkshakes.

Industry

Food services and drinking places and restaurants

Company size

10,000+ Employees

Headquarters location

Indianapolis, IN, US