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User Growth Jobs (NOW HIRING)

Responsibilities TikTok's User Growth team leads growth initiatives for TikTok and all its platforms (e.g. Lite, Web, etc.) with a data-driven and results-focused engineering and product mindset. We ...

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User Growth information

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$75K

$120.1K

$157K

How much do user growth jobs pay per year?

As of Jul 12, 2026, the average yearly pay for user growth in the United States is $120,088.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,500.00 and $116,500.00 per year, depending on experience, location, and employer.

Why is Gen Z struggling to get jobs?

Gen Z faces challenges in securing jobs due to high competition, limited work experience, and evolving employer expectations for digital skills and adaptability. Many entry-level roles require specific skills, certifications, or internships that younger candidates may lack, making it harder to stand out in the job market.

What is user growth?

User growth refers to strategies and processes aimed at increasing the number of users or customers for a product or service. Professionals in user growth focus on acquiring new users, retaining existing ones, and maximizing engagement through data-driven marketing, product improvements, and user experience optimization. Their goal is to drive sustainable growth by analyzing user behavior, experimenting with new tactics, and collaborating with various teams across the organization.

What are the typical collaboration points between a User Growth professional and other teams within a tech company?

User Growth professionals frequently collaborate with product, marketing, and data analytics teams to drive user acquisition and retention. They work closely with product managers to identify features that encourage engagement, coordinate with marketing to align campaigns with growth goals, and partner with analysts to interpret user behavior data. This cross-functional teamwork is essential for developing and executing effective growth strategies, as well as quickly iterating based on real-time feedback. Being proactive in communication and open to feedback from different disciplines is key to success in this role.

What is the difference between User Growth vs User Acquisition?

AspectUser GrowthUser Acquisition
FocusOverall user base expansion and engagement strategiesAttracting new users to the platform or product
MetricsActive users, retention rates, engagement levelsNew sign-ups, conversion rates, campaign performance
SkillsData analysis, marketing, product optimizationMarketing, advertising, outreach strategies
Work EnvironmentCross-functional teams including marketing, product, and analyticsMarketing and advertising teams primarily

While User Acquisition focuses on bringing new users to a platform, User Growth encompasses broader strategies to increase overall user engagement, retention, and lifetime value. Both roles are essential for a company's expansion, but User Growth involves a more holistic approach to maintaining and expanding the existing user base.

What kind of jobs in media bring in $150,000 a year?

High-paying media jobs that can reach $150,000 annually include senior roles such as media directors, content strategists, and digital marketing managers, often requiring extensive experience, leadership skills, and proficiency with analytics tools. Executive positions like media executives or producers in large organizations may also earn this level of income, especially with a strong track record and advanced certifications. Salary levels depend on company size, location, and individual expertise.

Does growth marketing pay well?

Growth marketing roles typically offer competitive salaries that vary based on experience, location, and company size. Entry-level positions may start lower, while experienced growth marketers with skills in data analysis and marketing tools can earn higher compensation, often supplemented with bonuses or stock options.

What are the key skills and qualifications needed to thrive as a User Growth specialist, and why are they important?

To thrive as a User Growth specialist, you need expertise in data analysis, digital marketing, user acquisition strategies, and often a degree in marketing, business, or a related field. Familiarity with analytics tools like Google Analytics, A/B testing platforms, and CRM systems is typically required. Creative problem-solving, adaptability, and strong communication skills help drive user engagement and cross-functional collaboration. These skills are crucial for optimizing growth initiatives, interpreting user data, and achieving sustainable user base expansion.

What jobs will boom in 10 years?

User growth roles, such as user acquisition managers and growth marketers, are expected to expand as companies focus on digital engagement and customer acquisition. Skills in data analysis, marketing automation tools, and understanding consumer behavior will be increasingly valuable in these positions over the next decade.
More about User Growth jobs
Infographic showing various User Growth job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 17% Part Time, and 2% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $120,088 per year, or $57.7 per hour.
Tech Lead Mobile Engineer - User Growth

Tech Lead Mobile Engineer - User Growth

TikTok

San Jose, CA • On-site

$244K - $450K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 16 days ago


TikTok rating

8.2

Company rating: 8.2 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

87th of 209 rated software companies


Job description

Responsibilities
TikTok's User Growth team leads growth initiatives for TikTok and all its platforms (e.g. Lite, Web, etc.) with a data-driven and results-focused engineering and product mindset. We are seeking talented individuals who enjoy the intersection of product, data, design, and engineering to help us reach the next milestone of billions of users. You'll have the opportunity to build best-in-class onboarding experiences for our users as well as define A/B testing frameworks to measure and improve user retention rate. We encounter a diversity of technical challenges, allowing you to get a firsthand look at what technologies the most innovative organizations are using and be able to build up a bottom-up growth strategy from scratch. You'll be joining a full-stack team that can leverage all of TikTok's existing frameworks and be a part of designing and implementing new techniques and foundation work that can further improve user experience and showcase TikTok's value proposition. As a Mobile Tech Lead for the User Growth team, you will:
• Leverage data to understand our users and our product in-depth, identify areas of opportunity and execute projects to drive user growth, retention, and/or engagement design, implement the new-user features of our mobile application.
• Collaborate with the design and product teams to create a world-class mobile experience.
• Analyse and optimize Android applications for efficiency and performance.
• Promote robust and maintainable code, clear documentation, and deliver high-quality work on a tight schedule.
Qualifications
Minimum Qualifications:
• BS/MS degree in Computer Science or equivalent majors.
• Strong understanding of software development principles, capabilities, and limitations of Android platform.
• Proficiency in Kotlin/Java/Objective-C or Swift.
• Ability to understand and debug large and complex code bases.
• Good team communication and collaboration skills.
• Passion and experience building consumer-facing products is a huge plus; we would love to hear about apps you've developed!
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $244800 - $450000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

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