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User Growth Jobs (NOW HIRING)

TikTok

Tech Lead Mobile Engineer - User Growth

San Jose, CA · On-site

$254K - $480K/yr

Responsibilities TikTok's User Growth team leads growth initiatives for TikTok and all its platforms (e.g. Lite, Web, etc.) with a data-driven and results-focused engineering and product mindset. We ...

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User Growth information

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$75K

$120.1K

$157K

How much do user growth jobs pay per year?

As of Aug 26, 2026, the average yearly pay for user growth in the United States is $120,088.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What is user growth?

User growth refers to strategies and processes aimed at increasing the number of users or customers for a product or service. Professionals in user growth focus on acquiring new users, retaining existing ones, and maximizing engagement through data-driven marketing, product improvements, and user experience optimization. Their goal is to drive sustainable growth by analyzing user behavior, experimenting with new tactics, and collaborating with various teams across the organization.

What are the key skills and qualifications needed to thrive as a user growth specialist, and why are they important?

To thrive as a User Growth specialist, you need expertise in data analysis, digital marketing, user acquisition strategies, and often a degree in marketing, business, or a related field. Familiarity with analytics tools like Google Analytics, A/B testing platforms, and CRM systems is typically required. Creative problem-solving, adaptability, and strong communication skills help drive user engagement and cross-functional collaboration. These skills are crucial for optimizing growth initiatives, interpreting user data, and achieving sustainable user base expansion.

What are the typical collaboration points between a user growth professional and other teams within a tech company?

User Growth professionals frequently collaborate with product, marketing, and data analytics teams to drive user acquisition and retention. They work closely with product managers to identify features that encourage engagement, coordinate with marketing to align campaigns with growth goals, and partner with analysts to interpret user behavior data. This cross-functional teamwork is essential for developing and executing effective growth strategies, as well as quickly iterating based on real-time feedback. Being proactive in communication and open to feedback from different disciplines is key to success in this role.

What is the difference between User Growth vs User Acquisition?

AspectUser GrowthUser Acquisition
FocusOverall user base expansion and engagement strategiesAttracting new users to the platform or product
MetricsActive users, retention rates, engagement levelsNew sign-ups, conversion rates, campaign performance
SkillsData analysis, marketing, product optimizationMarketing, advertising, outreach strategies
Work EnvironmentCross-functional teams including marketing, product, and analyticsMarketing and advertising teams primarily

While User Acquisition focuses on bringing new users to a platform, User Growth encompasses broader strategies to increase overall user engagement, retention, and lifetime value. Both roles are essential for a company's expansion, but User Growth involves a more holistic approach to maintaining and expanding the existing user base.

More about User Growth jobs

What job categories do people searching User Growth jobs look for?

The top searched job categories for User Growth jobs are:

User Growth jobs near you
Infographic showing various User Growth job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $120,088 per year, or $57.7 per hour.

Product Owner- User Growth

Globe, AZ

Globe Telecom, Inc.
See more jobs at Globe Telecom, Inc.external

Full-time

Posted 29 days ago

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description Own the end-to-end GOMO customer acquisition journey-discovery, onboarding, and first unlock-ensuring seamless, delightful experiences that increase conversion, preference, and brand love.

MANDATES

User Growth Product Owner

Own GOMO's user growth products and acquisition capabilities-from ideation to launch-ensuring they deliver differentiated customer experiences and sustainable subscriber growth.

Customer Acquisition Experience Designer
Design and continuously improve digital acquisition experiences that simplify customer discovery, onboarding, activation, and first use, making it effortless to join and experience GOMO.


Growth Strategy & Product Lead
Translate customer needs, commercial priorities, and technology opportunities into a prioritized product roadmap that accelerates acquisition, improves conversion, and maximizes business value.

DUTIES AND RESPONSIBILITIES

Customer Acquisition & Experience Development

  • Design and optimize digital acquisition experiences that improve conversion, onboarding, activation, and first-time customer engagement.

  • Lead the development of strategic growth initiatives, including:

    • Customer onboarding and first unlock experience

    • Acquisition product builds and modernization

    • Growth offers and conversion optimization

    • Digital acquisition journeys across App, Web, and Commerce channels

  • Conduct regular product and customer journey reviews, recommending enhancements based on customer insights, data, and evolving business needs.

User Growth Roadmap

  • Define and own the product roadmap for User Growth initiatives aligned with GOMO's acquisition and growth strategy.

  • Translate customer, commercial, and business requirements into product requirements, user stories, and prioritized backlogs.

  • Drive alignment on priorities, roadmap dependencies, sprint planning, and delivery timelines while presenting growth initiatives and performance updates to leadership.


Product Performance & Continuous Improvement

  • Partner with Acquisition lead and Commercial teams to integrate product capabilities into growth campaigns and initiatives.

  • Monitor end-to-end acquisition funnel performance including onboarding, activation, first usage, and conversion metrics to identify optimization opportunities.

  • Lead product validation, customer testing, and experimentation to ensure strong product-market fit for new offers and features.

  • Drive issue resolution, product enhancements, modernization initiatives, and decommissioning decisions to continuously improve customer experience and business performance.

  • Develop business cases for new product capabilities and present growth opportunities, product impact, and strategic recommendations to senior leadership.

Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Apply