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Lead Technical Product Manager -UpToDateGrowth

At Wolters Kluwer, we combine deep clinicalexpertisewith responsible AI to build products that improve care-anddriving awareness, adoption, and sustained usage is what unlocks their full impact.

We'rehiring a Lead Technical Product Manager to accelerate growth for our suite of UpToDate Expert AI products. This role spans the full clinician journey-frominitialawareness and acquisition through activation and ongoing engagement-and focuses on expanding how and where clinicians discover and adopt our AI-enabled solutions.

You willoperateat the intersection of product, marketing,clinical,commercial, and partnerships-identifyingnew pathways to reach users, improving how they get started, and ensuring early experiences translate into meaningful, repeat usage. This is a highly cross-functional role for a product leader who combines strong analytical rigor with creativity in unlocking growth opportunities.

Key Responsibilities

Growth Strategy & Expansion

Define and drive a comprehensive growth strategy for UpToDate Expert AI, spanning awareness, acquisition, activation, and early engagement.

Own growth OKRs across the end-to-end funnel,identifyingthe highest-impact levers to increase adoption.

Identifyand develop new pathways to reach clinicians.

Acquisition & Activation Optimization

Improve how clinicians discover, access, and begin using AI-enabled products across channels (web, mobile, enterprise, EHR).

Partner across marketing, sales, and customer success to streamline acquisition flows and reduce friction from first touch through activation.

Shape onboarding and early user experiences to ensure rapid time-to-value and stronginitialengagement.

Use targeted experimentation to refine key moments in the user journey, focusing on measurable improvements in conversion and activation.

Cross-Functional Growth Leadership

Lead initiatives that span multiple teams and functions, bringing togethercross-functionalteamsto achieve shared growth goals.

Step beyond traditional product boundaries when needed to unblock growth opportunities and drive outcomes.

Align stakeholders around clear priorities, tradeoffs, and success metrics.

Support go-to-market efforts, including messaging, positioning, and launch strategy for new AI capabilities.

Data, Insights & Experimentation

Define and evolve measurement frameworks across the funnel, including awareness, acquisition, activation, and early retention.

Ensure strong instrumentation and visibility into user behavior across channels and products.

Use experimentation, cohort analysis, and user insights to inform decisions and prioritize initiatives.

Balance rapid iteration with the rigorrequiredfor clinical, privacy, and regulatory environments.

User Insight & Market Understanding

Develop a deep understanding of clinician behavior, motivations, and barriers to adopting AI-enabled tools.

Identifyunmet needs and opportunities to better connect users with relevant product value.

Incorporate qualitative and quantitative insights into growth strategies and product decisions.

Performance & Continuous Improvement

Monitor growth performance and communicate insights, risks, and opportunitiestosenior leadership.

Continuously refine strategies based on data, experimentation, and market feedback.

Help build scalable approaches to growth that can beleveragedacross multiple products and segments.

Qualifications

Required

7-10years of product management experience, with exposure to growth, acquisition, or user engagement initiatives.

Demonstratedsuccess driving measurable improvements in user adoption, activation, or early lifecycle engagement.

Experience working across multiple functions (e.g., marketing, sales, partnerships, product) to deliver outcomes.

Strong analytical skills, with experience using data to inform decisions and prioritize work.

Technical fluency and ability to partner effectively with engineering and data teams.

Experienceoperatingin complex or enterprise environments.

Excellent communication skills across technical, business, and executive audiences.

Ability to navigate ambiguity and drive alignment across diverse stakeholders.

Preferred

Experience in healthcare technology, clinical decision support, or provider-facing products.

Familiarity with clinician workflows and barriers to technology adoption.

Experience with AI/ML-powered products, including LLM-based features.

Understanding ofHIPAA, SOC 2, HITRUST, or similar regulatory environments.