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As an integral part of Learfield Studios content team, the Content Producer plays an important role on the ground at the university that assists in the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, student athletes, brands and local staff to ideate, create and execute a robust NIL content offering that will deliver across all stakeholders' goals.
Essential Duties & Responsibilities:
- Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
- Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders' voice, tone, and brand objectives.
- Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications.
- Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed.
- Build trust with student athletes and set them up for success across all NIL executions.
- In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department.
- Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios.
- Act as a liaison between the athletic department content team, Learfield local sales teams and national sales.
- Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy.
- Serve as an on-campus resource for student athletes and share best practices across content creation.
- Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis.
- Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership.
- Ability to lead distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to stakeholders.
Minimum Qualifications:
- 4+ years of experience in the sports or entertainment industry, with a focus on creating, writing, producing, directing, and editing video content to deliver high-quality content.
- Advanced proficiency in graphic and motion design, photography, and video shooting, producing and editing across various formats, including expertise with Adobe Creative Cloud.
- Demonstrated ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results.
- Experience producing content for multiple social platforms, with a deep understanding of best practices for each.
- Ability to thrive under tight deadlines in a fast-paced, dynamic environment.
- Strong understanding of how major and emerging social platforms-Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat, and others-function and engage their respective communities.
- Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership.
- Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives.
- Strong administrative, critical reasoning, and problem-solving skills.
- Highly organized, efficient, and detail oriented.
- Demonstrates unquestioned integrity and trustworthiness, with adherence to all Learfield, university, conference, and NCAA rules and regulations.
Preferred Qualifications:
- Prior experience in the sports industry, preferably within college athletics, is strongly preferred.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.