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Tv Research Director Jobs (NOW HIRING)

NBCUniversal

Director, UX Research

Manhattan, NY

We create world-class content, which we distribute across our portfolio of film, television, and ... Reporting directly to the Senior Director of User Research and Consumer Insights, they will ...

NBCUniversal

Director, UX Research

Manhattan, NY

We create world-class content, which we distribute across our portfolio of film, television, and ... Reporting directly to the Senior Director of User Research and Consumer Insights, they will ...

NBCUniversal

Director, UX Research

Manhattan, NY

We create world-class content, which we distribute across our portfolio of film, television, and ... Reporting directly to the Senior Director of User Research and Consumer Insights, they will ...

Gray Television

NEWS DIRECTOR - WEAU

Eau Claire, WI · On-site

We are the nation's largest owner of top-rated local television stations and digital assets serving ... research, discover, and distribute content. • Lead a culture that owns enterprise reporting ...

GRAY TELEVISION

NEWS DIRECTOR - WEAU

Eau Claire, WI · On-site

We are the nation's largest owner of top-rated local television stations and digital assets serving ... research, discover, and distribute content. • Lead a culture that owns enterprise reporting ...

WOWK-TV

Director of Sales

Sacramento, CA

Nexstar.tv. We're seeking a dynamic, strategic and relationship-driven Director of Multi-Platform ... Research, implement and integrate AI systems to automate inventory, pricing, and other required ...

Hearst Television

Temporary Sales Director

Manhattan, NY · On-site

$75/hr

Experience selling web, mobile, digital, television, and/or radio advertising solutions. * Strong ... Ability to effectively leverage research and audience insights to support sales efforts. * Strong ...

Hearst

Local Sales Manager

Fort Myers, FL · On-site

You will report to the Director of Sales. At Hearst Television, you'll work for one of the nation ... Advise the Research Director on the creation of research pieces to help with our sales efforts

Hearst

Local Sales Manager

Fort Myers, FL · On-site

You will report to the Director of Sales. At Hearst Television, you'll work for one of the nation ... Advise the Research Director on the creation of research pieces to help with our sales efforts

Hearst Newspapers

Local Sales Manager

Fort Myers, FL · On-site

You will report to the Director of Sales. At Hearst Television, you'll work for one of the nation ... Advise the Research Director on the creation of research pieces to help with our sales efforts

Hearst

Local Sales Manager

Fort Myers, FL · On-site

You will report to the Director of Sales. At Hearst Television, you'll work for one of the nation ... Advise the Research Director on the creation of research pieces to help with our sales efforts

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Tv Research Director information

See salary details

$57.5K

$191.3K

$230.5K

How much do tv research director jobs pay per year?

As of Sep 10, 2026, the average yearly pay for tv research director in the United States is $191,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $135,500.00 and $229,000.00 per year, depending on experience, location, and employer.

What does a TV Research Director do?

A TV Research Director is responsible for overseeing and managing the research activities related to television programming and audience measurement. They analyze viewership data, track ratings, and interpret trends to help inform programming decisions and advertising strategies. The Research Director collaborates with producers, executives, and marketing teams to provide insights that can improve a network’s competitiveness and audience engagement. Their work is essential for understanding what content resonates with viewers and guiding future content development.

What are the key skills and qualifications needed to thrive as a TV Research Director?

To thrive as a TV Research Director, you need expertise in audience measurement, data analysis, and media research, typically supported by a degree in communications, marketing, or a related field. Familiarity with industry-standard analytics tools such as Nielsen ratings, comScore, and data visualization software is crucial. Strong leadership, strategic thinking, and clear communication skills help drive insights and collaboration across departments. These competencies are essential for delivering actionable insights that shape programming, advertising strategies, and overall network growth.

What are some common challenges faced by a TV Research Director when managing multiple projects simultaneously?

As a TV Research Director, one frequent challenge is balancing the demands of multiple research projects, each with its own deadlines and stakeholders. Coordinating cross-functional teams, ensuring data accuracy, and adapting to rapidly changing programming schedules require strong organizational and communication skills. It's crucial to prioritize tasks effectively and delegate responsibilities, while maintaining oversight on quality and strategic alignment with network goals. Staying adaptable and fostering open communication within your team can help mitigate stress and ensure successful project delivery.

What is the difference between Tv Research Director vs Tv Research Analyst?

AspectTv Research DirectorTv Research Analyst
Required CredentialsBachelor's degree, often master's; experience in media researchBachelor's degree in marketing, media, or related field; entry-level to mid-level experience
Work EnvironmentLeadership role overseeing research teams and strategiesData collection, analysis, and reporting; more hands-on with data
Employer & Industry UsageMedia companies, TV networks, advertising agenciesMedia research firms, TV networks, marketing departments

The Tv Research Director focuses on leading research teams and developing strategies, while the Tv Research Analyst primarily conducts data analysis and reporting. Both roles require media research experience, but the director role involves more leadership and strategic planning.

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Tv Research Director jobs near you
Infographic showing various Tv Research Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 78% Physical, 4% Hybrid, and 18% Remote job distribution, with an average salary of $191,320 per year, or $92 per hour.

Creative Services Director

Oklahoma City, OK • On-site

Hearst Television
Broadcasting • 1 - 5K employees
Learn more about Hearst Televisionexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago

Job description

KOCO-TV is seeking a highly motivated and dynamic Creative Services Director to lead the station's brand vision and execution. This role reports directly to the General Manager. The ideal candidate is a versatile, hands-on creative leader with the ability to shoot, write, and edit, while working efficiently within Adobe Creative Suite. They must thrive in a fast-paced environment, managing multiple projects simultaneously while elevating and maintaining the look, feel, and voice of a legacy brand. As the station's brand manager, this individual will lead a team of three talented writers and producers, developing and executing targeted, research-driven promotional campaigns across multiple platforms. These campaigns should strengthen KOCO-TV's connection with its audience and drive measurable growth. The successful candidate will bring a proven track record of brand growth, along with demonstrated experience building, mentoring, and inspiring high-performing teams. Strategic thinking, creative innovation, and strong leadership skills are essential for success in this role.

 Job Responsibilities: 

  • Manage production of compelling image, sweeps and special event campaigns for all platforms
  • Schedule staff station community and promotional events
  • Responsible for the development and execution of station promotion for our linear platform, MeTV, KOCO.com and app along with Very Local Oklahoma
  • Supervise creative team in brand, image, and daily topical promotion
  • Produce on and off-air promotions
  • Special projects coordination & fulfillment
  • Produce effective news & programming promotion
  • Produce & post targeted social media marketing
  • Manage inventory for daily on-air logs as directed and as needed
  • Attend outside community functions or meetings
  • Identify and implement strategies for increasing station ratings and brand awareness

  • In-person attendance is required

Requirements:

  • A minimum of 5 years in station marketing/promotion/brand management.
  • Wide Orbit and ENPS experience is a plus
  • Must have a winning attitude and a commitment to excellence and quality promotion
  • Must have proven skills of collaborating with News staff and station personnel
  • Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience
  • Non-linear editing required; efficient in Adobe Creative Suite or similar application 
  • Creative writing and conceptualization; able to craft compelling messages based on station research
  • Excellent verbal communication & strong writing skills
  • Detailed oriented & organized
  • Excellent communication & interpersonal skills
  • Demonstrated personnel management and development skills
  • Graphic Skills preferred
  • Valid driver's license (hire is contingent on good driving record)
  • Related experience and/or training considered as well as a combination of education and experience
  • Military training from Defense Information School (DINFOS) will be considered
  • Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services 
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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