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Tv Research Director Jobs (NOW HIRING)

Cox Media Group

Senior Research Analyst - WSB TV

Atlanta, GA · On-site

$111K - $112K/yr

Work with the Research Director to update rating estimates via the WOMS Avail System in a timely manner. * Produce research-based sales collateral for the sales staff based on WSB-TV's Nielsen and ...

Cox Media Group

Senior Research Analyst - WSB TV

Atlanta, GA · On-site

$111K - $112K/yr

Work with the Research Director to update rating estimates via the WOMS Avail System in a timely manner. * Produce research-based sales collateral for the sales staff based on WSB-TV's Nielsen and ...

Lionsgate

Director, Global Research

Santa Monica, CA · On-site

Summary of Position Lionsgate is seeking a Director, Global Research to report to the SVP, Ratings ... Oversee tracking and performance of current and library TV and Film * Translate complex ratings and ...

Hearst Television

KMBC Sales Intern

Kansas City, MO

$14.75 - $19.75/hr

... television station. The Sales Department generates revenue for the stations by utilizing our ... RESEARCH Engage with our Research Director, Sales Managers, and Account Executives to help glean ...

Hearst Television

Local Sales Manager

Rogers, AR

Advise the Research Director in the creation of research pieces to help with our sales efforts ... Related military experience will be considered Values in Action At Hearst Television we tell ...

Hampton City Schools

Television Engineer

Hampton, VA · On-site

$50K - $67K/yr

Andrew Foley, Director of Television Services (PEG-TV) Employment Period: 12 Months Employment ... Research, design, and install systems, including but not limited to control room equipment, master ...

Hearst

2026 WLWT Summer Intern - Sales

Cincinnati, OH

$14.50 - $19.50/hr

WLWT TV, the Hearst Television owned NBC affiliate in Cincinnati is recruiting college students for ... May shadow research director during programming/research/informational meetings. Successful ...

Hearst

2026 WLWT Summer Intern - Sales

Cincinnati, OH

$14.50 - $19.50/hr

WLWT TV, the Hearst Television owned NBC affiliate in Cincinnati is recruiting college students for ... May shadow research director during programming/research/informational meetings. Successful ...

Hampton City Schools

Television Engineer

Hampton, VA

$50K - $67K/yr

Andrew Foley, Director of Television Services (PEG-TV) Employment Period: 12 Months Employment ... Research, design, and install systems, including but not limited to control room equipment, master ...

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Tv Research Director information

See salary details

$57.5K

$191.3K

$230.5K

How much do tv research director jobs pay per year?

As of Jul 1, 2026, the average yearly pay for tv research director in the United States is $191,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $135,500.00 and $229,000.00 per year, depending on experience, location, and employer.

What is the difference between Tv Research Director vs Tv Research Analyst?

AspectTv Research DirectorTv Research Analyst
Required CredentialsBachelor's degree, often master's; experience in media researchBachelor's degree in marketing, media, or related field; entry-level to mid-level experience
Work EnvironmentLeadership role overseeing research teams and strategiesData collection, analysis, and reporting; more hands-on with data
Employer & Industry UsageMedia companies, TV networks, advertising agenciesMedia research firms, TV networks, marketing departments

The Tv Research Director focuses on leading research teams and developing strategies, while the Tv Research Analyst primarily conducts data analysis and reporting. Both roles require media research experience, but the director role involves more leadership and strategic planning.

What are the key skills and qualifications needed to thrive as a TV Research Director, and why are they important?

To thrive as a TV Research Director, you need expertise in audience measurement, data analysis, and media research, typically supported by a degree in communications, marketing, or a related field. Familiarity with industry-standard analytics tools such as Nielsen ratings, comScore, and data visualization software is crucial. Strong leadership, strategic thinking, and clear communication skills help drive insights and collaboration across departments. These competencies are essential for delivering actionable insights that shape programming, advertising strategies, and overall network growth.

What are some common challenges faced by a TV Research Director when managing multiple projects simultaneously?

As a TV Research Director, one frequent challenge is balancing the demands of multiple research projects, each with its own deadlines and stakeholders. Coordinating cross-functional teams, ensuring data accuracy, and adapting to rapidly changing programming schedules require strong organizational and communication skills. It's crucial to prioritize tasks effectively and delegate responsibilities, while maintaining oversight on quality and strategic alignment with network goals. Staying adaptable and fostering open communication within your team can help mitigate stress and ensure successful project delivery.

What does a TV Research Director do?

A TV Research Director is responsible for overseeing and managing the research activities related to television programming and audience measurement. They analyze viewership data, track ratings, and interpret trends to help inform programming decisions and advertising strategies. The Research Director collaborates with producers, executives, and marketing teams to provide insights that can improve a network’s competitiveness and audience engagement. Their work is essential for understanding what content resonates with viewers and guiding future content development.
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Tv Research Director jobs near you
Infographic showing various Tv Research Director job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 86% Full Time, and 13% Part Time. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $191,320 per year, or $92 per hour.
Senior Research Analyst - WSB TV

Senior Research Analyst - WSB TV

Cox Media Group

Atlanta, GA

$111K - $112K/yr

Other

Posted 6 days ago

Cox Media Group rating

6.9

Company rating: 6.9 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

45th of 67 rated media

Job description

Location: GA-Atlanta

Job Title:  Senior Research Analyst - WSB TV

Position Overview

The WSB-TV Research Analyst supports the Research Director and WSB-TV sales staff. Key duties include maintaining avail system inventory, assisting in providing key research information to the sales staff, input of client orders and producing collateral materials related to WSB-TV's Nielsen and Comscore performance. This is a full-time, onsite position. Mornings are emphasized as critical because most projects are assigned and new requests are made during this time.

Essential Duties and Responsibilities
  • Work with the Research Director to update rating estimates via the WOMS Avail System in a timely manner.
  • Produce research-based sales collateral for the sales staff based on WSB-TV's Nielsen and Comscore performance.
  • Produce one-sheet materials for regular WSB-TV programming, sports, and special events. In addition, this role will update station sweep review presentations and other sales-related presentations.
  • Support sales staff with qualitative research such as Marshall Marketing and MediaRadar.
  • Provide backup of the daily distribution of Nielsen reports and run special Nielsen ratings reports such as Grabix, quarter-hour flows, and zip code reports.
  • Enter TV sales orders into the internal operating system while adhering to strict deadlines and maintaining schedules and paperwork.
  • Resolve advertiser schedule discrepancies and support local sales account executives and managers with various tasks.
Minimum Qualifications
  • An associate or bachelor's degree in marketing, communications, or a related field or equivalent experience.
  • A minimum of 3 years of media sales or research-related experience.
  • Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel) and  the ability to master Nielsen Arianna, NLTV, Comscore TV Essentials, WideOrbit Media Sales, and MediaRadar software.
  • Strong organizational, analytical and problem-solving skills are essential and the ability to multitask and switch focus rapidly.
  • Excellent written and oral communication skills and accurate data entry skills
  • Ability to work independently and collaboratively in a fast-paced environment with a sense of urgency
  • Strong customer service skills, accountability, motivation, and the capacity to meet deadlines effectively.
  • Onsite essential role
Preferred Qualifications
  • Working knowledge of consumer research services such as Marshall Marketing and Scarborough
  • Previous television and/or advertising agency experience
  • Preferred knowledge of Nielsen and Comscore rating systems

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2104    #LI-Onsite

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