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Toy Packaging Design Jobs (NOW HIRING)

You have a thorough understanding of the toy product design-development processes * With strong ... Partner with Mattel's cross-function team of experts in Marketing, Packaging, Engineering and ...

Assoc Manager Product Designer

El Segundo, CA · On-site

$201K/yr

You have a thorough understanding of the toy product design-development processes * With strong ... Partner with Mattel's cross-function team of experts in Marketing, Packaging, Engineering and ...

Assoc Manager Product Designer

El Segundo, CA · On-site

$201K/yr

You have a thorough understanding of the toy product design-development processes * With strong ... Partner with Mattel's cross-function team of experts in Marketing, Packaging, Engineering and ...

Work collaboratively with product design, packaging design, marketing, licensing, and other ... Conducts competitive and consumer analysis, understanding and applying toy trends and play patterns.

Work collaboratively with product design, packaging design, marketing, licensing, and other ... Conducts competitive and consumer analysis, understanding and applying toy trends and play patterns.

Sr. Designer

Santa Monica, CA · On-site

$77K - $90K/yr

... toy nerd! - Cool hunt for trends and consumer insights to identify new ways to play, explore design ... Packaging and Sales. * Management of product design throughout the development process. Skills ...

Designer

Santa Monica, CA · On-site

$70K - $77K/yr

... Packaging and Sales. Skills & Experience required: * 2-3 years design/product development experience within the consumer product or (preferably) the toy industries. * Degree in design, illustration ...

... packaging. * Pitch and present design ideas confidently to key stakeholders and leadership. What are your skills and experience? * Previous experience in toy design (preschool toy experience is a ...

... packaging. * Pitch and present design ideas confidently to key stakeholders and leadership. What are your skills and experience? * Previous experience in toy design (preschool toy experience is a ...

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$68.7K

$94.5K

How much do toy packaging design jobs pay per year?

As of Jun 10, 2026, the average yearly pay for toy packaging design in the United States is $68,738.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Toy Packaging Designer, and why are they important?

To thrive as a Toy Packaging Designer, you need a strong background in graphic design, color theory, and product branding, often supported by a degree in design or a related field. Proficiency with design software such as Adobe Illustrator, Photoshop, and knowledge of packaging materials and printing processes are essential. Creativity, attention to detail, and strong collaboration skills help designers create engaging and functional packaging that appeals to both children and parents. These skills ensure the packaging is visually attractive, meets safety and regulatory requirements, and enhances the product's marketability.

What is the difference between Toy Packaging Design vs Product Packaging Designer?

AspectToy Packaging DesignProduct Packaging Designer
CredentialsDesign degree, portfolio, industry-specific knowledgeDesign degree, portfolio, industry-specific knowledge
Work EnvironmentToy companies, creative studios, manufacturing plantsConsumer goods companies, branding agencies, manufacturing
Industry UsagePrimarily in toy and entertainment sectorsAcross various consumer product sectors
Search & ComparisonOften compared for packaging design roles in toysBroader packaging design roles in consumer goods

While both roles involve packaging design, Toy Packaging Design focuses specifically on creating packaging for toys, emphasizing safety, playfulness, and branding targeted at children. Product Packaging Designers work across multiple industries, designing packaging for a wide range of consumer products. The key differences lie in industry focus, target audience, and specific design considerations.

How does a Toy Packaging Designer typically collaborate with marketing and product development teams during a project?

Toy Packaging Designers work closely with marketing and product development teams to ensure that packaging not only protects the toy but also effectively communicates the brand and appeals to the target audience. Regular meetings are held to discuss design concepts, branding guidelines, and regulatory requirements. Designers often present mock-ups and prototypes for feedback, making iterative changes based on input from both marketing and product teams. This collaborative process helps ensure the final packaging supports sales objectives and complies with safety standards.

What is toy packaging design?

Toy packaging design is the process of creating the visual and structural packaging for toys. This involves developing appealing graphics, choosing materials, and ensuring the packaging protects the toy while also attracting customers on the shelf. Designers must consider safety regulations, brand identity, sustainability, and user experience. Effective toy packaging both markets the product and ensures it arrives safely to consumers.
More about Toy Packaging Design jobs
What cities are hiring for Toy Packaging Design jobs? Cities with the most Toy Packaging Design job openings:
What states have the most Toy Packaging Design jobs? States with the most job openings for Toy Packaging Design jobs include:
What job categories do people searching Toy Packaging Design jobs look for? The top searched job categories for Toy Packaging Design jobs are:
Infographic showing various Toy Packaging Design job openings in the United States as of June 2026, with employment types broken down into 96% Full Time, and 4% Part Time. Highlights an 96% In-person, and 4% Hybrid job distribution, with an average salary of $68,738 per year, or $33 per hour.
Associate Manager, Toy Marketing - Jurassic World Action Figures

Associate Manager, Toy Marketing - Jurassic World Action Figures

Mattel

El Segundo, CA

$35.25 - $48.25/hr

Full-time

Posted 20 days ago


Mattel rating

8.1

Company rating: 8.1 out of 10

Based on 24 frontline employees who took The Breakroom Quiz


Job description

Company Description

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 
We are currently seeking an Associate Toy Marketing Manager for our Jurassic World Action Figures, Global Brand Team. 

On the Global Brand Marketing team, we oversee the global brand strategy, developing and managing the toy line, and spearheading marketing plans for regional teams to execute in market. The Associate Toy Marketing Manager will play an important role in setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Sr. Manager and cross-functional teams, the Associate Toy Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs within budgets that can be maximized across global retail and ecommerce. 

What Your Impact Will Be: 

  • Ensure all brand marketing projects are supported by business strategy, objectives and insights 
  • Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and lines of business 
  • Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights 
  • Communicate regularly with regional teams and lines of business to ensure needs are being met 
  • Actively manage licensor partner relationship through business performance reporting, product line development updates, and other ad-hoc requests to ensure alignment 
  • Prepare for and deliver presentations that convey a strategic message to large audiences 
  • Present with confidence to drive brand strategy and products 
  • Brief and develop marketing assets by working with internal teams and external agency partners 
  • Help develop global marketing campaigns for execution at a local level 
  • Monitor key trends, brands and competitors' performance in all markets 
  • Lead global business reporting and analysis 
  • Act as point of contact for brand inquiries and dissemination of brand information and assets 
  • Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions 
Qualifications

What We're Looking For:

  • 5+ years (3 years with MBA) experience in marketing, preferably in product development 
  • Experience with company/product/marketing that is rooted in consumer trends 
  • Thorough understanding of marketing mix and KPIs 
  • Experience analyzing data and managing financials 
  • Ability to synthesize data and pull insights to create recommendations 
  • Strong skills presenting in front of large groups 
  • Highly organized, independent and detail oriented with strong follow up skills 
  • Strong time management, planning and project execution skills 
  • Excellent written and verbal communication skills 
  • Strong interpersonal skills with the ability to build solid collaborative relationships 
  • Passion for toy and entertainment  
     

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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