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Toy Fair Jobs (NOW HIRING)

Mattel

2nd shift Lead Person

Jonestown, PA · On-site

$14 - $18.75/hr

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and ... Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified ...

Mattel

2nd shift Seasonal Supervisor

Jonestown, PA · On-site

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and ... Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified ...

Mattel

2nd shift Seasonal Line Lead

Jonestown, PA · On-site

$15.75 - $20/hr

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and ... Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified ...

Mattel

1st shift Seasonal Line Lead

Jonestown, PA · On-site

$15.75 - $20/hr

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and ... Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified ...

Mattel

Sr Warehouse Associate - B2B

Jonestown, PA · On-site

$15 - $17.75/hr

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and ... Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified ...

Mattel

Be Seen First

Industrial Maintenance Technician - PLC & Electrical

Madison, WI · On-site

$35 - $40/hr

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and ... Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified ...

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Toy Fair information

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How much do toy fair jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for toy fair in the United States is $17.60, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $18.99 per hour, depending on experience, location, and employer.

What is the difference between Toy Fair vs Toy Designer?

AspectToy FairToy Designer
Primary RoleEvent/Trade ShowProduct Development
Required SkillsEvent Planning, MarketingCreative Design, Prototyping
Work EnvironmentConvention Centers, Trade ShowsDesign Studios, Offices
Industry UsageIndustry EventProduct Creation

While Toy Fair is an industry event showcasing toys, a Toy Designer is a professional responsible for creating and designing toys. The two roles differ in function: Toy Fair focuses on event organization and industry promotion, whereas Toy Designers focus on product development and creative design. Understanding these differences helps clarify career paths and industry involvement.

What are some common challenges faced when working as an exhibitor or organizer at a Toy Fair, and how can they be addressed?

One common challenge is managing tight schedules and coordinating logistics, such as booth setup and product demonstrations, within strict timeframes. Exhibitors and organizers also need to effectively engage with a diverse audience, ranging from buyers to media representatives, often requiring strong communication and presentation skills. To address these challenges, it's helpful to plan early, delegate responsibilities within your team, and utilize available event resources or support staff. Networking with other exhibitors and staying adaptable to last-minute changes can also make the experience smoother and more rewarding.

What is a Toy Fair?

A Toy Fair is a large trade event where toy manufacturers, distributors, and retailers gather to showcase new and upcoming toys, games, and related products. These fairs provide opportunities for businesses to network, make deals, and discover the latest trends in the toy industry. While some Toy Fairs are open exclusively to industry professionals, others may have designated days for the public to attend. Major Toy Fairs, such as the New York Toy Fair or Spielwarenmesse in Germany, attract exhibitors and visitors from around the world.

What are the key skills and qualifications needed to thrive as a Toy Fair event coordinator, and why are they important?

To thrive as a Toy Fair Event Coordinator, you need strong organizational skills, experience in event planning, and a background in marketing or business, often supported by a relevant degree. Familiarity with event management software, registration platforms, and digital marketing tools is typically required. Exceptional communication, problem-solving abilities, and attention to detail help you build relationships with vendors and ensure smooth event execution. These skills are crucial for orchestrating successful events that drive industry engagement and attendee satisfaction.
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Toy Fair jobs near you
Infographic showing various Toy Fair job openings in the United States as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $36,617 per year, or $17.6 per hour.

Manager, Brand Strategy & Activation - Matchbox

Mattel

El Segundo, CA • On-site

$120 - $190/hr

Other

Re-posted 14 hours ago

Mattel rating

8.4

Company rating: 8.4 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

Job description

Overview

The Manager, Brand Strategy & Activation will support the Sr Manager in defining the long‑term brand vision, positioning, and cross‑category strategy for Mattel’s franchises. The role involves developing and executing strategies that accelerate brand awareness, drive launches, and grow the full franchise business. The manager will serve as the primary face of the brand, both internally and externally, leading cross‑franchise teams to execute the brand vision and strategy.

Responsibilities Brand Strategy
  • Partner with leadership to define brand vision, mission, and positioning
  • Steward brand equity across all categories (toys and franchise verticals)
  • Lead consumer insight work and make informed recommendations to inform equity and purpose
  • Develop portfolio strategy in partnership with leadership
  • Establish global brand guardrails (visual identity, tone, messaging pillars) to allow cross‑functional empowerment
  • Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
  • Develop content in partnership with Mattel Studios to ensure brand objectives and alignment
  • Serve as the cross‑functional integrator between content, product, experiences, retail, and marketing
Brand Activation
  • Plan brand moments (anniversaries, entertainment launches, retail programs) that support all lines of business
  • Translate brand strategy into campaigns, content, and activations
  • Plan and execute integrated marketing plans (digital, retail, social, influencer, events, PR)
  • Manage media strategy in partnership with regional marketing leads and creative production, ensuring consistency with brand positioning and product highlights
  • Create brand stories that drive demand, brand love, and consumer loyalty
  • Manage external agency scope and strategy in partnership with Brand Creative
  • Track and report on campaign performance (awareness, engagement, conversion)
  • Track and report on brand health through consumer engagement, sales performance, and cultural impact
Qualifications
  • 6+ years of experience in marketing, with a minimum 3 years in brand marketing
  • Experience with franchise management/marketing, content marketing, retail/commercial marketing, social media marketing, PR, and influencer marketing
  • Strategic thinker able to define brand vision and multi‑year roadmaps
  • Strong consumer insights and research skills, with the ability to synthesize data and pull insights to create recommendations
  • Thorough understanding of marketing mix and KPIs
  • Bold thinker with a finger on the pulse of culture, balancing creative and data‑driven decision making
  • Thrives in a fast‑paced and creative environment
  • Skilled at influencing Entertainment, Product, Marketing, and Franchise teams without direct authority
  • Financial acumen with experience managing P&L at brand or category level
  • Excellent communication skills, storytelling, presentations, and influencing senior leadership
  • Strong PowerPoint, Outlook, Word, and Excel skills
Equal Opportunity Employer

Mattel is an Equal Opportunity Employer and welcomes all job seekers. All applicants will receive consideration for employment regardless of race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, or any other basis protected by applicable federal, state, or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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