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Toy Development Jobs in California (NOW HIRING)

Jazwares

Senior Toy Designer - Dolls

Culver City, CA

$111K - $119K/yr

As the Senior Toy Designer in our Dolls division, you will successfully lead the design and development of innovative doll lines for high-profile licensed brands. This role requires an expert balance ...

Jazwares

Senior Toy Designer - Dolls

Culver City, CA · On-site

$111K - $119K/yr

As the Senior Toy Designer in our Dolls division, you will successfully lead the design and development of innovative doll lines for high-profile licensed brands. This role requires an expert balance ...

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Toy Development information

What kind of jobs in media bring in $150,000 a year?

In media-related roles, positions such as senior media executives, media directors, or high-level producers can earn $150,000 or more annually, especially in large companies or with extensive experience. These roles often require strong leadership skills, industry knowledge, and sometimes advanced degrees or certifications, and may involve long hours and high-pressure environments.

How much do Toy Designers get paid?

Toy designers typically earn a median annual salary of around $50,000 to $70,000, depending on experience, location, and company size. Entry-level positions may start lower, while experienced designers or those working for major toy companies can earn higher salaries and benefits. Skills in CAD software, creativity, and knowledge of safety standards are important in this field.

What is the difference between Toy Development vs Toy Design?

AspectToy DevelopmentToy Design
Primary FocusOverseeing the entire process from concept to production, including engineering, manufacturing, and testing.Creating the visual and conceptual design of toys, focusing on aesthetics and user experience.
Required SkillsProduct management, engineering knowledge, project coordination, understanding of manufacturing processes.Creative skills, sketching, 3D modeling, understanding of materials and ergonomics.
Work EnvironmentCollaborative with engineers, manufacturers, and marketers in toy companies or studios.Design studios, toy companies, or freelance environments focusing on conceptual work.

While toy development involves managing the entire production process, toy design concentrates on creating the toy's appearance and concept. Both roles are essential and often overlap, but toy development ensures the product is feasible and manufacturable, whereas toy design emphasizes creativity and user appeal.

What jobs in the US pay 300,000 a year?

In the field of toy development, senior roles such as lead designers, product managers, or executive positions like VP of Product can reach or exceed $300,000 annually, especially with experience, bonuses, and stock options. These roles typically require advanced skills, industry experience, and often involve managing large teams or strategic planning.

What qualifications do you need to be a Toy Designer?

Toy designers typically need a bachelor's degree in industrial design, toy design, or a related field. Strong skills in drawing, 3D modeling, and knowledge of safety standards are important, along with creativity and experience with design software like Adobe Illustrator or CAD programs.
What are popular job titles related to Toy Development jobs in California? For Toy Development jobs in California, the most frequently searched job titles are:
What job categories do people searching Toy Development jobs in California look for? The top searched job categories for Toy Development jobs in California are:
Toy Development jobs near you
Infographic showing various Toy Development job openings in California as of July 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.
Associate Manager, Toy Marketing, Barbie

Associate Manager, Toy Marketing, Barbie

Mattel, Inc.

El Segundo, CA • On-site

$35.25 - $48.25/hr

Full-time

Re-posted 14 days ago

Mattel rating

8.4

Company rating: 8.4 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

Job description

Job Summary:
Mattel, Inc. is a leading global toy and family entertainment company known for its iconic brands. The Associate Manager of Toy Marketing will collaborate with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline.
Responsibilities:
• Develop toy strategy by segment (core, premium, collector, preschool, etc.).
• Manage toy pricing architecture and competitive positioning.
• Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Own consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design/R&D to bring toys from concept to shelf.
• Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels
• Own toy business performance (revenue, margin, SKU productivity).
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling.
Qualifications:
Required:
• 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Project management Managing complex product development timelines.
• Roles in category management, product marketing, or product development.
• Experience partnering with design and manufacturing.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
• Product strategy & roadmap Ability to define toy segments, pricing ladders, and innovation cycles.
• Collaboration with design/R&D Comfort working with creative, engineering, and manufacturing teams.
• Retail/channel knowledge Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
• Business & financial management Strong grasp of SKU productivity, margin targets, and overall toy category P&L.
• Financial acumen Experience with P&L at the brand or category level.
• Communication skills Excellent at storytelling, presentations, and influencing senior leadership.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
Company:
We empower generations to explore the wonder of childhood and reach their full potential. Founded in 1945, the company is headquartered in El Segundo, USA, with a team of 10001+ employees. The company is currently Late Stage.

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