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Tourism Marketing Manager Jobs (NOW HIRING)

Addison Group

Partner Marketing Coordinator

Washington, DC · Remote

$26 - $29/hr

Travel and Tourism / Marketing Location (city, state): Washington, DC (Remote, local to the DMV ... This person will manage the full newsletter process from start to finish, support outreach projects ...

Simon Property Group, Inc.

Coordinator, Marketing

Novi, MI · On-site

$39K - $54K/yr

This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

OWA

Marketing Manager

Foley, AL · On-site

Manage day-to-day operations of the marketing department, serving as the primary point of contact ... Evaluate co-op advertising opportunities with Gulf Shores/Orange Beach tourism boards, Alabama ...

Prime Outlets

Coordinator, Marketing

Novi, MI · On-site

$39K - $54K/yr

This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

Prime Outlets

Coordinator, Marketing

Orlando, FL · On-site

$39K - $54K/yr

This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

Prime Outlets

Coordinator, Marketing

Carlsbad, CA

$44K - $60K/yr

This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

Prime Outlets

Coordinator, Marketing

Waldorf, MD

$41K - $56K/yr

This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

Prime Outlets

Coordinator, Marketing

Orlando, FL

$39K - $54K/yr

This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

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Tourism Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do tourism marketing manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for tourism marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a tourism marketing manager?

To thrive as a Tourism Marketing Manager, you need expertise in marketing strategy, market research, and tourism industry knowledge, often supported by a degree in marketing, tourism, or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools, and certifications such as Google Analytics or HubSpot are typically required. Strong communication, creativity, and relationship-building skills help distinguish top performers in this role. These skills are essential for effectively attracting visitors, building brand awareness, and driving growth in the competitive tourism sector.

What does a tourism marketing manager do?

A Tourism Marketing Manager is responsible for promoting travel destinations, attractions, or tourism-related services to attract visitors. They develop marketing strategies, manage advertising campaigns, and collaborate with tourism boards, hospitality partners, and media outlets. Their role often includes analyzing market trends, organizing events, and using digital platforms to reach target audiences. Ultimately, they aim to increase tourism revenue and enhance the destination's image.

What is the difference between Tourism Marketing Manager vs Tourism Marketing Coordinator?

AspectTourism Marketing ManagerTourism Marketing Coordinator
CredentialsBachelor’s degree in marketing, tourism, or related field; experience in marketing managementAssociate or bachelor’s degree; entry-level marketing experience
Work EnvironmentSupervises teams, develops strategies, manages campaignsSupports marketing activities, assists with campaign execution
Industry UsageLeads marketing efforts for tourism organizations, destinations

The Tourism Marketing Manager typically oversees marketing strategies and manages teams, requiring more experience and credentials. In contrast, the Tourism Marketing Coordinator supports campaign implementation and has entry-level responsibilities. Both roles are essential in tourism marketing but differ in scope and seniority.

What are some common challenges tourism marketing managers face when promoting destinations in a competitive market?

Tourism Marketing Managers often encounter challenges such as differentiating their destination from similar locations, adapting campaigns to various target audiences, and responding quickly to fluctuations in travel trends. They must also navigate budget constraints while maximizing reach and engagement through digital and traditional channels. Collaboration with local stakeholders, such as hotels, attractions, and government agencies, is key to building unified and compelling campaigns that stand out in a crowded marketplace.
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Tourism Marketing Manager jobs near you
Infographic showing various Tourism Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Florida Marketing Manager

THINK FOOD GROUP LLC

Miami Beach, FL • On-site

$75 - $90K/hr

Full-time

Medical, Retirement

Posted 16 days ago

Job description

Description

Position: Florida Marketing Manager

Location: Florida (Orlando & Miami)
Reports To: Senior Director, Marketing

Salary: $75-$90k + benefits


About Jose Andres Group

Jose Andres Group (JAG) is a global hospitality company dedicated to changing the world through the power of food. With a portfolio of award-winning restaurants, bars, hotels, and culinary experiences, JAG creates unforgettable guest experiences rooted in innovation, hospitality, and purpose.


JAG is seeking a strategic, highly collaborative, and hands-on Florida Marketing Manager to lead marketing efforts across our restaurant portfolio throughout the state, from Orlando to Miami. This role will serve as the dedicated marketing lead for Florida, partnering closely with Operations, Events, PR, agency partners, hotel partners, and community stakeholders to drive guest engagement, restaurant traffic, event awareness, and brand visibility across multiple concepts and dining experiences.


Position Summary

Reporting to the Senior Director of Marketing, the Florida Marketing Manager will oversee regional marketing strategy and local execution for Jose Andres Group's restaurants and experiences across Florida. This role is responsible for driving business performance through integrated marketing campaigns, market-specific partnerships, community engagement, event support, and a strong in-market brand presence across Orlando, Miami, and the communities in between.


The ideal candidate is equally comfortable developing strategy, managing stakeholders and agency partners, and executing marketing initiatives that generate measurable results. They understand Florida's diverse hospitality and tourism landscape and can tailor marketing strategies to the distinct audiences, seasons, and business drivers of Central and South Florida. They also have experience building relationships across media, tourism, cultural, corporate, hotel, and community organizations.


Local Marketing & Community Engagement

  • Serve as the dedicated regional marketing lead for Jose Andres Group's Florida portfolio, partnering closely with restaurant leadership, hotel partners, and corporate stakeholders.
  • Develop and maintain strong relationships with local and regional media, influencers, concierge teams, hotel partners, destination marketing organizations, tourism bureaus, cultural institutions, nonprofit organizations, corporate partners, and key community stakeholders.
  • Identify and execute localized marketing opportunities, strategic partnerships, and community engagement initiatives that increase brand awareness and guest traffic.
  • Maintain a strong pulse on the dining, hospitality, tourism, entertainment, and cultural landscapes across Orlando, Miami, and surrounding Florida markets to identify opportunities for growth and visibility.
  • Regularly spend time in each restaurant and market to understand guest demographics, seasonal demand, operational priorities, and opportunities to increase covers and guest engagement.
  • Support localized outreach and community partnerships across Florida's diverse tourism, residential, business, and dining districts.

Events, Partnerships & Revenue Support

  • Partner closely with Operations and Events teams to support private dining, catering, group sales, and restaurant programming initiatives.
  • Develop market-specific strategies that support revenue growth through private events, corporate dining, celebrations, tourism partnerships, chef collaborations, and special experiences.
  • Collaborate cross-functionally to execute tentpole events, cultural programming, charitable partnerships, and community activations.
  • Support media events, influencer experiences, VIP hosting opportunities, and strategic partnership activations.

Requirements

Qualifications

  • 5-7+ years of experience in hospitality, restaurant, lifestyle, luxury, experiential, or hotel marketing.
  • Strong understanding of Florida's hospitality, dining, tourism, entertainment, and cultural landscape, particularly in Orlando and South Florida.
  • Proven success developing and executing integrated marketing campaigns, partnerships, events, and community engagement initiatives.
  • Experience managing external agencies and partners across public relations, paid media, content creation, and design.
  • Experience supporting luxury restaurants, hotels, event venues, or hospitality brands preferred.
  • Existing relationships within Florida's media, hospitality, tourism, hotel, corporate, and cultural communities strongly preferred.
  • Exceptional project management, communication, and relationship-building skills.
  • Ability to manage multiple priorities across geographically dispersed locations in a fast-paced environment while maintaining attention to detail.
  • Highly collaborative, proactive, and solutions-oriented.
  • Comfortable traveling regularly between Florida locations and working evenings and weekends as needed for events and activations.

In Return, We Offer You

  • Competitive base salary and performance-based bonus opportunities
  • Comprehensive health & wellness benefits
  • Retirement savings plans
  • Employee dining and partner discounts
  • Professional growth within an award-winning, values-driven hospitality group

Equal Opportunity EmployerJose Andres Group is an Equal Opportunity Employer and participates in the federal E-Verify Program.

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