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Tourism Analyst Jobs (NOW HIRING)

City Of Douglasville

TOURISM MANAGER

Douglasville, GA · On-site

... analyze tourism data and evaluate program performance. • Ability to supervise staff and manage multiple projects and initiatives. • Ability to represent the City professionally with public ...

The Town of Ocean City, MD

Tourism Intern

Ocean City, MD · On-site

$16/hr

Job Summary SUMMARY The Tourism Intern will support the daily operations of the Tourism Department ... Supplemental Information LANGUAGE SKILLS Ability to read, analyze, and interpret general business ...

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How much do tourism analyst jobs pay per year?

As of Jun 15, 2026, the average yearly pay for tourism analyst in the United States is $88,569.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $99,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Tourism Analyst position, and why are they important?

To thrive as a Tourism Analyst, you need strong analytical abilities, a background in economics, tourism, or data analysis, and proficiency in interpreting travel trends and market statistics. Familiarity with data visualization tools such as Tableau, statistical software like SPSS or R, and experience with CRM systems or geographic information systems (GIS) is often required. Effective communication, problem-solving aptitude, and attention to detail are crucial soft skills for presenting findings and collaborating with diverse stakeholders. These capabilities are essential to help tourism businesses and organizations make informed decisions and stay competitive in a dynamic industry.

What is the highest paying job in the travel industry?

In the travel industry, senior management roles such as Director of Tourism or Vice President of Tourism typically have the highest salaries. These positions often require extensive experience, strategic planning skills, and industry knowledge, and they can offer six-figure compensation packages. Specialized roles like luxury travel consultants or corporate travel managers may also earn high salaries depending on the company and location.

What is a Tourism Analyst job?

A Tourism Analyst is a professional who evaluates travel trends, tourism data, and market conditions to help businesses and governments make informed decisions. They analyze visitor demographics, spending patterns, and economic impacts to optimize tourism strategies. Their role often involves researching industry trends, forecasting demand, and providing insights to improve tourism experiences and maximize revenue.

What is the highest paid job in tourism?

The highest paid roles in tourism often include executive positions such as Tourism Director, General Manager of large resorts, or senior roles in travel companies, which can earn six-figure salaries. These positions typically require extensive experience, leadership skills, and industry knowledge, often supported by advanced degrees or certifications.

What are some typical challenges faced by Tourism Analysts in their daily work?

Tourism Analysts often grapple with rapidly changing travel trends, large and diverse datasets, and the need to accurately forecast visitor flows despite unpredictable factors such as economic shifts or global events. They must regularly synthesize information from various sources, including customer surveys, industry reports, and real-time booking data, which can be complex and time-consuming. However, working closely with marketing, sales, and destination management teams fosters cross-departmental insights and creative problem-solving. Navigating these challenges successfully can enhance strategic planning and contribute significantly to the organization's growth.

What is the highest paying job in travel and tourism?

In the travel and tourism industry, senior management roles such as Director of Tourism or General Manager typically have the highest salaries. These positions often require extensive experience, leadership skills, and industry knowledge, and they can offer six-figure compensation packages depending on the organization and location.

What does a travel analyst do?

A tourism analyst studies travel trends, customer preferences, and industry data to help organizations improve services and marketing strategies. They analyze data using tools like Excel or specialized software and often prepare reports to inform decision-making. The role requires strong analytical skills and knowledge of the tourism industry.
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Tourism Analyst jobs near you
Infographic showing various Tourism Analyst job openings in the United States as of June 2026, with employment types broken down into 10% Locum Tenens, 23% Full Time, 36% Part Time, 3% Temporary, 27% Contract, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $88,569 per year, or $42.6 per hour.
TOURISM MANAGER

TOURISM MANAGER

City Of Douglasville

Douglasville, GA • On-site

Full-time

Posted 29 days ago

Job description

JOB SUMMARY

The Tourism Manager leads and manages the City of Douglasville’s tourism and destination marketing initiatives through the Convention and Visitors Bureau (CVB). The position develops and implements tourism marketing strategies, manages the Welcome Center operations, supervises tourism staff, and coordinates initiatives that promote Douglasville as a visitor destination. Work is performed with considerable independence and requires collaboration with City leadership, community organizations, tourism partners, and regional agencies.


ESSENTIAL JOB FUNCTIONS

•Leads and manages the City of Douglasville’s Convention and Visitors Bureau (CVB) programs and initiatives in alignment with City Council goals and direction from the Assistant Conference Center and Tourism Director.

•Oversees daily operations of the Douglasville Welcome Center and supervises tourism staff, including hiring, training, and performance management.

•Serves as staff liaison to the CVB Advisory Board, coordinating meetings, preparing agendas, maintaining records, and ensuring alignment with City tourism goals.

•Prepares and administers the CVB annual budget and program of work, including oversight of tourism operations and gift shop revenue and expenditures.

•Develops and implements short- and long-range tourism marketing strategies to promote Douglasville as a visitor destination.

•Builds and maintains partnerships with regional tourism organizations, hotels, restaurants, attractions, tour operators, and community organizations to support tourism growth and economic development.

•Identifies target tourism markets through research and develops outreach strategies including group travel, weddings, reunions, and tour operator programs.

•Represents the City at trade shows, tourism events, and industry meetings to promote Douglasville and generate visitor activity.

•Coordinates familiarization (FAM) tours, media visits, and promotional events to increase awareness of Douglasville’s tourism offerings.

•Supports tourism development initiatives by collaborating with local businesses, hotels, and community organizations to increase overnight visitation and tourism opportunities.

•Oversees the Digital Marketing Coordinator and ensures tourism marketing initiatives align with broader City branding and promotional strategies.

•Tracks tourism performance metrics including visitor data, economic impact information, and hotel activity reports to evaluate program effectiveness.

•Plans and coordinates tourism-related initiatives and promotional events, including National Tourism Week and other destination marketing activities.

•Performs other related duties as assigned.


MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS

Requires Bachelor’s Degree in Business, Hospitality, Tourism, or closely related field; three (3) years of related and progressively responsible experience in field or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.


CERTIFICATION, LICENSE, AND SPECIAL REQUIREMENTS

Must possess and maintain a Valid Georgia Driver’s license.


KNOWLEDGE, SKILLS AND ABILITIES

•Knowledge of Convention and Visitors Bureau operations and tourism industry practices.

•Knowledge of destination marketing strategies and tourism promotion techniques.

•Knowledge of municipal budgeting practices and program administration.

•Skill in developing partnerships with community organizations and tourism stakeholders.

•Skill in written and verbal communication, including presentations and public outreach.

•Ability to analyze tourism data and evaluate program performance.

•Ability to supervise staff and manage multiple projects and initiatives.

•Ability to represent the City professionally with public officials, businesses, and community organizations.


PHYSICAL DEMANDS

Work requires sitting, standing, walking, and operating standard office equipment. The position may require lifting materials up to 25 pounds and occasional travel to meetings, tourism events, or City facilities.


WORK ENVIRONMENT

Work is performed primarily in an office environment with periodic travel to meetings, tourism events, and City facilities. The position may involve occasional outdoor activities and interaction with community partners, businesses, and the public.