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Tourism Research Analyst Jobs (NOW HIRING)

Tourism Specialist

Roanoke, VA · On-site

$84K - $134K/yr

Conduct market research to understand tourism trends, customer preferences, and emerging ... Economic Impact Analysis: Monitor and evaluate the economic impact of tourism on the local economy ...

Tourism Specialist

Roanoke, VA · On-site

$84K - $134K/yr

Conduct market research to understand tourism trends, customer preferences, and emerging ... Economic Impact Analysis: * Monitor and evaluate the economic impact of tourism on the local ...

Tourism Counselor

Spotsylvania, VA · On-site

$13.49 - $19.02/hr

Performs basic computer-based research and analysis on tourism and related topics. Documents findings on fact sheets, spreadsheets and charts, * Inventories brochures and merchandise on a regular ...

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Tourism Research Analyst information

See salary details

$38.5K

$74K

$99.5K

How much do tourism research analyst jobs pay per year?

As of Jul 2, 2026, the average yearly pay for tourism research analyst in the United States is $73,965.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What does a Tourism Research Analyst do?

A Tourism Research Analyst studies travel trends, visitor behaviors, and tourism market data to help organizations make informed decisions. They collect and analyze data from surveys, interviews, and tourism statistics to identify patterns and forecast future trends. Their insights help tourism boards, travel companies, and government agencies develop strategies to attract more visitors and improve services. Tourism Research Analysts often present their findings in reports or presentations to guide planning and marketing efforts.

What is the difference between Tourism Research Analyst vs Travel Data Analyst?

AspectTourism Research AnalystTravel Data Analyst
Required CredentialsBachelor's in Tourism, Hospitality, or related field; research skillsBachelor's in Data Science, Statistics, or related; analytical skills
Work EnvironmentResearch firms, tourism boards, hospitality companiesTravel agencies, airlines, hospitality industry
Employer & Industry UsageUsed for market analysis, tourism trends, policy planningUsed for travel pattern analysis, revenue optimization

While both roles involve analyzing travel-related data, a Tourism Research Analyst focuses on tourism trends and market research within the tourism industry, whereas a Travel Data Analyst specializes in analyzing travel data to optimize operations and revenue. The roles often overlap in skills and work environments but serve different primary objectives.

What are the key skills and qualifications needed to thrive as a Tourism Research Analyst, and why are they important?

To thrive as a Tourism Research Analyst, you need strong analytical skills, a background in statistics or economics, and typically a bachelor's degree in tourism, business, or a related field. Proficiency with data analysis software such as SPSS, Excel, or GIS systems, as well as experience with survey platforms, is often required. Exceptional communication, attention to detail, and problem-solving abilities help analysts translate complex data into actionable insights for stakeholders. These skills ensure accurate forecasting, strategic planning, and effective decision-making within the tourism industry.

What are some common challenges faced by Tourism Research Analysts when collecting and analyzing data from diverse travel markets?

Tourism Research Analysts often encounter challenges such as inconsistent data quality, limited access to up-to-date information, and language or cultural barriers when working with international sources. Additionally, rapidly changing travel trends and external factors like economic shifts or global events can make it difficult to obtain accurate forecasts. Analysts need to use a mix of quantitative and qualitative methods, collaborate closely with local partners, and stay adaptable to provide meaningful insights for stakeholders.
More about Tourism Research Analyst jobs
What cities are hiring for Tourism Research Analyst jobs? Cities with the most Tourism Research Analyst job openings:
What states have the most Tourism Research Analyst jobs? States with the most job openings for Tourism Research Analyst jobs include:
Infographic showing various Tourism Research Analyst job openings in the United States as of June 2026, with employment types broken down into 33% Full Time, and 67% Part Time. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $73,965 per year, or $35.6 per hour.
Senior Marketing Research Analyst

Senior Marketing Research Analyst

Finn Partners

Honolulu, HI • On-site

$75K - $90K/yr

Full-time

Posted 5 hours ago


FINN Partners rating

7.0

Company rating: 7.0 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

28th of 48 rated marketing agency


Job description

FINN Partners' Honolulu office is looking for a Senior Research Analyst for its growing primary research team. The Senior Research Analyst is responsible for providing analysis, reporting and insights to support clients' research objectives. This position will support a variety of research projects, using both qualitative and quantitative research methods. This is a great opportunity for an experienced primary researcher who is interested in sharpening their skills, while expanding to a wider range of research techniques.
To be considered for this role you will need to be located in Honolulu. You will be expected to be in the office at least 1 day a weekand may occasionally be required to work during evenings and weekends.
As a Senior Research Analyst you will have the opportunity to:
  • Synthesize and integrate large amounts of data into compelling, concise deliverables that meet clients' needs and expectations.
  • Summarize and analyze data; making recommendations related to research findings.
  • Report findings, complete with graphs illustrating data and written text explaining complex findings.
  • Explore, test, and integrate AI-powered tools to streamline qualitative analysis and quantitative data processing.
  • Process and prepare research data, including cleaning raw datasets, merging datasets for tracking projects, validating survey responses, data weighting, and coding open-ended responses for analysis.
  • Participate in research design and analysis planning sessions.
  • Collaborate with client services staff on research projects, setting timeline expectations and preparing reports for presentations.
The ideal candidate brings excellent written communication and organizational skills. An accomplished, results-driven professional with a high attention to detail. Additionally, they will bring a demonstrated knowledge of (or acute curiosity for) Hawaii's culture and its impact on business, understanding the role of primary research in marketing and public relations.
Along with the qualifications listed above, you will be considered as a candidate if you have:
  • Five (5) years' experience in professional field.
  • Knowledge and understanding of, or desire to learn, question and questionnaire design, data cleaning procedures, and applications of Generative AI and machine learning models within market research methodologies.
  • Practical market research/client experience with applied knowledge of advanced statistical and analytical techniques used in quantitative analysis.
  • A creative mindset, with the ability to visualize data in high-impact, client-ready ways using tools such as Canva and PowerPoint.
  • Ability to translate complex concepts and methodologies into easily understood language.
  • Knowledge of SPSS, SAS or other advanced statistical analysis software.
  • Experience utilizing AI-driven research platforms or prompt engineering for data synthesis
  • Experience with Tableau, DisplayR or similar data dashboarding tool.

Additional desirable qualifications include:
  • Bachelor's degree in a relevant field such as Market Research, Sociology, Psychology, Economics, Statistics, Marketing, Political Science, or a related discipline.
  • Strong analytical mindset with excellent attention to detail.
  • A foundational understanding of quantitative research principles and survey methodologies.
  • Mid to advanced level of knowledge of Microsoft Office Suite.
  • A natural curiosity and a strong desire to learn and grow professionally.
  • Flexibility to work in a fast-paced environment under tight deadlines with demanding quality requirements.
  • Ability to prioritize workload and manage multiple tasks simultaneously.
Compensation Range: $75,000 - $90,000 commensurate with experience.
To Apply
Please upload your resume and cover letter and indicate your desired salary in $US Dollars.
About Anthology Research
Located in Honolulu, Anthology Research offers the latest in online and traditional research capabilities and a field staff well experienced in onsite and offsite/interview research. While we're part of Hawaii's largest integrated marketing firm, we have strict firewalls in place to ensure full client confidentiality.
We are a full-service research company with an in-house CATI-equipped call center and state-of-the art qualitative facility, as well as various data collection tools that can be used for both quantitative and qualitative efforts.
Anthology Research has successfully conducted both quantitative and qualitative research projects for many clients in various industries specializing in government/public policy, elections, travel & tourism and hospitality, medical services, and financial services. We have a stellar reputation among many non-profits as well, as just one part of our efforts to give back to our community. As such, we are very familiar with the opportunities and challenges in Hawaii and across the Pacific.
About FINN
Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to nearly $200 million in fees over ten years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company's record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,300 professionals across 35 offices, FINN provides clients with global access and capabilities in the Americas, Europe and Asia. FINN Partners clients are also supported through longstanding partner agencies and its membership in the PROI network of leading agencies around the world.
Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison, Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Washington D.C. and Yangon.
About Anthology FINN Partners
Anthology FINN Partners is Hawaii's only integrated marketing and communications firm with a full-service market research firm in house. With a full-time staff of 80 professionals, Anthology has enjoyed the privilege of working with Hawaii's top corporate, nonprofit and government clients. Headquartered in Honolulu, we have a proven track record of executing successful integrated communications campaigns, and a deep bench of best-in-practice professionals across all disciplines needed to market in today's environment.
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