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Tourism Research Analyst Jobs (NOW HIRING)

State of South Carolina

Research Manager

Columbia, SC · On-site

$75K - $85K/yr

Executes agency's economic impact analyses efforts related to parks, recreation and tourism; Executes agency's marketing research program related to marketing South Carolina as a tourism destination ...

JTB Hawaii, Inc.

Hawaii-Specialist 2-Tourism Platform Development Posted Thursday, June 25, 2026 at 10:00 AM JTB ... Essential Functions10%1. Market Research & Analysis * Conduct market research focusing on travel ...

City Of Douglasville

TOURISM MANAGER

Douglasville, GA · On-site

$69K/yr

Identifies target tourism markets through research and develops outreach strategies including group ... Ability to analyze tourism data and evaluate program performance. * Ability to supervise staff and ...

Meridian Group

Director of Marketing

Atlanta, GA

Analyze tourism research, industry data, travel trends, and competitive activity to inform marketing decisions. * Maintain a strong understanding of leisure, business, group, meetings, sports, and ...

New

ADP, Inc.

Manager, International Tourism

Detroit, MI · On-site

Manager, International Tourism Full Time Detroit, MI, US 1 Attachments ABOUT THE [INTERNATIONAL ... market research methods, consumer behavior trends, and marketing analytics, with the ability to ...

Socket.dev

Manager, International Tourism

Detroit, MI · On-site

... market research methods, consumer behavior trends, and marketing analytics, with the ability to ... tourism industry partners to support marketing initiatives and destination awareness efforts.

Spotsylvania County, VA

Tourism Counselor

Spotsylvania, VA · On-site

$13.86 - $19.54/hr

Performs basic computer-based research and analysis on tourism and related topics. Documents findings on fact sheets, spreadsheets and charts, * Inventories brochures and merchandise on a regular ...

Spotsylvania County

Tourism Counselor

Spotsylvania, VA

$13.86 - $19.54/hr

Performs basic computer-based research and analysis on tourism and related topics. Documents findings on fact sheets, spreadsheets and charts, Inventories brochures and merchandise on a regular basis ...

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Tourism Research Analyst information

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$38.5K

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$99.5K

How much do tourism research analyst jobs pay per year?

As of Sep 13, 2026, the average yearly pay for tourism research analyst in the United States is $73,965.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What does a tourism research analyst do?

A Tourism Research Analyst studies travel trends, visitor behaviors, and tourism market data to help organizations make informed decisions. They collect and analyze data from surveys, interviews, and tourism statistics to identify patterns and forecast future trends. Their insights help tourism boards, travel companies, and government agencies develop strategies to attract more visitors and improve services. Tourism Research Analysts often present their findings in reports or presentations to guide planning and marketing efforts.

What are some common challenges faced by tourism research analysts when collecting and analyzing data from diverse travel markets?

Tourism Research Analysts often encounter challenges such as inconsistent data quality, limited access to up-to-date information, and language or cultural barriers when working with international sources. Additionally, rapidly changing travel trends and external factors like economic shifts or global events can make it difficult to obtain accurate forecasts. Analysts need to use a mix of quantitative and qualitative methods, collaborate closely with local partners, and stay adaptable to provide meaningful insights for stakeholders.

What are the key skills and qualifications needed to thrive as a tourism research analyst, and why are they important?

To thrive as a Tourism Research Analyst, you need strong analytical skills, a background in statistics or economics, and typically a bachelor's degree in tourism, business, or a related field. Proficiency with data analysis software such as SPSS, Excel, or GIS systems, as well as experience with survey platforms, is often required. Exceptional communication, attention to detail, and problem-solving abilities help analysts translate complex data into actionable insights for stakeholders. These skills ensure accurate forecasting, strategic planning, and effective decision-making within the tourism industry.

What is the difference between Tourism Research Analyst vs Travel Data Analyst?

AspectTourism Research AnalystTravel Data Analyst
Required CredentialsBachelor's in Tourism, Hospitality, or related field; research skillsBachelor's in Data Science, Statistics, or related; analytical skills
Work EnvironmentResearch firms, tourism boards, hospitality companiesTravel agencies, airlines, hospitality industry
Employer & Industry UsageUsed for market analysis, tourism trends, policy planningUsed for travel pattern analysis, revenue optimization

While both roles involve analyzing travel-related data, a Tourism Research Analyst focuses on tourism trends and market research within the tourism industry, whereas a Travel Data Analyst specializes in analyzing travel data to optimize operations and revenue. The roles often overlap in skills and work environments but serve different primary objectives.

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Cities with the most Tourism Research Analyst job openings:

What states have the most Tourism Research Analyst jobs?

States with the most job openings for Tourism Research Analyst jobs include:

What are popular job titles related to Tourism Research Analyst jobs?

For Tourism Research Analyst jobs, the most frequently searched job titles are:

Tourism Research Analyst jobs near you
Infographic showing various Tourism Research Analyst job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 88% Full Time, 9% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $73,965 per year, or $35.6 per hour.

Research Manager

Columbia, SC • On-site

State of South Carolina
Public Administration • 10K+ employees
Learn more about State of South Carolinaexternal

$75K - $85K/yr

Full-time

Re-posted 11 hours ago

State Of South Carolina rating

7.9

Company rating: 7.9 out of 10

Based on 47 frontline employees who took The Breakroom Quiz

Job description

Job Responsibilities The South Carolina Department of Parks, Recreation & Tourism is a cabinet agency assigned to operate and manage South Carolina's state parks, market the state as a preferred vacation destination and provide assistance to communities to develop recreation assets. Job Purpose and Duties: Executes agency's economic impact analyses efforts related to parks, recreation and tourism; Executes agency's marketing research program related to marketing South Carolina as a tourism destination; plans and designs ad hoc data analyses and research projects; Presents research findings; Respond to requests from the general public for tourism-research related information. Participates in agency teams as needed.

1) Provide tourism-related data and technical support to agency staff, government officials, industry partners and the general public on an ad hoc or periodical basis. Perform special duties as requested by the Agency Director, Chief of Staff, or Director of Recreation, Grants & Policy. 2) Produce macro-economic analyses that benchmark and measure the contributions of tourism-related economic performance at state and local levels.

3) Produce marketing research studies to provide strategic direction for SCPRT's advertising/marketing programs and evaluate their effectiveness. 4) Recommend, coordinate and execute research activities that support and inform agency strategic planning, goals and objectives. 5) Practice and promote teamwork within the program area, throughout the agency and with external agency stakeholders.

Represents Section as an active member on agency teams assigned throughout the year. Minimum and Additional Requirements Master's degree in economics, statistics or a related field and at least four (4) years experience in applied research related to economic development or marketing research or a bachelor's degree in economics, statistics or a related field with at least six (6) years experience in economic development or marketing research. Additional Requirements: 1) Ability to plan and manage projects and meet deadlines.

Ability to plan, assign, direct and review the work of others. Ability to understand and carry out complex oral and written instructions. Ability to coordinate multiple activities simultaneously while exercising exceptional attention to detail; ability to establish and maintain effective working relationships with others.

Ability to exercise discretion. Working knowledge of agency mission, policy, and procedure. 2) Extensive knowledge of and experience with macro-economic modeling, preferably related to tourism; considerable knowledge of inferential statistics and consumer research methods, preferably related to marketing research; ability to design complex research studies; knowledge of sampling and other data collection methods; Knowledge and experience with data handling and creating complex analyses; Extensive knowledge and experience related to presenting findings in written and oral format.

Extensive knowledge of Microsoft Office products; Extensive knowledge of and experience with economic and statistical analysis software (e.g. IMPLAN, REMI, SAS, SPSS, R); Some experience with using LLMs to conduct research. Additional Comments Actual Job Location: Recreational Grants & Policy This position is Monday-Friday, onsite (not a remote position)

This position will supervise the Research Coordinator position. *This is a reposting. Previous applicants are still being considered and need not apply.

The South Carolina Department of Parks, Recreation & Tourism is an Equal Opportunity, Affirmative Action employer.

What State Of South Carolina employees say

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About State of South Carolina

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State of South Carolina is not a typical corporation, but the governing body of the US state of South Carolina, located in the capital city of Columbia. Its industry focuses on public administration, providing key essential services to ensure the efficient functioning of the state. These services range from public safety and environment protection to education, healthcare, and economic development. The state was founded in 1788, grounded in democratic principles meant to support the overall well-being of its citizenry. Its core values revolve around service, integrity, accountability, and transparency. The mission of the State of South Carolina is to improve the quality of life for all its people, with a focus on education advancement, economic growth, and improved healthcare.

Industry

Public administration

Company size

10,000+ Employees

Headquarters location

Columbia, SC, US

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