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Tourism Research Analyst Jobs (NOW HIRING)

VISIT FLORIDA

Research Analyst

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

As the state's official tourism marketing organization, we have been charged with selling an extraordinary vacation product since 1996. We are seeking a Research Analyst to join our marketing team.

Posted today

State of South Carolina

Research Manager

Columbia, SC

$75K - $85K/yr

Executes agency's economic impact analyses efforts related to parks, recreation and tourism; Executes agency's marketing research program related to marketing South Carolina as a tourism destination ...

State of South Carolina

Research Manager

Columbia, SC · On-site

$75K - $85K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Executes agency's economic impact analyses efforts related to parks, recreation and tourism; Executes agency's marketing research program related to marketing South Carolina as a tourism destination ...

State of South Carolina

Research Coordinator

Columbia, SC · On-site

$52K - $55K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Performs data collection, analysis and reporting for Research office. Respond to requests from the general public for tourism research-related information. Coordinates the reporting of SCPRT Research ...

City of Douglasville

TOURISM MANAGER

Douglasville, GA · On-site

Identifies target tourism markets through research and develops outreach strategies including group ... Ability to analyze tourism data and evaluate program performance. Ability to supervise staff and ...

City Of Douglasville

TOURISM MANAGER

Douglasville, GA · On-site

$69K/yr

Identifies target tourism markets through research and develops outreach strategies including group ... Ability to analyze tourism data and evaluate program performance. * Ability to supervise staff and ...

Spotsylvania County, VA

Tourism Counselor

Spotsylvania, VA · On-site

$13.86 - $19.54/hr

Performs basic computer-based research and analysis on tourism and related topics. Documents findings on fact sheets, spreadsheets and charts, * Inventories brochures and merchandise on a regular ...

Spotsylvania County

Tourism Counselor

Spotsylvania, VA · On-site

$13.86 - $19.54/hr

Performs basic computer-based research and analysis on tourism and related topics. Documents findings on fact sheets, spreadsheets and charts, Inventories brochures and merchandise on a regular basis ...

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Tourism Research Analyst information

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$38.5K

$74K

$99.5K

How much do tourism research analyst jobs pay per year?

As of Aug 19, 2026, the average yearly pay for tourism research analyst in the United States is $73,965.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What does a tourism research analyst do?

A Tourism Research Analyst studies travel trends, visitor behaviors, and tourism market data to help organizations make informed decisions. They collect and analyze data from surveys, interviews, and tourism statistics to identify patterns and forecast future trends. Their insights help tourism boards, travel companies, and government agencies develop strategies to attract more visitors and improve services. Tourism Research Analysts often present their findings in reports or presentations to guide planning and marketing efforts.

What are some common challenges faced by tourism research analysts when collecting and analyzing data from diverse travel markets?

Tourism Research Analysts often encounter challenges such as inconsistent data quality, limited access to up-to-date information, and language or cultural barriers when working with international sources. Additionally, rapidly changing travel trends and external factors like economic shifts or global events can make it difficult to obtain accurate forecasts. Analysts need to use a mix of quantitative and qualitative methods, collaborate closely with local partners, and stay adaptable to provide meaningful insights for stakeholders.

What are the key skills and qualifications needed to thrive as a tourism research analyst, and why are they important?

To thrive as a Tourism Research Analyst, you need strong analytical skills, a background in statistics or economics, and typically a bachelor's degree in tourism, business, or a related field. Proficiency with data analysis software such as SPSS, Excel, or GIS systems, as well as experience with survey platforms, is often required. Exceptional communication, attention to detail, and problem-solving abilities help analysts translate complex data into actionable insights for stakeholders. These skills ensure accurate forecasting, strategic planning, and effective decision-making within the tourism industry.

What is the difference between Tourism Research Analyst vs Travel Data Analyst?

AspectTourism Research AnalystTravel Data Analyst
Required CredentialsBachelor's in Tourism, Hospitality, or related field; research skillsBachelor's in Data Science, Statistics, or related; analytical skills
Work EnvironmentResearch firms, tourism boards, hospitality companiesTravel agencies, airlines, hospitality industry
Employer & Industry UsageUsed for market analysis, tourism trends, policy planningUsed for travel pattern analysis, revenue optimization

While both roles involve analyzing travel-related data, a Tourism Research Analyst focuses on tourism trends and market research within the tourism industry, whereas a Travel Data Analyst specializes in analyzing travel data to optimize operations and revenue. The roles often overlap in skills and work environments but serve different primary objectives.

More about Tourism Research Analyst jobs

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Cities with the most Tourism Research Analyst job openings:

What states have the most Tourism Research Analyst jobs?

States with the most job openings for Tourism Research Analyst jobs include:

What job categories do people searching Tourism Research Analyst jobs look for?

The top searched job categories for Tourism Research Analyst jobs are:

Tourism Research Analyst jobs near you
Infographic showing various Tourism Research Analyst job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $73,965 per year, or $35.6 per hour.

Research Analyst

VISIT FLORIDA

Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 hours ago

Posted today

Job description

VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, we have been charged with selling an extraordinary vacation product since 1996. We are seeking a Research Analyst to join our marketing team.

You'll play a critical role in evaluating the performance of Florida’s tourism industry by analyzing visitor behaviors and market trends to ensure Florida remains a top global destination. Our Research Analyst will help us translate complex data into the strategic insights that drive our marketing success.

This position offers a remote work option within Florida, though we highly prefer candidates located in our corporate office in Tallahassee, FL.
Core Responsibilities:
  • Conduct analysis of primary and secondary research data to identify trends and key indicators. Gather and evaluate data from third-party sources provide recommendations to leadership.
  • Contribute to quarterly estimates of domestic and international visitors by analyzing travel behavior. Prepare technical reports, briefing books, and presentations that translate complex data into clear insights.
  • Design, develop, and manage surveys and focus groups, presenting methodology recommendations to leadership for approval.
  • Build and maintain data visualizations to communicate findings effectively to internal and external stakeholders.
  • Manage and track research contracts with outside vendors, ensuring all deliverables meet contract terms. Document all processes for recurring projects and maintain data in appropriate systems.
  • Support internal staff with research requests regarding visitor estimates and economic impact. Participate in meetings to resolve problems and stay current on new industry developments.
Minimum Qualifications:
  • Bachelor’s degree in Economics, Sociology, Psychology, Marketing, Statistics, or a related field.
  • 2+ years of experience in a data research or analytical role.
  • Ability to design survey questionnaires, analyze results in SPSS, and turn findings into actionable insights.
  • Excellent organizational skills and attention to detail with demonstrated ability to prioritize workload, meet deadlines, and manage multiple projects.
  • Ability to communicate research findings to non-technical audiences.
  • Intermediate skill with Microsoft Excel, including the use of complex formulas.
  • Proficiency in creating data visualizations using PowerBI or Microsoft PowerPoint.
Preferred Qualifications:
  • Direct experience working for a Destination Marketing Organization (DMO) or a research firm serving the tourism industry.
  • Experience utilizing SmartSheets.
  • Familiarity working with CRM databases, specifically Salesforce.
  • Advanced proficiency in Microsoft Excel and PowerPoint
Why Join Us?
We offer more than just a job; we offer a chance to make a real impact. You'll be part of a knowledgeable, passionate, and fun team that truly loves what we do. We offer a comprehensive benefits package, including:
  • Medical, dental, vision coverage
  • 401(k) plan with a generous employer match
  • Paid time off, including vacation, company holidays, and volunteer hours
  • Professional development and tuition reimbursement
Ready to share Florida sunshine with the world? Apply here: https://www.visitflorida.org/careers.
The application deadline for this role is Friday, August 28th.
VISIT FLORIDA is an Equal Opportunity Employer.

Apply