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Tourism Analyst Jobs in Florida (NOW HIRING)

Marketing Manager

Fort Lauderdale, FL · On-site

$87K - $139K/yr

Strong knowledge of destination marketing principles, tourism consumer behavior, and travel purchasing decisions. Experience with audience segmentation, CRM strategies, marketing analytics, and ...

Account Manager Sales

West Palm Beach, FL · On-site

$48K - $53K/yr (+ commission)

This position focuses on global, enterprise-level Travel & Tourism organizations including airlines ... Analytical skills * Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) * Ability to ...

Marketing Manager

Fort Lauderdale, FL · On-site

$87K - $139K/yr

Strong knowledge of destination marketing principles, tourism consumer behavior, and travel purchasing decisions. * Experience with audience segmentation, CRM strategies, marketing analytics, and ...

This position focuses on global, enterprise-level Travel & Tourism organizations including airlines ... Solid analytical skills, including revenue forecasting, margin assessment, and budget management

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Tourism Analyst information

See Florida salary details

$36.6K

$66.2K

$92.3K

How much do tourism analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for tourism analyst in Florida is $66,187.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,800.00 and $74,400.00 per year, depending on experience, location, and employer.

What is a tourism analyst?

A Tourism Analyst is a professional who evaluates travel trends, tourism data, and market conditions to help businesses and governments make informed decisions. They analyze visitor demographics, spending patterns, and economic impacts to optimize tourism strategies. Their role often involves researching industry trends, forecasting demand, and providing insights to improve tourism experiences and maximize revenue.

What are the key skills and qualifications needed to thrive as a tourism analyst?

To thrive as a Tourism Analyst, you need strong analytical abilities, a background in economics, tourism, or data analysis, and proficiency in interpreting travel trends and market statistics. Familiarity with data visualization tools such as Tableau, statistical software like SPSS or R, and experience with CRM systems or geographic information systems (GIS) is often required. Effective communication, problem-solving aptitude, and attention to detail are crucial soft skills for presenting findings and collaborating with diverse stakeholders. These capabilities are essential to help tourism businesses and organizations make informed decisions and stay competitive in a dynamic industry.

What are some typical challenges faced by tourism analysts in their daily work?

Tourism Analysts often grapple with rapidly changing travel trends, large and diverse datasets, and the need to accurately forecast visitor flows despite unpredictable factors such as economic shifts or global events. They must regularly synthesize information from various sources, including customer surveys, industry reports, and real-time booking data, which can be complex and time-consuming. However, working closely with marketing, sales, and destination management teams fosters cross-departmental insights and creative problem-solving. Navigating these challenges successfully can enhance strategic planning and contribute significantly to the organization's growth.

Is tourism a good career path?

A career as a tourism analyst involves analyzing travel industry data, market trends, and consumer behavior to support tourism development. It can be a rewarding field for those interested in travel, data analysis, and the hospitality industry, often requiring strong analytical skills and knowledge of tourism markets. Job stability and growth depend on industry demand and economic factors.
Infographic showing various Tourism Analyst job openings in Florida as of August 2026, with employment types broken down into 89% Full Time, 7% Part Time, and 4% Contract. Highlights an 79% Physical, 8% Hybrid, and 13% Remote job distribution, with an average salary of $66,187 per year, or $31.8 per hour.

Public Relations Tourism Assistant, Part-Time

Charlotte, County of (FL)

Port Charlotte, FL • On-site

Part-time

This job post has expired today. Applications are no longer accepted.


Job description

How You Can Help Us Make a Difference Promote Charlotte County. Connect with Visitors. Build Partnerships.

Charlotte County Tourism is seeking a part-time public relations assistant to support public relations, media relations, tourism partnerships, hosted media experiences, special events, and promotional initiatives for the Punta Gorda/Englewood Beach Visitor & Convention Bureau. Key Responsibilities Build relationships with tourism industry partners, travel journalists, and social media influencers. Assist with recruiting and coordinating hosted media and Familiarization tours, including itineraries, accommodations, transportation, dining, and attractions.

Draft and proofread press releases, media pitches, and editorial responses. Research tourism trends and identify media and promotional opportunities. Collaborate on social media and content development.

Monitor and track media coverage and share results with tourism partners. Prepare media kits and promotional materials and assist with public relations events. Support tourism programs and special events, including the Annual Tourism Celebration and Event Development Program.

Maintain records, process related expenditures, prepare reports, and provide general administrative support. Provide exceptional customer service and professional communication to partners, media, vendors, and the public. Want to learn more about the team you'll be supporting and the work we do to promote Punta Gorda/Englewood Beach.

Click here to discover more about Charlotte County Tourism. Your Purpose & Day-To-Day Journey Education and Experience: An equivalent combination of relevant training, education and experience: Bachelor's degree Preferred: Communications Marketing Public Relations Media Two (2) years of experience in public relations, digital marketing and social media. Preferred Qualifications: Ability to speak, read, and write in German and/or Spanish.

Licenses and/or Certificates: N/A Education & Credentials That Power This Role Ability to analyze and interpret departmental rules, regulations, procedures and policies and exercise judgement and discretion in application Skills in the use of office equipment such as computer, multi-line telephone system, scanner, fax machine and copier Ability to meet deadlines and maintain accurate records and reports Strong written and verbal communications Detailed oriented with excellent organizational skills Familiarity with social media platforms and basic content creation tools Positive attitude, eagerness to learn and ability to work in a team environment Adaptability and problem-solving skills Event planning Ability to communicate proficiently in English, both orally and in writing. EMERGENCY RESPONSE/RECOVERY ACTIVITIES: All County employees are required to work before, during, or after an emergency as needed. This may include temporarily being assigned to work and performing duties outside of the normal scope of their position, location and work schedule to fit the needs of the County and its citizens.

Charlotte County is an Affirmative Action, ADA and Equal Opportunity Employer. Women, minorities, and persons with disabilities are encouraged to apply. As a veterans' preference employer, certain service members and veterans, and the spouses and family members of such service members and veterans, who claim and meet eligibility requirements of veterans' preference, receive preference and priority in employment and are encouraged to apply.

In addition, certain servicemembers may be eligible to receive waivers for postsecondary educational requirements. All positions with Charlotte County may be subject to drug testing in accordance with the Drug-Free Workplace Program and/or County policy.