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Television Research Analyst Jobs (NOW HIRING)

Senior Research Analyst - WSB TV

Atlanta, GA · On-site

$111K - $112K/yr

Senior Research Analyst - WSB TV Position Overview The WSB-TV Research Analyst supports the Research Director and WSB-TV sales staff. Key duties include maintaining avail system inventory, assisting ...

Senior Research Analyst - WSB TV

Atlanta, GA · On-site

$111K - $112K/yr

Senior Research Analyst - WSB TV Position Overview The WSB-TV Research Analyst supports the Research Director and WSB-TV sales staff. Key duties include maintaining avail system inventory, assisting ...

Responsible for scoping ad hoc research projects and objectives, planning sample specifications ... In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television ...

TV Analyst

Manhattan, NY · On-site

$50K/yr

The TV Analyst is responsible for assisting both the TV Team Leader and other TV Distribution team ... Strong analytical skills and basic research adeptness. * Highly organized with the ability to ...

TV Analyst

Manhattan, NY · On-site

$50K/yr

The TV Analyst is responsible for assisting both the TV Team Leader and other TV Distribution team ... Strong analytical skills and basic research adeptness. * Highly organized with the ability to ...

Television Engineer

Hampton, VA · On-site

$50K - $67K/yr

... spectrum analyzer, test signal generators, multimeters, etc. DUTIES AND RESPONSIBILITIES ... Research, design, and install systems, including but not limited to control room equipment, master ...

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Television Research Analyst information

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$38.5K

$74K

$99.5K

How much do television research analyst jobs pay per year?

As of Jul 31, 2026, the average yearly pay for television research analyst in the United States is $73,965.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What does a Television Research Analyst do?

A Television Research Analyst gathers and interprets data on TV viewership trends, audience demographics, and program performance. They use ratings, analytics tools, and market research to help networks, advertisers, and production companies make informed decisions. Their insights guide content strategy, scheduling, and advertising effectiveness. Strong analytical skills and knowledge of media research tools like Nielsen are essential for this role.

What are the typical daily responsibilities of a Television Research Analyst?

As a Television Research Analyst, your day-to-day responsibilities often involve collecting and analyzing viewership data, monitoring industry trends, and preparing reports to inform programming and advertising strategies. You may work closely with content producers, marketing teams, and executives to present findings and support decision-making. The role typically requires juggling multiple projects and deadlines, as well as adapting quickly to changes in audience behavior or new data sources. Collaboration and clear communication are key, as your insights directly influence the direction of network programming and advertising efforts.

What are the key skills and qualifications needed to thrive in the Television Research Analyst position, and why are they important?

To thrive as a Television Research Analyst, you need strong analytical abilities, proficiency in research methodologies, and a background in media studies or a related field. Familiarity with technical tools such as Nielsen ratings, audience measurement software, and data visualization platforms is highly valuable. Outstanding communication, critical thinking, and attention to detail help you interpret and present complex data effectively. These skills are essential for delivering actionable insights to programming, marketing, and executive teams to drive successful television content decisions.

More about Television Research Analyst jobs
What cities are hiring for Television Research Analyst jobs? Cities with the most Television Research Analyst job openings:
What are the most commonly searched types of Television Research Analyst jobs? The most popular types of Television Research Analyst jobs are:
What states have the most Television Research Analyst jobs? States with the most job openings for Television Research Analyst jobs include:
What job categories do people searching Television Research Analyst jobs look for? The top searched job categories for Television Research Analyst jobs are:
Infographic showing various Television Research Analyst job openings in the United States as of July 2026, with employment types broken down into 91% Full Time, and 9% Part Time. Highlights an 91% In-person, and 9% Remote job distribution, with an average salary of $73,965 per year, or $35.6 per hour.

Senior Research Analyst - WSB TV

Cox Media Group

Atlanta, GA

$111K - $112K/yr

Full-time

Re-posted 6 days ago


Cox Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

44th of 75 rated media


Job description

Location: GA-Atlanta

Job Title:  Senior Research Analyst - WSB TV

Position Overview

The WSB-TV Research Analyst supports the Research Director and WSB-TV sales staff. Key duties include maintaining avail system inventory, assisting in providing key research information to the sales staff, input of client orders and producing collateral materials related to WSB-TV’s Nielsen and Comscore performance. This is a full-time, onsite position. Mornings are emphasized as critical because most projects are assigned and new requests are made during this time.

Essential Duties and Responsibilities
  • Work with the Research Director to update rating estimates via the WOMS Avail System in a timely manner.
  • Produce research-based sales collateral for the sales staff based on WSB-TV’s Nielsen and Comscore performance.
  • Produce one-sheet materials for regular WSB-TV programming, sports, and special events. In addition, this role will update station sweep review presentations and other sales-related presentations.
  • Support sales staff with qualitative research such as Marshall Marketing and MediaRadar.
  • Provide backup of the daily distribution of Nielsen reports and run special Nielsen ratings reports such as Grabix, quarter-hour flows, and zip code reports.
  • Enter TV sales orders into the internal operating system while adhering to strict deadlines and maintaining schedules and paperwork.
  • Resolve advertiser schedule discrepancies and support local sales account executives and managers with various tasks.
Minimum Qualifications
  • An associate or bachelor’s degree in marketing, communications, or a related field or equivalent experience.
  • A minimum of 3 years of media sales or research-related experience.
  • Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel) and  the ability to master Nielsen Arianna, NLTV, Comscore TV Essentials, WideOrbit Media Sales, and MediaRadar software.
  • Strong organizational, analytical and problem-solving skills are essential and the ability to multitask and switch focus rapidly.
  • Excellent written and oral communication skills and accurate data entry skills
  • Ability to work independently and collaboratively in a fast-paced environment with a sense of urgency
  • Strong customer service skills, accountability, motivation, and the capacity to meet deadlines effectively.
  • Onsite essential role
Preferred Qualifications
  • Working knowledge of consumer research services such as Marshall Marketing and Scarborough
  • Previous television and/or advertising agency experience
  • Preferred knowledge of Nielsen and Comscore rating systems

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2104    #LI-Onsite


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