1

Technical Sales Associate Jobs in California (NOW HIRING)

Organizes and facilitates sales, technical, and learning resources for prospects and customers ... Experience in the field and/or associate degree preferred * Knowledge of Spanish and/or German a ...

Inside Sales Associate

Gardena, CA · On-site

$60 - $80/hr

Experience in SaaS or technical sales is strongly preferred, showing an ability to quickly grasp ... The Inside Sales Associate is expected to work ~2 days on site in office per week, with flexibility ...

Showing results 41-60

Technical Sales Associate information

See California salary details

$33.1K

$71.5K

$109.5K

How much do technical sales associate jobs pay per year?

As of Sep 7, 2026, the average yearly pay for technical sales associate in California is $71,525.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,400.00 and $74,000.00 per year, depending on experience, location, and employer.

How does a Technical Sales Associate typically collaborate with engineering and product teams to address client needs?

Technical Sales Associates frequently act as a bridge between clients and internal teams. When clients present specific technical requirements or challenges, the associate works closely with engineering and product specialists to develop tailored solutions or clarify product capabilities. This collaboration ensures accurate communication, timely responses, and effective resolution of complex customer inquiries. Building strong relationships with internal teams is essential for success in this role, as it enables associates to deliver both technical insights and excellent customer service.

What are the key skills and qualifications needed to thrive as a Technical Sales Associate, and why are they important?

To thrive as a Technical Sales Associate, you need a strong understanding of technical products, sales acumen, and often a degree in business, engineering, or a related field. Familiarity with CRM software, product demo tools, and technical documentation is typically required, and certifications in sales or specific technologies can be advantageous. Exceptional communication, relationship-building, and problem-solving skills help you connect with clients and address their unique needs. These skills and qualities are crucial for effectively translating technical features into customer benefits, closing sales, and supporting long-term client satisfaction.

What is the difference between Technical Sales Associate vs Sales Engineer?

AspectTechnical Sales AssociateSales Engineer
Required CredentialsHigh school diploma or equivalent; some technical knowledgeBachelor's degree in engineering, technical field, or related area
Work EnvironmentCustomer-facing, retail or B2B sales, office and on-site visitsTechnical presentations, client meetings, on-site demonstrations
Employer & Industry UsageManufacturing, technology, industrial sectorsEngineering firms, manufacturing, technology companies
Search & Comparison IntentUnderstanding entry-level technical sales rolesTechnical sales with engineering expertise

The Technical Sales Associate typically focuses on customer service and basic technical knowledge to support sales, often with less formal technical credentials. In contrast, a Sales Engineer combines technical expertise with sales skills, often requiring engineering degrees and engaging in detailed technical demonstrations. Both roles are vital in technical industries but differ mainly in technical depth and educational requirements.

Does technical sales associate pay well?

Technical sales associates typically earn a median annual salary ranging from $50,000 to $80,000, depending on experience, industry, and location. Compensation often includes commissions or bonuses based on sales performance, which can significantly increase total earnings. Strong communication skills and technical knowledge are important for success and higher pay in this role.

What does a technical sales associate do?

A technical sales associate combines sales skills with technical knowledge to promote and sell products or services that require specialized understanding. They identify customer needs, demonstrate product features, provide technical support, and often collaborate with engineering or product teams to ensure solutions meet client requirements. Strong communication, technical expertise, and familiarity with sales tools are essential for success in this role.

What are the most commonly searched types of Technical Sales jobs in California?

The most popular types of Technical Sales jobs in California are:

What cities in California are hiring for Technical Sales Associate jobs?

Cities in California with the most Technical Sales Associate job openings:

Infographic showing various Technical Sales Associate job openings in California as of August 2026, with employment types broken down into 76% Full Time, 21% Part Time, and 3% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $71,525 per year, or $34.4 per hour.

Technical Sales Consultant - Safety

White Cap Supply Holdings, LLC

San Jose, CA • On-site

$91K - $146K/yr

Full-time

Re-posted yesterday


White Cap rating

7.2

Company rating: 7.2 out of 10

Based on 122 frontline employees who took The Breakroom Quiz

5th of 13 rated diy builders merchants


Job description

A position at White Cap isn't your ordinary job. You'll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.

The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.

Job Summary

Responsible for expanding and growing adjacent trade within the Company. Identify new business opportunities, develop relationships with key industry stakeholders, and set and implement strategic initiatives to expand national market presence. Manage efforts to achieve increased organic sales growth through trade expansion by collaborating with field and functional leaders.

Major Tasks, Responsibilities and Key Accountabilities

  • Drives sales and profitability of trade expansion in the region related to trade expansion (MEP, Waterproofing, Safety, and Geotextiles-Civil/Sitework products, etc.).

  • Penetrates new markets and grows the customer base by identifying private and public project opportunities within a defined geographical territory.

  • Builds and nurtures relationships with contractors, suppliers, owners, and engineers through regular in-person visits, scheduled meetings, presentations, and participation in industry associations to secure new business opportunities.

  • Collaborates with field and functional teams to ensure the right inventory and supplier programs are in place. Coordinates with Marketing for promotional collateral needed for conferences, trade shows, presentations, and webinars.

  • Works closely with the Regional Trade Manager to develop annual business plans, track progress, and strategize on developing and closing key projects. Establishes partnerships with key stakeholders at industry associations to strengthen White Cap's market position.

  • Coordinates with Category Management to execute technical sales and promotion commitments in White Cap/Vendor contracts related to trade expansion.

  • Consults with engineers to assist with the development of project designs and specifications.

  • Collaborates with District Sales Managers, General Managers, and Account Managers to share information on developed and upcoming projects. Plans, organizes, and executes weekly agendas.

  • Assists local sales teams with strategies (including specifications, pricing, bidders, etc.) to successfully quote and win specified projects.

  • Conducts in-person and video meetings to present features, benefits, and value propositions of civil/stowage products, ensuring clear and audience-targeted delivery.

  • Participates in product training as needed and assists with internal training of Civil/Sitework products for White Cap associates.

  • Works with leadership to ensure the profitability of trade expansion efforts.

Nature and Scope

  • Consults with senior management on solution development for complex strategic and technical business issues. Independently solvesunique and complex problems that have a broad impact on the business. Assignments are large scope, high impact, high cost, and highin importance.

  • Establishes operational plans for the assigned area. Acts as a strategic advisor and uses expert skills to contribute to the development of strategiccompany objectives. Receives general administrative and business direction as needed. Typically operates with broad latitude in a complexenvironment.

  • Guides andmentorsstaff at all levels, provides advice to senior management on complex and strategic issues, and may lead or managecomplex projects with dotted line responsibility.

Work Environment

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

  • Typically requires overnight travel more than 50% of the time.

Education and Experience

  • Typically requires a bachelor's degree and 10+ years of experience in a related field OR MS/MA and generally 8+ years of experience in a related field. Maintains expert knowledge in area of responsibility with a strong understanding in adjacent areas for thedevelopment of creativesolutions.

Preferred Qualifications

  • 5+ years' industry experience with detailed emphasis in Safety products and services.

  • Excellent technical knowledge.

  • Strong project management skills.

  • Ability to collaborate with cross-functional teams.

If you're looking to play a role in building America, consider one of our open opportunities. We can't wait to meet you.

For California job seekers:

Pay Range

$91,300.00-$146,100.00 Annual

California law requires the posting of the salary range for advertised jobs. This range is determined based on market data and internal pay practices to establish a minimum and maximum value for a job. Individual base pay is determined based on a variety of elements including experience, skills, internal equity and other factors. For additional details on benefits, please review the full job description on White Cap Jobs


What White Cap employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom