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Technical Sales Associate Jobs in California (NOW HIRING)

Avnan

Technical Sales

Baldwin Park, CA · On-site

Diploma or degree in a related technical or business field is an asset; equivalent combination of education and hands-on industry experience is welcome. * Equivalent combination of education and ...

Fronius

Technical Sales Consultant - Welding

Riverside, CA · On-site

$100K - $125K/yr

As a Technical Sales Consultant - Welding, you will showcase the full value of our welding products ... Experience in the field and/or associate degree preferred * Knowledge of Spanish and/or German a ...

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All JobsTechnical Sales Associate JobsTechnical Sales Associate Jobs in California

Technical Sales Associate information

See California salary details

$33.1K

$71.5K

$109.5K

How much do technical sales associate jobs pay per year?

As of Sep 7, 2026, the average yearly pay for technical sales associate in California is $71,525.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,400.00 and $74,000.00 per year, depending on experience, location, and employer.

How does a Technical Sales Associate typically collaborate with engineering and product teams to address client needs?

Technical Sales Associates frequently act as a bridge between clients and internal teams. When clients present specific technical requirements or challenges, the associate works closely with engineering and product specialists to develop tailored solutions or clarify product capabilities. This collaboration ensures accurate communication, timely responses, and effective resolution of complex customer inquiries. Building strong relationships with internal teams is essential for success in this role, as it enables associates to deliver both technical insights and excellent customer service.

What are the key skills and qualifications needed to thrive as a Technical Sales Associate, and why are they important?

To thrive as a Technical Sales Associate, you need a strong understanding of technical products, sales acumen, and often a degree in business, engineering, or a related field. Familiarity with CRM software, product demo tools, and technical documentation is typically required, and certifications in sales or specific technologies can be advantageous. Exceptional communication, relationship-building, and problem-solving skills help you connect with clients and address their unique needs. These skills and qualities are crucial for effectively translating technical features into customer benefits, closing sales, and supporting long-term client satisfaction.

What is the difference between Technical Sales Associate vs Sales Engineer?

AspectTechnical Sales AssociateSales Engineer
Required CredentialsHigh school diploma or equivalent; some technical knowledgeBachelor's degree in engineering, technical field, or related area
Work EnvironmentCustomer-facing, retail or B2B sales, office and on-site visitsTechnical presentations, client meetings, on-site demonstrations
Employer & Industry UsageManufacturing, technology, industrial sectorsEngineering firms, manufacturing, technology companies
Search & Comparison IntentUnderstanding entry-level technical sales rolesTechnical sales with engineering expertise

The Technical Sales Associate typically focuses on customer service and basic technical knowledge to support sales, often with less formal technical credentials. In contrast, a Sales Engineer combines technical expertise with sales skills, often requiring engineering degrees and engaging in detailed technical demonstrations. Both roles are vital in technical industries but differ mainly in technical depth and educational requirements.

Does technical sales associate pay well?

Technical sales associates typically earn a median annual salary ranging from $50,000 to $80,000, depending on experience, industry, and location. Compensation often includes commissions or bonuses based on sales performance, which can significantly increase total earnings. Strong communication skills and technical knowledge are important for success and higher pay in this role.

What does a technical sales associate do?

A technical sales associate combines sales skills with technical knowledge to promote and sell products or services that require specialized understanding. They identify customer needs, demonstrate product features, provide technical support, and often collaborate with engineering or product teams to ensure solutions meet client requirements. Strong communication, technical expertise, and familiarity with sales tools are essential for success in this role.

What are the most commonly searched types of Technical Sales jobs in California?

The most popular types of Technical Sales jobs in California are:

What cities in California are hiring for Technical Sales Associate jobs?

Cities in California with the most Technical Sales Associate job openings:

Technical Sales Associate jobs near you
Infographic showing various Technical Sales Associate job openings in California as of August 2026, with employment types broken down into 76% Full Time, 21% Part Time, and 3% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $71,525 per year, or $34.4 per hour.

Technical Sales

Avnan

Baldwin Park, CA • On-site

Full-time

Re-posted 15 days ago

Job description

Falcon Electric has been engineering high-reliability UPS and power conversion systems for over 35 years. Our products are built to last 12+ years, private-labeled for some of the world's leading UPS brands, and trusted in military-grade applications. In an industry full of disposable products, we're the alternative.
We're a small, high-performing team where every role has direct impact on the business. The people who work here don't wait for direction - they see what needs to move and they move it.
The Opportunity
This role sits at the operational centre of Falcon Electric's customer experience. You'll receive customer requests, drive them through the right internal process, and ensure every order reaches the right outcome - accurately, on time, and with the communication customers expect from a company that takes reliability seriously.
You'll work at the centre of a cross-functional team, with direct daily access to engineering and manufacturing, giving you the resources and credibility to solve customer problems fast and accurately.
What You'll Do
Manage Inbound Customer Requests
  • Serve as the primary point of contact for inbound customer inquiries - from returning accounts and new prospects - via email and other channels
  • Assess each request and determine the appropriate path: direct quote, engineering-configured solution, or escalation for larger/custom projects
  • Prepare accurate, technically sound quotes in a timely manner, referencing current pricing, lead times, and product specifications
  • Confirm and process orders in the ERP system, ensuring all commercial terms, quantities, and delivery commitments are captured correctly from the start
  • Follow up proactively on open quotes and pending orders so nothing stalls and customers stay informed

Coordinate with Engineering & Operations
  • Translate customer application requirements into clear, actionable briefs so engineering can respond quickly and accurately
  • Work daily alongside engineering and manufacturing leaders to assess feasibility, confirm lead times, and develop technically sound quotes
  • Escalate complex or custom project requests with the context and documentation engineering needs to move fast
  • Use your proximity to the production floor to give customers realistic, reliable commitments - a differentiator few competitors can match

Maintain Accuracy & Account Records
  • Log and maintain all customer interactions, quotes, and order activity in the CRM
  • Flag patterns, recurring issues, or product feedback to the appropriate internal lead to continuously improve the customer experience
  • Identify and surface account expansion opportunities to the relevant team member

What You Bring
Experience
  • 3-5 years in an order management, customer service, or technical coordination role within a B2B industrial or manufacturing environment
  • Background in one or more of: UPS systems, power electronics, AC/DC or DC/DC power supplies, frequency converters/VFDs, electrical distribution or switchgear, network/IT infrastructure, or renewable energy systems
  • Demonstrated ability to manage high volumes of inbound requests with accuracy, speed, and professionalism
  • Comfortable working within both an ERP system (order processing) and a CRM (account and interaction tracking)

Education
  • Diploma or degree in a related technical or business field is an asset; equivalent combination of education and hands-on industry experience is welcome.
  • Equivalent combination of education and hands-on industry experience is welcome

Skills & Attributes
  • Strong technical aptitude - you pick up products quickly and can hold credible conversations with engineers and customers alike
  • Detail-oriented and process-driven - quotes are accurate, orders are clean, and nothing falls through the cracks
  • Clear communicator in writing and verbally, with the ability to translate technical information into plain language for customers
  • Self-directed and organized - you manage your own queue and know how to prioritize without being told
  • Thrives in a fast-moving, small-team environment where ownership is real and the work has visible impact

Why Falcon
  • Direct impact on operational performance and customer retention from day one - your work shows up in the results
  • Unmatched access to engineering and manufacturing expertise, powering long-lifecycle products and real repeat-business relationships
  • A growth-oriented environment where strong performance opens doors, including a path to a broader commercial role as the business scales

Falcon Electric is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.

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